Vitamin World

Vitamin World USA Corporation is a global retailer of vitamins and nutritional supplements and is headquartered on Long Island, New York in the United States.

History
Vitamin World, Inc. was founded in 1977 as a subsidiary of NBTY Inc, later the Nature's Bounty Company. NBTY manufactured and sold vitamin and mineral supplement products under the "Vitamin World" label, sports nutrition products under their "Precision Engineered" label, and numerous National Brand label products at the stores.

Vitamin World was acquired from Nature's Bounty by private equity firm Center Lane Partners in 2016.

Information
Vitamin World USA Corp. operates between 50 and 60 stores (as of May 2023) in 17 states and in Puerto Rico, US Virgin Islands and Guam. The company employs 200+ associates, with the majority working in the stores.

Products are sold to 20 countries in North and South America, Europe, the Caribbean, Asia, Australia and New Zealand via the company website.

Vitamin World USA Corp is in good standing with the FDA, FTC, and other Regulatory bodies as of 5/2023, with no Warning Letters. Effective quality steps are taken when approving materials, suppliers and finished goods, and Vitamin World only partners with suppliers who follow current food safety rules. All labels are reviewed to ensure claims are properly supported by science.

Vitamin World retail offers 700+ SKUs of essential foundational and essential vitamins and minerals, supplements, botanical powders and extracts under its Private Label.

In 2021 the Ultra 360 Brand Multi Vitamin line was launched. The line contains options for men and women in various solutions to serve the needs of each.

In addition, sports, and active life products like protein powders, pre and post work out products and Amino Acid based products are sold under the company's Precision Engineered® brand.

Bankruptcy
On September 11, 2017, Vitamin World, Inc. filed for Chapter 11 bankruptcy. It emerged after reorganization that included the closing of many stores, change of upper management, and a re-focus on core products, customer satisfaction, and relationship with strategic supplier partners.

In December, 2017 Vitamin World, Inc became a "C" class Corporation, "Vitamin World USA Corp."

In January 2018, Vitamin World was purchased by Feihe International Inc. through a Section 363 sale process. Feihe International Inc. is the market-share leader in the manufacturing and distributing of infant formula in China.