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REMOVE THIS TEXT UNDER ==History== 3 lines.

Originally set before the company was established as its own entity from Knight’s Apparel, The parent company currently has wholesales in many stores and retailers from Walmart to Amazon, originally founded in 2000 under another parent organization being Hanesbrands. With rising tensions between sweatshops and fair payment being more and more criticized, with the assistance of a workers right union and the Dominican labor union lead to the creation of Alta Gracia while still having support as a subsidiary. Some information about the company is still left in question due to the lack of transparency in the beginning.. Contents

1 Geographic and Economic Effect 2 Competitors 3 Alta Gracia Brand 4 Controversy 5 References

Geographic and Economic Effect

CUT THIS PARAGRAPH -- ORIGINAL ARTICLE IS MORE CLEAR: Originally founded in the Dominican Republic, an area which is well known for not paying workers well in terms of living comfortably. As a company that paid workers enough to be comparable to first world countries was a tremendous feat into humanitarianism, helping give workers more of a way to support their household. Though due to economic difference from other first world countries and only having very limited support, it was very difficult for the company to be consistent with payment, even though it helped give the working class more of a boost in purchasing power even by a small margin.

SMALL EDITS HERE - In 2018 Alta Garcia was acquired by THE company AG Triada. Currently not much is known about AG and their intention on the purchase of Alta Garcia and their lead investors, NOR the price PAID FOR ALTA GRACIA. SINCE THE PURCHASE, ALTA GRACIA CONTINUES TO PERFORM well under new management.

Competitors

SMALL EDITS HERE - The main competitors to Alta Gracia are lesser known sweatshops, which attain more profit due to paying their workers a lot less. Alta Gracia counters this by having more international appeal/recognition due to THEIR INTERNATIONAL REPUTATION FOR GOOD WORKING CONDITIONS, giving hope to workers in other similar conditions.

QUOTE FROM SOURCE OR CUT THIS SENTENCE - However they are not profiting as well as their competitors which leaves them on the lower end of comparability due to them not being able to keep up monetarily.

SMALL EDITS HERE - Currently Alta Gracia sells their products to consumers who are concerned with SOCIAL VALUES IN CONSUMPTION.Stores such as Barnes and Noble and even sports teams such as the Dallas Cowboys use their products as a way to DEMONSTRATE ETHICAL CONSUMER PRACTICES. ALTA GRACIA APPAREL can still be bought alongside sweatshop produced clothing.

CUT THIS SENTENCE> This can't necessarily be seen as their fault since their product is ethically and non-controversially produced but it is something to be taken into account since their competitors usually sell more and more products in comparison to them. Wiki Editor Sydney (talk) 17:26, 10 November 2019 (UTC) Eric Johnson

Alta Gracia Brand

VERY GOOD PARAGRAPH -- Alta Gracia has begun to move beyond acting as a manufacturer of collegiate apparel, they are also pioneering their own brand. Continuing on from the success they have had in their contracts to produce apparel for large universities like Duke, Georgetown, and Harvard, they hope to have a large impact on the market. Alta Gracia has set their sights on millennials as their target audience, a generation determined to enact positive social change. Their movement’s slogan “Let’s Change Clothes” runs throughout their clothing line. Much of their clothing supports various movements such as sustainability, and equality; an aspect of society that millennials have grabbed onto. The brand seems to especially market positivity and social change to consumers through the use of various social media platforms including Pinterest, Twitter, and Facebook with the #dontshopsweatshops.

Controversy While Alta Gracia is working to improve the lives of Dominican workers, the company has run into a bit of trouble.They are currently facing issues regarding a lack of profitability as they have lost nearly half a million dollars in the past year. This loss took place due to the far higher production costs they face as a result of paying a higher wage to workers. This has left some questioning how long Alta Gracia can survive. They also faced a decrease in funding that took place after one of their investors chose to pull their contribution, for reasons currently undisclosed to the public. It resulted in the loss of jobs for several individuals, and the remaining workers received payment well after it was promised.The company appears to have since recovered from this incident and has made a promise to be profitable by the end of 2019. Wiki Editor Sydney (talk) 17:26, 10 November 2019 (UTC) Sydney Merritt

Mwernergeo (talk) 02:59, 26 November 2019 (UTC)