Veganism

Veganism is the practice of abstaining from the use of animal products—particularly in diet—and an associated philosophy that rejects the commodity status of animals. A person who practices veganism is known as a vegan.

The foundations of veganism include ethical, moral, environmental, health and humanitarian arguments. Veganism excludes all animal use, for example in food (meat, fish, eggs, milk and dairy products, honey), in clothing and industry (leather, wool, fur and some cosmetics), entertainment (zoos, exotic pets, circuses), or services (guide dogs, police dogs, hunting dogs, working animals, or animal testing, including medical experimentation).

A person who practices veganism may do so to reduce animal deaths, minimize animal suffering, minimize their ecological footprint, or for health benefits.

Fruits, vegetables, legumes, nuts, grains and mushrooms are the basic elements of vegan food. Since ancient times individuals have been renouncing the consumption of products of animal origin, but the term "veganism" is modern: it was coined in 1944 by Donald Watson with the aim of differentiating it from vegetarianism, which rejects the consumption of meat but accepts the consumption of other products of animal origin, such as milk, dairy products and eggs. Interest in veganism increased significantly in the 2010s.

Vegetarian etymology
The term "vegetarian" has been in use since around 1839 to refer to what was previously called a vegetable regimen or diet. Its origin is an irregular compound of vegetable and the suffix -arian (in the sense of "supporter, believer" as in humanitarian). The earliest known written use is attributed to actress, writer and abolitionist Fanny Kemble, in her Journal of a Residence on a Georgian plantation in 1838–1839.

History
Vegetarianism can be traced back to the Indus Valley civilization in 3300–1300 BCE in the Indian subcontinent,  particularly in northern and western ancient India. Early vegetarians included Indian philosophers such as Parshavnatha, Mahavira, Acharya Kundakunda, Umaswati, Samantabhadra, and Valluvar; the Indian emperors Chandragupta Maurya and Ashoka; Greek philosophers such as Empedocles, Theophrastus, Plutarch, Plotinus, and Porphyry; and the Roman poet Ovid and the playwright Seneca the Younger. The Greek sage Pythagoras may have advocated an early form of strict vegetarianism, but his life is so obscure that it is disputed whether he ever advocated any form of vegetarianism. He almost certainly prohibited his followers from eating beans and wearing woolen garments. Eudoxus of Cnidus, a student of Archytas and Plato, writes, "Pythagoras was distinguished by such purity and so avoided killing and killers that he not only abstained from animal foods, but even kept his distance from cooks and hunters". One of the earliest known vegans was the Arab poet al-Maʿarri, famous for his poem "I No Longer Steal From Nature". (c. 973). Their arguments were based on health, the transmigration of souls, animal welfare, and the view—espoused by Porphyry in De Abstinentia ab Esu Animalium ("On Abstinence from Animal Food", c. 268)—that if humans deserve justice, then so do animals.

Vegetarianism established itself as a significant movement in 19th-century Britain and the United States. A minority of vegetarians avoided animal food entirely. In 1813, the poet Percy Bysshe Shelley published A Vindication of Natural Diet, advocating "abstinence from animal food and spirituous liquors", and in 1815, William Lambe, a London physician, said that his "water and vegetable diet" could cure anything from tuberculosis to acne. Lambe called animal food a "habitual irritation" and argued that "milk eating and flesh-eating are but branches of a common system and they must stand or fall together". Sylvester Graham's meatless Graham diet—mostly fruit, vegetables, water, and bread made at home with stoneground flour—became popular as a health remedy in the 1830s in the United States. Several vegan communities were established around this time. In Massachusetts, Amos Bronson Alcott, father of the novelist Louisa May Alcott, opened the Temple School in 1834 and Fruitlands in 1844, and in England, James Pierrepont Greaves founded the Concordium, a vegan community at Alcott House on Ham Common, in 1838.

Vegetarian Society


In 1843, members of Alcott House created the British and Foreign Society for the Promotion of Humanity and Abstinence from Animal Food, led by Sophia Chichester, a wealthy benefactor of Alcott House. Alcott House also helped to establish the UK Vegetarian Society, which held its first meeting in 1847 in Ramsgate, Kent. The Medical Times and Gazette in London reported in 1884:

"There are two kinds of Vegetarians—one an extreme form, the members of which eat no animal food products what-so-ever; and a less extreme sect, who do not object to eggs, milk, or fish. The Vegetarian Society ... belongs to the latter more moderate division."

An article in the Society's magazine, the Vegetarian Messenger, in 1851 discussed alternatives to shoe leather, which suggests the presence of vegans within the membership who rejected animal use entirely, not only in diet. Henry S. Salt's 1886 A Plea for Vegetarianism and Other Essays asserts, "It is quite true that most—not all—Food Reformers admit into their diet such animal food as milk, butter, cheese, and eggs..." The first known vegan cookbook was Asenath Nicholson's Kitchen Philosophy for Vegetarians, published in 1849. C. W. Daniel published an early vegan cookbook, Rupert H. Wheldon's No Animal Food: Two Essays and 100 Recipes, in 1910. The consumption of milk and eggs became a battleground over the following decades. There were regular discussions about it in the Vegetarian Messenger; it appears from the correspondence pages that many opponents of veganism were vegetarians.

During a visit to London in 1931, Mahatma Gandhi—who had joined the Vegetarian Society's executive committee when he lived in London from 1888 to 1891—gave a speech to the Society arguing that it ought to promote a meat-free diet as a matter of morality, not health. Lacto-vegetarians acknowledged the ethical consistency of the vegan position but regarded a vegan diet as impracticable and were concerned that it might be an impediment to spreading vegetarianism if vegans found themselves unable to participate in social circles where no non-animal food was available. This became the predominant view of the Vegetarian Society, which in 1935 stated: "The lacto-vegetarians, on the whole, do not defend the practice of consuming the dairy products except on the ground of expediency."

Vegan etymology
In August 1944, several members of the Vegetarian Society asked that a section of its newsletter be devoted to non-dairy vegetarianism. When the request was denied, Donald Watson, secretary of the Leicester branch, set up a new quarterly newsletter, The Vegan News, in November 1944, priced tuppence. The word vegan was invented by Watson and Dorothy Morgan, a schoolteacher he later married. The word is based on "the first three and last two letters of 'vegetarian'" because it marked, in Watson's words, "the beginning and end of vegetarian". The Vegan News asked its readers if they could think of anything better than vegan to stand for "non-dairy vegetarian". They suggested allvega, neo-vegetarian, dairyban, vitan, benevore, sanivores, and beaumangeur.

