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Ferrarucci Professional Makeup
Ferrarucci professional makeup is a multinational cosmetic brand which supplies self-branded makeup and skincare. Found in Dubai, U.A.E. in 2008 by Vijay Kumar Chandwani and Mufaddal Ali. In past the brand have dealt into wholesale business; later tapping into the retail market. With its headquarters in Dubai, Ferrarucci professional Cosmetics is now distributed to MENA, India, Romania and other European parts of the world.

Background

Like any start-up, Ferrarucci professional Makeup started with limited product range, marketing products for mostly in Dubai. The start was rough for the two determined minds of Mufaddal and Vijay; but slowly, they began to craft a niche market in the beauty world. Soon their families also embarked on their journey of selling cosmetics. Ferrarucci has cultivated a following among fashion and now is actively being promoted amongst the retail stores. Soon, Ferrarucci started creating trends among the other marketers in Dubai. Popular Makeup artist endorsement was key to Ferarucci’s success as Namrata Soni, Meenakshi Dutta, Zeenat Jaffer, Swati Verma embraced this new world of makeup art. The company's products were originally intended for makeup professionals, but are sold directly to consumers worldwide. Ferrarucci Professional Makeup is an official makeup brand, used to now create makeup for movie actors. The most popular products by the brand is their serum and foundation Fluid.

In 2016, Ferrarucci professional makeup launched its products in India with successfully capturing the heart of many makeup artist including Namrata Soni. Ferrarucci has also taken part in many beauty exhibitions since then, contributing towards the set up to selling. It has created a niche market for itself and has endeavored year after year.