Vuori

Vuori is an American contemporary clothing brand headquartered in San Diego County, California. It was founded in 2015 as a retailer of athletic and athleisure clothing, and has expanded to sell lifestyle apparel and other merchandise.

Vuori has 35 stores in major US markets such as Los Angeles, Chicago, New York, San Francisco, and Boston, with its flagship store in Encinitas, California. Its products are sold at Nordstrom, REI, Equinox, and other retailers.

Etymology
Vuori means “mountain” in Finnish, reflecting founder Joe Kudla’s passion for mountain climbing.