The first edition attracted more than 100 letters, including from George Bernard Shaw, who resolved to give up eggs and dairy. The new Vegan Society held its first meeting in early November at the Attic Club, 144 High Holborn, London. In attendance were Donald Watson, Elsie B. Shrigley, Fay K. Henderson, Alfred Hy Haffenden, Paul Spencer and Bernard Drake, with Mme Pataleewa (Barbara Moore, a Russian-British engineer) observing. World Vegan Day is held every 1 November to mark the founding of the Society, and the Society considers November World Vegan Month. The Vegan News changed its name to The Vegan in November 1945, by which time it had 500 subscribers. It published recipes and a "vegan trade list" of animal-free products, such as toothpastes, shoe polishes, stationery and glue. Vegan books appeared, including Vegan Recipes by Fay K. Henderson (1946) and Aids to a Vegan Diet for Children by Kathleen V. Mayo (1948).

The Vegan Society soon made clear that it rejected the use of animals for any purpose, not only in diet. In 1947, Watson wrote: "The vegan renounces it as superstitious that human life depends upon the exploitation of these creatures whose feelings are much the same as our own". From 1948, The Vegan's front page read: "Advocating living without exploitation", and in 1951, the Society published its definition of veganism as "the doctrine that man should live without exploiting animals". In 1956, its vice-president, Leslie Cross, founded the Plantmilk Society; and in 1965, as Plantmilk Ltd and later Plamil Foods, it began production of one of the first widely distributed soy milks in the Western world.

The first vegan society in the U.S. was founded in 1948 by Catherine Nimmo and Rubin Abramowitz in California, who distributed Watson's newsletter. In 1960, H. Jay Dinshah founded the American Vegan Society (AVS), linking veganism to the concept of ahimsa, "non-harming" in Sanskrit. According to Joanne Stepaniak, the word vegan was first published independently in 1962 by the Oxford Illustrated Dictionary, defined as "a vegetarian who eats no butter, eggs, cheese, or milk".

Definition
Distinctions may be made between several categories of veganism. Dietary vegans, also known as "strict vegetarians", refrain from consuming meat, eggs, dairy products, and any other animal-derived substances. An "ethical vegan" is someone who not only excludes animal products from their diet but also tries to avoid using animals, animal products, and animal-tested products, when practical. Another term is "environmental veganism", which refers to the avoidance of animal products on the grounds that the industrial farming of animals is environmentally damaging and unsustainable. Another motivation for veganism is concern about animal welfare.

Since 1988, The Vegan Society gives two definitions of veganism:

"Veganism is a philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of animals, humans and the environment. In dietary terms it denotes the practice of dispensing with all products derived wholly or partly from animals."

The first definition by The Vegan Society is accepted among ethical and environmental vegans and the second definition by The Vegan Society is accepted among dietary vegans.

The European Commission was granted the power to adopt an implementing act on food information related to suitability of a food for vegans by the European Parliament and the Council of the European Union in article 36 of Regulation (EU) No 1169/2011. The German consumer protection minister conference approved a definition for food suitable for vegans on 22 April 2016. The European Vegetarian Union adopted this text for a proposal for a legally binding definition based on Regulation (EU) No 1169/2011 in July 2019.

In 2021, the International Organization for Standardization published standard ISO 23662 on "definitions and technical criteria for foods and food ingredients suitable for vegetarians or vegans and for labelling and claims". ISO 23662 was rejected by Nederlandse Vereniging voor Veganisme who found the standard inconsistent with their vision.

Alternative food movements
In the 1960s and 1970s, a vegetarian food movement emerged as part of the counterculture in the United States that focused on concerns about diet, the environment, and a distrust of food producers, leading to increasing interest in organic gardening. One of the most influential vegetarian books of that time was Frances Moore Lappé's 1971 Diet for a Small Planet. It sold more than three million copies and suggested "getting off the top of the food chain".

The following decades saw research by a group of scientists and doctors in the U.S., including Dean Ornish, Caldwell Esselstyn, Neal D. Barnard, John A. McDougall, Michael Greger, and biochemist T. Colin Campbell, who argued that diets based on animal fat and animal protein, such as the Western pattern diet, were unhealthy. They produced a series of books that recommend vegan or vegetarian diets, including McDougall's The McDougall Plan (1983), John Robbins's Diet for a New America (1987), which associated meat eating with environmental damage, and Dr. Dean Ornish's Program for Reversing Heart Disease (1990). In 2003 two major North American dietitians' associations indicated that well-planned vegan diets were suitable for all life stages. This was followed by the film Earthlings (2005), Campbell's The China Study (2005), Rory Freedman and Kim Barnouin's Skinny Bitch (2005), Jonathan Safran Foer's Eating Animals (2009), and the film Forks over Knives (2011).

In the 1980s, veganism became associated with punk subculture and ideologies, particularly straight edge hardcore punk in the U.S. and anarcho-punk in the United Kingdom. This association continues into the 21st century, as evidenced by the prominence of vegan punk events such as Fluff Fest in Europe.

Into the mainstream
The vegan diet became increasingly mainstream in the 2010s,  especially in the latter half. The Economist declared 2019 "the year of the vegan". Chain restaurants began marking vegan items on their menus and supermarkets improved their selection of vegan-processed food.

The global mock-meat market increased by 18 percent between 2005 and 2010, and in the U.S. by eight percent between 2012 and 2015, to $553 million a year. The Vegetarian Butcher (De Vegetarische Slager), the first known vegetarian butcher shop, selling mock meats, opened in the Netherlands in 2010, while America's first vegan butcher, the Herbivorous Butcher, opened in Minneapolis in 2016. Since 2017, more than 12,500 chain restaurant locations have begun offering Beyond Meat and Impossible Foods products, including Carl's Jr. outlets offering Beyond Burgers and Burger King outlets serving Impossible Whoppers. Plant-based meat sales in the U.S. grew 37% between 2017 and 2019.

In 2011, Europe's first vegan supermarkets appeared in Germany: Veganz in Berlin and Vegilicious in Dortmund. In 2013, the Oktoberfest in Munich (traditionally a meat-heavy event) offered vegan dishes for the first time in its 200-year history.

By 2016, 49% of Americans were drinking plant milk, and 91% still drank dairy milk. In the U.K., the plant milk market increased by 155 percent in two years, from 36 million litres (63 million imperial pints) in 2011 to 92 million (162 million imperial pints) in 2013. There was a 185% increase in new vegan products between 2012 and 2016 in the U.K. In 2017, the United States School Nutrition Association found 14% of school districts across the country were serving vegan school meals compared to 11.5% of schools offering vegan lunch in 2016.

