Video ad platform

A video ad platform (VAP) helps publishers manage the advertising that appears in their online video, marketed as software as a service. Ad serving technologies are commonly used for managing web banner ads, but are especially designed to manage ads displayed in online video players, such as the widely used pre-roll and overlay format ads. VAP services can include but are not limited to:


 * Ad serving
 * Ad measurement
 * Ad network management
 * Yield optimization
 * Inventory forecasting
 * Ad format and frequency controls

Online video advertising platforms increased in popularity and revenue by 2011.