WASR (AM)

WASR (1420 kHz) is a commercial AM radio station broadcasting a classic hits format, along with some talk programming. WASR is licensed to Wolfeboro, New Hampshire, and serves the New Hampshire Lakes Region. The station is owned by Winnipesaukee Radio Station, LLC and runs local programming with national news and weather. WASR is also heard on a 250-watt FM translator, 97.1 W246DI.

At one time, WASR was an adult standards station, carrying Citadel Media's Timeless service. It also tried conservative talk with little success. On February 24, 2020 new station manager Eric Scott changed the format to variety hits with some local talk including a live call in show at noon, a local sports show on Friday afternoons, and a live Catholic Mass Sunday mornings. WASR also carries the WTPL-produced talk show Good Morning New Hampshire, hosted by Jack Heath.

At the end of 2023, Eric Scott retired and WASR contracted with Consultant J. R. Russ Programming & Research to assist in the day to day programming. Among Russ' accomplishments was a focusing and re-branding of the stations to "971 The Shore" to take advantage of the resort area known as the "Seven Lakes Region" with the slogan of "It's BETTER on the Shore". Music programming was skewed to lean more Classic Rock with a Classic Hits, Yacht Rock and Rockin' Oldies blend that was "tempo-flowed".

In May of that year The syndicated Todd Newton Morning Show from SuiteRadio was added with the initial sponsorship of a septic service company and branding the show as "The only morning show sponsored by poop" which generated considerable market publicity. Russ was the consistent voice of imaging, commercials, promos and features always with a local "Lakes Region" focus.

In June 2024 the sale of WASR was announced.