In total,, the largest share of vegan consumers globally currently reside in Asia Pacific with nine percent of people following a vegan diet. In 2017, veganism rose in popularity in Hong Kong and China, particularly among millennials. China's vegan market was estimated to rise by more than 17% between 2015 and 2020, which is expected to be "the fastest growth rate internationally in that period". This exceeds the projected growth in the second and third fastest-growing vegan markets internationally in the same period, the United Arab Emirates (10.6%) and Australia (9.6%) respectively.

In 2018, Jacy Reese Anthis's book The End of Animal Farming argued that veganism will completely replace animal-based food by 2100. The book was featured in The Guardian, The New Republic, and Forbes, among other newspapers and magazines.

The growth of schools serving vegan school meals has increased in recent years with the lunches added by Los Angeles, California in 2018, Portland, Maine in 2019, and New York City in 2022.

In January 2021, 582,538 people from 209 countries and territories signed up for Veganuary, breaking the previous year's record of 400,000. That month, ONA in France became the first vegan restaurant in the country to receive a Michelin star. That year, 79 more plant-based restaurants around the world received Michelin stars. At the end of the year, a poll conducted by The Guardian showed that a new high of 36% of the British public were interested in veganism.

Prevalence by country
A 2015 survey by Globes and Israel's Channel 2 News similarly found 5% of Israelis were vegan. Veganism increased among Israeli Arabs. The Israeli army made special provision for vegan soldiers in 2015, which included providing non-leather boots and wool-free berets. Veganism also simplifies adherence to the Judaic prohibition on combining meat and milk in meals. The city with the most vegan restaurants per resident in 2021 according to data collected from HappyCow was Chiang Mai (Thailand), followed by Ubud (Bali, Indonesia), Phuket (Thailand), Tel Aviv (Israel), and Lisbon (Portugal).
 * 🇦🇺 Australia: Australians topped Google's worldwide searches for the word "vegan" between mid-2015 and mid-2016. A Euromonitor International study concluded the market for packaged vegan food in Australia would rise 9.6% per year between 2015 and 2020, making Australia the third-fastest growing vegan market behind China and the United Arab Emirates.
 * 🇦🇹 Austria: Kurier estimated that 0.5 percent of Austrians practised veganism, and in the capital, Vienna, 0.7 percent.
 * 🇧🇪 Belgium: A 2016 iVOX online study found that out of 1000 Dutch-speaking residents of Flanders and Brussels of 18 years and over, 0.3 percent were vegan.
 * 🇧🇷 Brazil: According to research by IBOPE Inteligência published in April 2018, 14% of Brazilians, or about 30 million people, considered themselves vegetarians, 7 million of them vegans.
 * 🇨🇦 Canada: In 2018, one survey estimated that 2.1 percent of adult Canadians considered themselves as vegans.
 * 🇩🇪 Germany: A government-commissioned survey indicates that, 2% of German residents follow a vegan diet.
 * 🇮🇳 India: In the 2005–06 National Health Survey, 1.6% of the surveyed population reported never consuming animal products. Veganism was most common in the states of Gujarat (4.9%) and Maharashtra (4.0%).
 * 🇮🇱 Israel: Five percent (approx. 300,000) in Israel said they were vegan in 2014, making it the highest per capita vegan population in the world.
 * 🇮🇹 Italy: Between 0.6 and 3 percent of Italians were reported to be vegan.
 * 🇳🇱 Netherlands: In 2018, the Dutch Society for Veganism (Nederlandse Vereniging voor Veganisme, NVV) estimated there were more than 100,000 Dutch vegans (0.59 percent), based on their membership growth. In July 2020 the NVV estimated the number of vegans in the Netherlands at 150,000. That is approximately 0.9% of the Dutch population.
 * 🇷🇴 Romania: Followers of the Romanian Orthodox Church keep fast during several periods throughout the ecclesiastical calendar amounting to a majority of the year. In the Romanian Orthodox tradition, devotees abstain from eating any animal products during these times. As a result, vegan foods are abundant in stores and restaurants; however, Romanians may not be familiar with a vegan diet as a full-time lifestyle choice.
 * 🇸🇪 Sweden: Four percent said they were vegan in a 2014 Demoskop poll.
 * 🇨🇭 Switzerland: Market research company DemoSCOPE estimated in 2017 that three percent of the population was vegan.
 * 🇬🇧 United Kingdom: A 2016 Ipsos MORI study commissioned by the Vegan Society, surveying almost 10,000 people aged 15 or over across England, Scotland, and Wales, found that 1.05 percent were vegan; the Vegan Society estimates that 542,000 in the UK follow a vegan diet. According to a 2018 survey by Comparethemarket.com, the number of people who identify as vegans in the United Kingdom has risen to over 3.5 million, which is approximately seven percent of the population, and environmental concerns were a major factor in this development. However, doubt was cast on this inflated figure by the UK-based Vegan Society, who perform their own regular survey: the Vegan Society themselves found in 2018 that there were 600,000 vegans in Great Britain (1.16%), which was seen as a dramatic increase on previous figures. YouGov reported 3% vegans in 2021.
 * 🇺🇸 United States: Past estimates of vegans in the U.S. varied from 2% (Gallup, 2012) to 0.5% (Faunalytics, 2014). According to the latter, 70% of those who adopted a vegan diet abandoned it. But Top Trends in Prepared Foods 2017, a report by GlobalData, estimated that "6% of US consumers now claim to be vegan, up from just 1% in 2014." In 2020, YouGov published results of 2019 research that showed only 2.26% reported being vegan. Nearly 59% of the vegan respondents were female. According to Gallup, black Americans are three times as likely to be vegan and vegetarian as whites as of July 2018 (9% compared to 3%).

Vegan diets, substitutions, and meat analogues
Vegan diets are based on grains and other seeds, legumes (particularly beans), fruits, vegetables, edible mushrooms, and nuts. The main difference between a vegan and vegetarian diet is that vegans exclude dairy products, eggs, and honey.

Meat substitutes
Vegan meat alternatives are commonly sold in forms like vegetarian sausage, mince, or veggie burgers. They are often made from soybeans, seitan (wheat gluten), beans, lentils, rice, mushrooms or vegetables. Meat substitutes have been made in China since at least the Tang dynasty (618 to 907 common era), including mock duck made from seitan. They are much newer to Western countries. Some famous Western producers of vegan meat alternatives include Impossible Foods and Beyond Meat. But in the late 2010s many meat producers and supermarkets also started making their own brands of vegan meat substitutes.

