Victor (sports company)

Victor Rackets Industrial Corporation (stylized as VICTOR) is a Taiwanese manufacturer of sporting equipment with products ranging from badminton and squash rackets, sportswear, shoes, shuttlecocks, and other equipment for the sport. Its products are among the ones approved by Badminton World Federation for international tournaments.

History
Victor was founded in 1968 by Chen Den-li, producing badminton shuttlecocks which in two years topped the sales in Taiwan. It expanded its distribution to Europe after Guido Schmidt started the distribution with VICTOR Sport Vertriebs GmbH as the trademark rights holder for the continent. In 1992, Victor opened its production center in Nanjing, Jiangsu.

Chen Den-li died on 4 January 2024, at the age of 89.

Sponsorships
Victor supplies official materials for the following badminton athletes, teams, or associations:

National teams

 * Denmark national badminton team

Associations

 * Badminton Oceania

Brand ambassadors

 * Zhao Jianhua
 * Wang Shixian
 * Li Junhui

Players

 * Anders Antonsen
 * Tai Tzu-ying
 * Wang Tzu-wei
 * 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Jenny Moore
 * 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Greg Mairs
 * 🇮🇳 Ashwini Ponnappa
 * 🇮🇳 Prannoy H.S.
 * Hendra Setiawan
 * Mohammad Ahsan
 * Praveen Jordan
 * Melati Daeva Oktavianti
 * Greysia Polii
 * Apriyani Rahayu
 * Siti Fadia Silva Ramadhanti
 * 🇯🇵 Kodai Naraoka
 * Lee Zii Jia
 * Kirsty Gilmour