Vivian Tu

Vivian Tu is an American businesswoman and author. She is the founder and CEO of Your Rich BFF, a multi-media company that provides financial education.

Early life and education
Tu was born in Baltimore, Maryland as the only child to Chinese immigrant parents. She moved to Chicago to pursue her bachelors degree at the University of Chicago, graduating in 2016.

Career
In 2016, Tu started her career as a trader at J.P. Morgan. Tu traded stocks in the industrial, materials, and energy sectors. After leaving J.P. Morgan, she transitioned into a digital media sales role at BuzzFeed. Tu started making financial education videos on TikTok in 2021. She often covers topics such as saving, investing, and traveling on a budget. Tu is represented by William Morris Endeavor since 2022.

In 2023, Tu launched her podcast Networth & Chill, which was nominated for Best Business + Finance podcast at the 2024 iHeart Podcast Awards at SXSW. On December 26, 2023, Tu released her first book Rich AF: The Winning Money Mindset that Will Change Your Life. It became a New York Times bestseller under both the Business and the Advice, How To & Miscellaneous categories.

Awards & recognition
Since 2021, Tu has been named to the Forbes 30 under 30 and Forbes Top Creators lists. She has also been nominated for a Webby award, and multiple Shorty Awards, including a finalist nomination for Branded Series. In 2023, Tu was a Meta Visionary Voices award winner. In 2024, Tu won Best Personal Finance Influencer presented by Bankrate. That same year, she also won a Visionary Voices award from TikTok, highlighting prominent and impactful AAPI content creators on the platform.

Her podcast has been nominated for the iHeartRadio Podcast Awards.

Partnerships
Since 2023, Tu has been a title partner of SoFi bank and helped the launch the Face of Finance campaign, correcting AI gender bias.