Plant milk and dairy product alternatives
Plant milks—such as soy milk, almond milk, cashew milk, grain milks (oat milk, flax milk and rice milk), hemp milk, and coconut milk—are used in place of cow or goat milk. Soy milk provides around 7 g ($1/4$oz) of protein per cup (240 mL or 8 fl oz), compared with 8 g (2/7oz) of protein per cup of cow's milk. Almond milk is lower in dietary energy, carbohydrates, and protein. Soy milk should not be used as a replacement for breast milk for babies. Babies who are not breastfed may be fed commercial infant formula, normally based on cow milk or soy. The latter is known as soy-based infant formula or SBIF.

Butter and margarine can be replaced with alternate vegan products. Vegan cheeses are made from seeds, such as sesame and sunflower; nuts, such as cashew, pine nut, and almond; and soybeans, coconut oil, nutritional yeast, tapioca, and rice, among other ingredients; and can replicate the meltability of dairy cheese. Nutritional yeast is a common substitute for the taste of cheese in vegan recipes. Cheese substitutes can be made at home, including from nuts, such as cashews. Yoghurt and cream products can be replaced with plant-based products such as soy yoghurt.

Various types of plant cream have been created to replace dairy cream, and some types of imitation whipped cream are non-dairy.

In the 2010s and 2020s, a number of companies have genetically engineered yeast to produce cow milk proteins, whey, or fat, without the use of cows. These include Perfect Day, Novacca, Motif FoodWorks, Remilk, Final Foods, Imagindairy, Nourish Ingredients, and Circe.

Egg replacements
As of 2019 in the U.S., many vegan egg substitutes were available, including products used for "scrambled" eggs, cakes, cookies, and doughnuts. Baking powder, silken (soft) tofu, mashed potato, bananas, flaxseeds, and aquafaba from chickpeas can also be used as egg substitutes. Which one of these works depends on the egg property the replacement is meant to emulate. Scrambled tofu, for instance, replaces scrambled eggs, but tofu does not act as a binding agent for cakes like raw eggs, flaxseeds or bananas do.

Raw veganism
Raw veganism, combining veganism and raw foodism, excludes all animal products and food cooked above 48 C. A raw vegan diet includes vegetables, fruits, nuts, grain and legume sprouts, seeds, and sea vegetables. There are many variations of the diet, including fruitarianism.

General
While vegans broadly abstain from animal products, there are many ways in which animal products are used, and different individuals and organizations that identify with the practice of veganism may use some limited animal products based on philosophy, means or other concerns. Philosopher Gary Steiner argues that it is not possible to be entirely vegan, because animal use and products are "deeply and imperceptibly woven into the fabric of human society".

Animal Ingredients A to Z (2004) and Veganissimo A to Z (2013) list which ingredients might be animal-derived. The British Vegan Society's sunflower logo and PETA's bunny logo mean the product is certified vegan, which includes no animal testing. The Leaping Bunny logo signals no animal testing, but it might not be vegan. The Vegan Society criteria for vegan certification are that the product contain no animal products, and that neither the finished item nor its ingredients have been tested on animals by, or on behalf of, the manufacturer or by anyone over whom the manufacturer has control. Its website contains a list of certified products, as does Australia's Choose Cruelty Free (CCF). The British Vegan Society will certify a product only if it is free of animal involvement as far as possible and practical, including animal testing, but "recognises that it is not always possible to make a choice that avoids the use of animals", an issue that was highlighted in 2016 when it became known that the UK's newly introduced £5 note contained tallow.

Meat, eggs and dairy


Like vegetarians, vegans do not eat meat (including beef, pork, poultry, fowl, and game). Vegan groups disagree over whether vegans can eat oysters.

Clothing
Many clothing products may be made of animal products such as silk, wool (including lambswool, shearling, cashmere, angora, mohair, and a number of other fine wools), fur, feathers, pearls, animal-derived dyes, leather, snakeskin, or other kinds of skin or animal product. Most leather clothing is made from cow skins. Vegans discourage the use of leather but may continue to wear leather they bought before adopting the diet on the grounds that they are not financially supporting the meat industry. However, vegans try to work towards a point where they no longer own animal products. The word was coined in Britain by Dorothy Morgan and Donald Watson, Ethical vegans may wear clothing items and accessories made of non-animal-derived materials such as hemp, linen, cotton, canvas, polyester, artificial leather (pleather), rubber, and vinyl. Leather alternatives can come from materials such as cork, piña (from pineapples), cactus, and mushroom leather. Some vegan clothes, in particular leather alternatives, are made of petroleum-based products, which has triggered criticism because of the environmental damage involved in their production.

Toiletries


While dietary vegans might use animal products in toiletries, ethical veganism extends not only to matters of food but also to the use of animal products, and rejects the commodification of animals altogether. Ethical vegans replace personal care products and household cleaners containing animal products with vegan products. Animal ingredients are ubiquitous because they are relatively inexpensive. After animals are slaughtered for meat, the leftovers are put through a rendering process and some of that material, particularly the fat, is used in toiletries. Vegans also avoid using sea sponges.

Common animal-derived ingredients include tallow in soap; collagen-derived glycerine, which used as a lubricant and humectant in many haircare products, moisturizers, shaving foams, soaps and toothpastes; lanolin from sheep's wool, often found in lip balm and moisturizers; stearic acid, a common ingredient in face creams, shaving foam and shampoos (like glycerine, it can be plant-based, but is usually animal-derived); lactic acid, an alpha-hydroxy acid derived from animal milk, used in moisturizers; allantoin—from the comfrey plant or cow urine—found in shampoos, moisturizers and toothpaste; and carmine from scale insects, such as the female cochineal, used in food and cosmetics to produce red and pink shades;

Beauty Without Cruelty, founded as a charity in 1959, was one of the earliest manufacturers and certifiers of animal-free personal care products.

Hair extensions
Hair extensions are generally avoided by ethical vegans since they are made from human hair, but ethical vegans may use synthetic alternatives. Environmental vegans avoid synthetic hair extensions due to their biodegradability.

Insect products
Vegan groups disagree about insect products. Neither the Vegan Society nor the American Vegan Society considers honey, silk, and other insect products suitable for vegans. Some vegans believe that exploiting the labor of bees and harvesting their energy source is immoral, and that commercial beekeeping operations can harm and even kill bees. Insect products can be defined much more widely, as commercial bees are used to pollinate about 100 different food crops.

