WBOO

WBOO (102.9 FM) is a radio station broadcasting an adult contemporary format. Licensed to Reedsburg, Wisconsin, United States, the station is owned by Magnum Communications.

Programming
WBOO features adult contemporary music from Westwood One, News from Fox News Radio in addition to local sporting events. It previously carried adult contemporary music from ABC Radio.

The call letters were changed from WBDL to WBOO on August 24, 2021, in a swap with the former WBOO-LP, a television station at Elk Mound that Magnum Radio then sold to Morgan Murphy Media.

As of April 2024 WBOO began simulcasting on AM sister station WDLS as well as its FM translator, identifying jointly as B102 and 98.5. This pairing gives WBOO some extended coverage into the Madison area as the WDLS 98.5 FM transmitter is situated on the Baraboo Range and affords a signal to the area that is not disrupted by Madison LPFM WMUU which is a co-channel neighbor on 102.9.