Pet food
Some environmental vegans do not use meat-based pet food to feed their pets due to its environmental impact, and ethical vegans do not use meat-based pet food. This is particularly true for domesticated cats and dogs, for which vegan pet food is available.

This practice has been met with caution and criticism,  especially regarding vegan cat diets because, unlike omnivorous dogs, felids are obligate carnivores. A 2015 study found that 6 out of 24 commercial vegan pet food brands do not meet the Association of American Feed Control Officials (AAFCO) labeling regulations for amino acid adequacy. A 2023 systematic review found no evidence of considerable effects on health; however, it was pointed out that there were issues with selection bias, studies not being long term, and low sample sizes and recommended larger scale studies.

Other products and farming practices
A concern is the case of medications, which are routinely tested on animals to ensure they are effective and safe, and may also contain animal ingredients, such as lactose, gelatine, or stearates. There may be no alternatives to prescribed medication or these alternatives may be unsuitable, less effective, or have more adverse side effects. Experimentation with laboratory animals is also used for evaluating the safety of vaccines, food additives, cosmetics, household products, workplace chemicals, and many other substances. Vegans may avoid certain vaccines, such as the flu vaccine, which is commonly produced in chicken eggs. An effective alternative, Flublok, is widely available in the United States.

Farming of fruits and vegetables may include fertilizing the soil with animal manure – even on organic farms, possibly causing a concern to vegans for ethical or environmental reasons. "Vegan" (or "animal-free") farming uses plant compost only.

General
Vegans oppose the use of animals for any purpose, including food, clothing, toiletries, testing, and places that use animals for entertainment.

Horseback riding
Vegans oppose horseback riding on the basis that it is unnecessary and exploitative. While The Vegan Society acknowledges that there are ways to minimize cruelty in "breaking" a horse, they believe that the fact that horses need to be broken at all shows that horses do not naturally expect to be ridden. The Vegan Society also points out that in the modern age, horseback riding is a hobby rather than a legitimate means of transportation.

Zoos and aquariums
Vegans avoid visiting zoos and aquariums on the belief that they exploit animals for entertainment. Some vegans may visit animal sanctuaries as an alternative.

Pets
Vegans do not purchase pets but may adopt or rescue a domestic animal that cannot live independently. Vegans do not keep exotic pets, such as birds, tortoises, and fish, believing that because they have not been domesticated, they do not belong in captivity.

Research and guidance


Conclusions in scientific review articles range from stating benefits, to concluding that evidence is not yet sufficient, to identifying possible health problems. One review reported moderate evidence that adhering to a vegan diet for at least 12 weeks may be effective in individuals with overweight or type 2 diabetes to induce a meaningful decrease in body weight and improve glycemia. A second reported that vegetarian diets, including vegan diets, are associated with lower risk for vascular disease, obesity, dyslipidemia, hypertension, and type 2 diabetes. A third indicated that a vegan diet may be effective for reducing body weight, lowering the risk of cancer, and providing a lower risk of all-cause mortality. People on a vegan diet with diabetes or cardiovascular diseases may have lower levels of disease biomarkers. A fifth concluded that "In most countries, a vegan diet is associated with a more favourable cardio-metabolic profile compared to an omnivorous diet". A sixth reported modestly reduced blood pressure.

Less conclusively, a Cochrane review of randomized controlled trials found that there is "currently insufficient information to draw conclusions about the effects of vegan dietary interventions on cardiovascular disease risk factors". There is inconsistent evidence for vegan diets providing an effect on metabolic syndrome. A meta-analysis of prospective cohort studies concluded that vegan diets are associated with reduced risk of ischemic heart disease, but no clear association was found for cardiovascular disease and stroke. There is tentative evidence of an association between vegan diets and reduced risk of cancer. Vegans may be at risk of low bone mineral density.

Positions of dietetic and government associations


The Academy of Nutrition and Dietetics and Dietitians of Canada say that properly planned vegetarian or vegan diets are appropriate for all life stages, including pregnancy and lactation. The Australian National Health and Medical Research Council similarly recognizes a well-planned vegan diet as viable for any age, as does the British Dietetic Association, British National Health Service and the Canadian Pediatric Society.

As of 2024 the German Society for Nutrition (DGE) holds that for healthy adults a vegan diet can be healthful, when B12 is supplemented and the diet is well-planned so that critical nutrients are provided. Because data is lacking the DGE does not recommend for or against vegan diets for vulnerable groups like children, young people, elderly and pregnant or breastfeeding women. If individuals in these groups decide for a vegan diet, they are suggested to seek professional advice, as planning the diet in these cases is complex and irreversible consequences cannot be ruled out, when the diet is not well planned. The DGE highlights that a vegan diet is exceptionally environmental friendly and can reduce greenhouse cases by about 70-80%, while having other environmental benefits, too. As of 2022, 45% of government nutritional guidelines discuss vegan meat or milk alternatives, or both.

Pregnancy, infants and children
The Academy of Nutrition and Dietetics consider well-planned vegetarian and vegan diets "appropriate for all stages of the life cycle, including pregnancy, lactation, infancy, childhood, adolescence, older adulthood, and for athletes. The German Society for Nutrition cautioned against a vegan diet for pregnant women, breastfeeding women, babies, children, and adolescents. The position of the Canadian Pediatric Society is that "well-planned vegetarian and vegan diets with appropriate attention to specific nutrient components can provide a healthy alternative lifestyle at all stages of fetal, infant, child and adolescent growth. It is recommended that attention should be given to nutrient intake, particularly protein, vitamins B12 and D, essential fatty acids, iron, zinc, and calcium.

Nutrients and potential deficiencies
Vegan diets tend to be higher in dietary fiber, magnesium, folic acid, vitamin C, vitamin E, iron, and phytochemicals, and lower in dietary energy, saturated fat, cholesterol, omega-3 fatty acid, vitamin D, calcium, zinc, and vitamin B12. As a result of the elimination of all animal products, a poorly planned vegan diet can lead to nutritional deficiencies that counteract its beneficial effects and cause serious health issues, some of which can only be prevented with fortified foods or dietary supplements. Vitamin B12 supplementation is important because its deficiency can cause blood disorders and potentially irreversible neurological damage; this danger is also one of the most common in poorly planned non-vegan diets. The American Academy of Nutrition and Dietetics states that special attention may be necessary to ensure that a vegan diet provides adequate amounts of vitamin B12, omega-3 fatty acids, vitamin D, calcium, iodine, iron, and zinc. It also states that concern that vegans and vegan athletes may not consume an adequate amount and quality of protein is unsubstantiated.

These nutrients are available in plant foods, with the exception of vitamin B12, which can be obtained only from B12-fortified vegan foods or supplements. Vitamin B12 deficiency occurs in up to 80% of all vegans in some Asian countries. Iodine may also require supplementation, such as using iodized salt.

Ethical veganism
Ethical veganism is based on opposition to speciesism, the assignment of value to individuals based on (animal) species membership alone. Divisions within animal rights theory include the utilitarian, protectionist approach, which pursues improved conditions for animals. It also pertains to the rights-based abolitionism, which seeks to end human ownership of non-humans. Abolitionists argue that protectionism serves only to make the public feel that animal use can be morally unproblematic (the "happy meat" position).

Donald Watson, co-founder of The Vegan Society, asked why he was an ethical vegan, replied, "If an open-minded, honest person pursues a course long enough, and listens to all the criticisms, and in one's own mind can satisfactorily meet all the criticisms against that idea, sooner or later one's resistance against what one sees as evil tradition has to be discarded." Of bloodsports, he has said that "to kill creatures for fun must be the very dregs" and that vivisection and animal experimentation "is probably the cruelest of all Man's attack on the rest of Creation." He has also said, "vegetarianism, whilst being a necessary stepping-stone between meat eating and veganism, is only a stepping stone."

Alex Hershaft, co-founder of the Farm Animal Rights Movement and Holocaust survivor, says he "was always bothered by the idea of hitting a beautiful, living, innocent animal over the head, cutting him up into pieces, then shoving the pieces into [his] mouth" and that his experiences in the Nazi Holocaust allowed him "to empathize with the conditions of animals in factory farms, auction yards, and slaughterhouses" because he "knows firsthand what it's like to be treated like a worthless object." Several animal rights activists, including Isaac Bashevis Singer, Gary Yourofsky and Karen Davis, have compared the cruel treatment of animals in CAFOs and slaughterhouses to the Holocaust.

Law professor Gary Francione, an abolitionist, argues that all sentient beings should have the right not to be treated as property, and that veganism must be the baseline for anyone who believes that non-humans have intrinsic moral value. Philosopher Tom Regan, also a rights theorist, argues that animals possess value as "subjects-of-a-life", because they have beliefs, desires, memory and the ability to initiate action in pursuit of goals. The right of subjects-of-a-life not to be harmed can be overridden by other moral principles, but Regan argues that pleasure, convenience and the economic interests of farmers are not weighty enough. Philosopher Peter Singer, a protectionist and utilitarian, argues that there is no moral or logical justification for failing to count animal suffering as a consequence when making decisions, and that killing animals should be rejected unless necessary for survival. Despite this, he writes that "ethical thinking can be sensitive to circumstances" and that he is "not too concerned about trivial infractions".

An argument by Bruce Friedrich, also a protectionist, holds that strict veganism harms animals because it focuses on personal purity rather than encouraging people to give up whatever animal products they can. For Francione, this is similar to arguing that, because human-rights abuses can never be eliminated, we should not defend human rights in situations we control. By failing to ask a server whether something contains animal products, we reinforce that the moral rights of animals are a matter of convenience, he argues. He concludes from this that the protectionist position fails on its own consequentialist terms.

Philosopher Val Plumwood maintained that ethical veganism is "subtly human-centred", an example of what she called "human/nature dualism", because it views humanity as separate from the rest of nature. Ethical vegans want to admit non-humans into the category that deserves special protection rather than recognize the "ecological embeddedness" of all. Plumwood wrote that animal food may be an "unnecessary evil" from the perspective of the consumer who "draws on the whole planet for nutritional needs"—and she strongly opposed factory farming—but for anyone relying on a much smaller ecosystem, it is very difficult or impossible to be vegan.

Bioethicist Ben Mepham, in his review of Francione and Garner's book The Animal Rights Debate: Abolition or Regulation?, concludes, "if the aim of ethics is to choose the right, or best, course of action in specific circumstances 'all things considered', it is arguable that adherence to such an absolutist agenda is simplistic and open to serious self-contradictions. Or, as Farlie puts it, with characteristic panache: 'to conclude that veganism is the "only ethical response" is to take a big leap into a very muddy pond'." He cites as examples the adverse effects on animal wildlife derived from the agricultural practices necessary to sustain most vegan diets and the ethical contradiction of favoring the welfare of domesticated animals but not that of wild animals; the imbalance between the resources that are used to promote the welfare of animals as opposed to those destined to alleviate the suffering of the approximately one billion human beings who undergo malnutrition, abuse, and exploitation; the focus on attitudes and conditions in Western developed countries, leaving out the rights and interests of societies whose economy, culture and, in some cases, survival rely on a symbiotic relationship with animals.

David Pearce, a transhumanist philosopher, has argued that humanity has a "hedonistic imperative" not merely to avoid cruelty to animals caused by humans but also to redesign the global ecosystem such that wild animal suffering in nature ceases to exist. In pursuit of abolishing suffering, Pearce promotes predation elimination among animals and the "cross-species global analogue of the welfare state". Fertility regulation could maintain herbivore populations at sustainable levels, "a more civilised and compassionate policy option than famine, predation, and disease". The increasing number of vegans and vegetarians in the transhumanism movement has been attributed in part to Pearce's influence.

A growing political philosophy that incorporates veganism as part of its revolutionary praxis is veganarchism, which seeks "total abolition" or "total liberation" for all animals, including humans. Veganarchists identify the state as unnecessary and harmful to animals, both human and non-human, and advocate for the adoption of veganism in a stateless society. The term was popularized in 1995 by Brian A. Dominick's pamphlet Animal Liberation and Social Revolution, described as "a vegan perspective on anarchism or an anarchist perspective on veganism".

Direct action is a common practice among veganarchists (and anarchists generally) with groups like the Animal Liberation Front (ALF), the Animal Rights Militia (ARM), the Justice Department (JD) and Revolutionary Cells – Animal Liberation Brigade (RCALB) often engaging in such activities, sometimes criminally, to further their goals. Steven Best, animal rights activist and professor of philosophy at the University of Texas at El Paso, advocates this approach, and has been critical of vegan activists like Francione for supporting animal liberation but not total liberation, which would include not only opposition to "the property status of animals" but also "a serious critique of capitalism, the state, property relations, and commodification dynamics in general." In particular, he criticizes the focus on the simplistic and apolitical "Go Vegan" message directed mainly at wealthy Western audiences, while ignoring people of color, the working class and the poor, especially in the developing world, noting that "for every person who becomes vegan, a thousand flesh eaters arise in China, India and Indonesia." The "faith in the singular efficacy of conjectural education and moral persuasion," Best writes, is no substitute for "direct action, mass confrontation, civil disobedience, alliance politics, and struggle for radical change." Donald Watson has said he "respects the people enormously who do it, believing that it's the most direct and quick way to achieve their ends." Sociologist David Nibert of Wittenberg University posits that any movement towards global justice would necessitate not only the abolition of animal exploitation, particularly as a food source for humans, but also transitioning towards a socioeconomic alternative to the capitalist system, both of which dovetail into what he calls the animal–industrial complex.

Some vegans also embrace the philosophy of anti-natalism, as they see the two as complementary in terms of "harm reduction" to animals and the environment.

Vegan social psychologist Melanie Joy described the ideology in which people support the use and consumption of animal products as carnism, as a sort of opposite to veganism.

Exploitation concerns
The Vegan Society has written, "by extension, [veganism] promotes the development and use of animal-free alternatives for the benefit of humans." Many ethical vegans and vegan organizations cite the poor working conditions of slaughterhouse workers as a reason to reject animal products. The first vegan activist, Donald Watson, has asked, "If these butchers and vivisectors weren't there, could we perform the acts that they are doing? And, if we couldn't, we have no right to expect them to do it on our behalf. Full stop! That simply compounds the issue. It means that we're not just exploiting animals; we're exploiting human beings."

Dietary veganism
Some people follow a vegan diet but not other aspects of veganism. Dietary veganism is limited to following a plant-based diet. Dietary veganism is in contrast to ethical veganism which is defined as a philosophical belief that is a protected characteristic under the UK's Equality Act 2010. Authors like Richard Twine and Breeze Harper argue that dietary veganism cannot be called veganism, as veganism is more than a diet. Gary L. Francione has argued that the promotion of "dietary veganism" lacks the moral imperative expressed by Leslie J. Cross, an early and influential vice-president of The Vegan Society, who said in 1949 that veganism was "the abolition of the exploitation of animals by man".

The Vegan Society of Canada have criticized dietary veganism stating, "since veganism is not a list of ingredients there is also no such thing as a dietary vegan. Veganism cannot be split into sub-components; this is a case where the whole is greater than the sum of its parts". Others have suggested that the arguments for dietary veganism can be extended to support ethical veganism.

Environmental veganism
Environmental vegans focus on conservation, rejecting the use of animal products on the premise that fishing, hunting, trapping and farming, particularly factory farming, are environmentally unsustainable. According to a 2006 United Nations Food and Agriculture Organization report, Livestock's Long Shadow, around 26% of the planet's terrestrial surface is devoted to livestock grazing. The report also concluded that livestock farming (mostly of cows, chickens and pigs) affects the air, land, soil, water, biodiversity and climate change. Livestock consumed 1,174 million tonnes of food in 2002—including 7.6 million tonnes of fishmeal and 670 million tonnes of cereals, one-third of the global cereal harvest. Paul Watson of the Sea Shepherd Conservation Society called pigs and chicken "major aquatic predators", because livestock eat 40 percent of the fish that are caught.

A 2010 UN report, Assessing the Environmental Impacts of Consumption and Production, argued that animal products "in general require more resources and cause higher emissions than plant-based alternatives". It proposed a move away from animal products to reduce environmental damage. A 2015 study determined that significant biodiversity loss can be attributed to the growing demand for meat, a significant driver of deforestation and habitat destruction, with species-rich habitats converted to agriculture for livestock production. A 2017 World Wildlife Fund study found that 60% of biodiversity loss can be attributed to the vast scale of feed crop cultivation needed to rear tens of billions of farm animals, which puts enormous strain on natural resources, resulting in extensive loss of lands and species. In 2017, 15,364 world scientists signed a warning to humanity calling for, among other things, "promoting dietary shifts towards mostly plant-based foods".

A 2018 study found that global adoption of plant-based diets would reduce agricultural land use by 76% (3.1 billion hectares, an area the size of Africa) and cut total global greenhouse gas emissions by 28%. Half of this emissions reduction came from avoided emissions from animal production including methane and nitrous oxide, and half from trees re-growing on abandoned farmland that remove carbon dioxide from the air. The authors conclude that avoiding meat and dairy is the "single biggest way" to reduce one's impact on Earth.

The 2019 IPBES Global Assessment Report on Biodiversity and Ecosystem Services found that industrial agriculture and overfishing are the primary drivers of the extinction crisis, with the meat and dairy industries having a substantial impact. On 8 August 2019, the IPCC released a summary of the 2019 special report which asserted that a shift towards plant-based diets would help to mitigate and adapt to climate change.

A 2022 study found that for high-income nations alone 100 billion tons of carbon dioxide could be removed from the air by the end of the century through a shift to plant-based diets and re-wilding of farmland. The researchers coined the term double climate dividend to describe the effect that re-wilding after a diet shift can have. But they note: "We don't have to be purist about this, even just cutting animal intake would be helpful. If half of the public in richer regions cut half the animal products in their diets, you're still talking about a massive opportunity in environmental outcomes and public health".

A 2023 study published in Nature Food found that a vegan diet vastly decreases the impact on the environment from food production, such as reducing emissions, water pollution and land use by 75%, reducing the destruction of wildlife by 66% and the usage of water by 54%.

Pioneers
One leading activist and scholar of feminist animal rights is Carol J. Adams. Her premier work, The Sexual Politics of Meat: A Feminist-Vegetarian Critical Theory (1990), noted the relationship between feminism and meat consumption. Since its release, Adams has published several other works, including essays, books, and keynote addresses. In one of her speeches, "Why feminist-vegan now?" —adapted from her original address at the "Minding Animals" conference in Newcastle, Australia (2009)—she said, "the idea that there was a connection between feminism and vegetarianism came to [her] in October 1974". Other authors have echoed Adams's ideas and expanded on them. Feminist scholar Angella Duvnjak wrote in "Joining the Dots: Some Reflections on Feminist-Vegan Political Practice and Choice" (2011) that she was met with opposition when she pointed out the connection between feminist and vegan ideals, even though the connection seemed more than obvious to her and other scholars.

Animal and human abuse parallels
One of the central concepts that animates feminist veganism is the idea that there is a connection between the oppression of women and the oppression of animals. For example, Marjorie Spiegal compared the consumption or servitude of animals for human gain to slavery. This connection is further mirrored by feminist vegan writers like Carrie Hamilton, who wrote that violent "rapists sometimes exhibit behavior that seems to be patterned on the mutilation of animals", suggesting there is a parallel between rape and animal cruelty.

Capitalism and feminist veganism
Feminist veganism also relates to feminist thought through the common critique of the capitalist means of production. In an interview, Carol J. Adams highlighted "meat eating as the ultimate capitalist product, because it takes so much to make the product, it uses up so many resources". This extensive use of resources for meat production is discouraged in favor of using that productive capacity for other food products that have a less detrimental impact on the environment.

Religious veganism
Streams within a number of religious traditions encourage veganism, sometimes on ethical or environmental grounds. Scholars have especially noted the growth in the 21st century of Jewish veganism, as well as Jain veganism. Some religious interpretations, such as Christian vegetarianism, Hindu vegetarianism, and Buddhist vegetarianism, also recommend or mandate a vegan diet. Donald Watson argued, "If Jesus were alive today, he'd be an itinerant vegan propagandist instead of an itinerant preacher of those days, spreading the message of compassion, which, as I see it, is the only useful part of what religion has to offer and, sad as it seems, I doubt if we have to enroll our priest as a member of the Vegan Society."

Black veganism
In the U.S., Black veganism is a social and political philosophy as well as a diet. It connects the use of nonhuman animals with other social justice concerns such as racism, and with the lasting effects of slavery, such as the subsistence diets of enslaved people enduring as familial and cultural food traditions. Dietary changes caused by the Great Migration also meant former farmers, who had previously been able to grow or forage vegetables, became reliant on processed foods.

According to Oakland activist AshEL Eldridge, the movement is about the Black community reclaiming its food sovereignty and "decolonizing" Black Americans' diet. According to Shah, the area where most vegans of color feel the greatest rift with mainstream veganism is in its failure to recognize the intersectionality with other social justice issues, such as food access.

Politics and activism
In 2021, vegan climate activist Greta Thunberg called for more vegan food production and consumption worldwide. Parties like Tierschutzpartei in Germany and PACMA in Spain have pro-vegan agendas. They cooperate via Animal Politics EU. In the European Union, meat producers and vegans debate whether vegan food products should be allowed to use terms like "sausages" or "burgers". The EU bans labeling vegan products with dairy-related words like "almond milk", a rule instated in 2017. , six countries in Europe apply higher value-added tax (VAT) rates to vegan plant milk than to cow milk, which pro-vegan activists have called discrimination.

Demographics
One out of 10 Americans over 18 consider themselves vegan or vegetarian as of January 2022. A study comparing personality traits of vegans, vegetarians and omnivores found that vegans were higher in openness and agreeableness than omnivores. In the below chart, polls with larger sample sizes are preferred over those with smaller sample size.

Vegan rights
In some countries, vegans have some rights to meals and legal protections against discrimination.


 * The German police sometimes provides on-duty staff with food. After not being provided a vegan option in this context, a vegan employee has been granted an additional food allowance.
 * In Portugal, starting in 2017, public administration canteens and cafeterias such as schools, prisons and social services must offer at least one vegan option at every meal.
 * In Ontario, a province of Canada, there were reports that ethical veganism became protected under the Ontario Human Rights Code, following a 2015 update to legal guidance by the Ontario Human Rights Commission. However, said body later issued a statement that this question is for a judge or tribunal to decide on a case-by-case basis.
 * In the United Kingdom, an employment tribunal ruled in 2020 that the Equality Act 2010 protects "ethical veganism", a belief it defined as veganism that extends beyond diet to all areas of life and is motivated by a concern for animals.
 * In the United Kingdom, prisoners who are vegan must be given a vegan meal with enough nutrients to sustain a healthy life. Vegan prisoners should also be given clothing which is made from non-animal materials. This also applies to toiletries, medication and it also means that they should not have to work on prison farms involving animals.

Symbols


Multiple symbols have been developed to represent veganism. Several are used on consumer packaging, including the Vegan Society trademark and the Vegan Action logo, to indicate products without animal-derived ingredients. Various symbols may also be used by members of the vegan community to represent their identity and in the course of animal rights activism, such as a vegan flag.

Media depictions
Veganism is often misrepresented in media. Some argue that veganism has been dismissed in news media or that clickbait culture often portrays feminists and vegans as "irrational extremists." This is because in Western societies, "meat-based diets are the norm" with those who avoid meat still representing "a small minority," with more women than men as vegan and vegetarian, with women being "under-represented in the mass media," the latter influencing more to be vegetarians. Others have noted those who are vegetarian and vegan are met with "acceptance, tolerance, or hostility" after they divulge they are vegetarian or vegan. There are a number of vegan stereotypes, including claims they hate meat-eaters, are always hungry, weak, angry, or moralistic. The hatred of vegans has been termed as vegaphobia by some individuals. Farhad Manjoo, in 2019, stated that "preachy vegans are something of a myth," and argued that in pop culture, and generally, it is "still widely acceptable to make fun of vegans."

Literature
Often vegan or vegetarian characters are portrayed as fringe characters, although other novels cast them as protagonists or encourage people to become vegetarians or vegans. Some have argued that there are more vegan cookbooks than "vegan literature" There are also books that introduce "vegan identity to children" or encourage people to "write for" animals. Also, Bruce Banner in Ultimate Wolverine vs. Hulk and Karolina Dean in Runaways, who is also known as Lucy in the Sky or L.S.D., are vegans. The latter is a lesbian, a vegan, and "an ardent animal lover...committed to a life completely free of meat and dairy."

TV shows
Jessica Cruz / Green Lantern, a lead character in the animated series, DC Super Hero Girls is not only pacifist, but also a vegan and environmentalist, resulting in her becoming friends with Pam Isley. She often professes her commitment to the environment and plant-based meals.

The series City of Ghosts featured a chef, Sonya, who runs a vegan cafe in Leimert Park, Los Angeles. Draculaura in Monster High has also been called "one of the very few outspoken vegan cartoon characters out there".

Social media
By the 2010s, social media sites like Instagram became prominent in the promotion of veganism, more than a fad, with people trying to "change the world by being vegan" as stated by various media outlets.

Economics of veganism
According to a 2016 study, if everyone in the U.S. switched to a vegan diet, the country would save $208.2 billion in direct health-care savings, $40.5 billion in indirect health-care savings, $40.5 billion in environmental savings, and $289.1 billion in total savings by 2050. The study also found that if everybody in the world switched to a vegan diet, the global economy would save $684.4 billion in direct health-care savings, $382.6 billion in indirect health-care savings, $569.5 billion in environmental savings, and $1.63 trillion in total savings by 2050.