WHBC (AM)

WHBC (1480 kHz) is an AM radio station licensed to Canton, Ohio featuring a mixed news/talk and sports talk format supplemented with sports play-by-play. Studios and offices are located in the historic WHBC building at 550 Market Avenue South in downtown Canton, where they have been for over 60 years.

The station is one of about 40 U.S. stations with separate transmitter sites for daytime and nighttime broadcasting. WHBC's daytime transmitter is located northeast of Canton off Diamond Street near Middlebranch Road, and its night-time transmitter is southwest of Canton off Gooding Street near the intersection of Sherman Church Avenue and Fohl Street.

Beginnings
WHBC is the oldest radio station in Canton. Its first license was granted on February 13, 1925 to Father Edward P. Graham of the St. John Catholic Church at 627 McKinley Avenue, N.W. WHBC began broadcasting on March 9, 1925 at 1180 kHz with 100 watts. The call letters were randomly assigned from a sequential roster of available call signs. By the middle of 1927 the station had moved to 1270 kHz.

Following the establishment of the Federal Radio Commission (FRC), stations were initially issued a series of temporary authorizations starting on May 3, 1927. In addition, they were informed that if they wanted to continue operating, they needed to file a formal license application by January 15, 1928, as the first step in determining whether they met the new "public interest, convenience, or necessity" standard. On May 25, 1928, the FRC issued General Order 32, which notified 164 stations, including WHBC, that "From an examination of your application for future license it does not find that public interest, convenience, or necessity would be served by granting it." However, the station successfully convinced the commission that it should remain licensed.

On November 11, 1928, the FRC implemented a major reallocation of station transmitting frequencies, as part of a reorganization resulting from its implementation of General Order 40. WHBC was assigned to 1200 kHz.

In 1936 the station was sold to secular interests, when it was purchased by Brush-Moore Newspapers, then owners of Canton's newspaper, The Repository. The station was sold in 1939 to a business group consisting of the Vodrey family of East Liverpool and the Boyd family of Portsmouth. The families organized ownership of the station under the name of the Ohio Broadcasting Company. They obtained approval to increase power to 250 watts daytime, while maintaining 100 watts at night. The station had no network affiliation until 1940 or 1941 when it became a Mutual affiliate. It became an ABC affiliate later in the 1940s.

On March 29, 1941, when most stations in the U.S. changed frequencies due to the North American Regional Broadcasting Agreement, WHBC moved from 1200 to 1230 kHz. It moved to its present frequency of 1480 kHz on June 4, 1944, when WGAR AM in Cleveland moved from 1480 to 1220. The station obtained an FM license in 1948 and established WHBC-FM on 94.1 MHz which still operates using those call letters.

In September 1947, WHBC's power increased from 1 kW to 5 kW. At that time, it was affiliated with both the ABC and Mutual networks.

On November 22, 1963, WHBC's afternoon talk show "Bee Line" was interrupted at 1:41pm for a bulletin from ABC news concerning the assassination of John F. Kennedy. The program was preserved on audio tape and can be found on the internet.

On September 26, 1967, the ownership was reorganized as WHBC, Inc., which changed its name to Beaverkettle Company on September 13, 1972. The Vodreys purchased WFIR in Roanoke, Virginia in 1969; they sold the station eight years later. In June 2000, the family-owned Beaverkettle Company sold WHBC and WHBC-FM to NextMedia for more than 42 million dollars. This ended 61 years of Vodrey family ownership of the stations.

Market dominance
For many years, WHBC was the only full-time AM station in Canton, as the stations on 900, 1060, and 1520 kHz were all daytimers, as also were 990 in Massillon and 1310 in Alliance (all but 1060 and 1520 were later granted modest night power under changes in the FCC rules). As such, WHBC enjoyed enviable dominance in the Canton radio market, although stations from Akron and Cleveland could also be heard.

On March 26, 2007, WHBC ended its long-running Full Service format in favor of a full-time news/talk format, eliminating its remaining oldies-formatted dayparts. The station also broadcasts a show resurrected “Tradio”, a program where listeners can call in and sell items for sale.

WHBC was one of the first, if not the first, radio station to stream live play-by-play coverage of the Massillon Tigers and Canton McKinley high school football game over the Internet during the 1997 football season. People from all parts of the United States and parts of Europe were able to listen to the game live via the Internet.

NextMedia sold WHBC and their 32 other radio stations to Digity, LLC for $85 million; the transaction was consummated on February 10, 2014.

In November 2014, 20-year veteran sports host Sam Bourquin ended his relationship with the station, after an announcement on WHBC.com and on WHBC's Facebook.com page, after the station attempted to move Bourquin to a slot in WHBC's morning show, where former Sports Director Jim Johnson had spent the bulk of his career before he retired.

Effective February 25, 2016, Digity and its 124 radio stations were acquired by Alpha Media for $264 million.

Programming
Weekdays feature local programming in morning drive with longtime WHBC personality Pam Cook, Jordan Rivers late mornings, and longtime NE Ohio sportscaster Kenny Roda with the afternoon drive sports talk show. National shows include those hosted by Markley, Van Camp and Robbins middays (via Compass Media Networks), Rich Valdes overnight (Westwood One), as well as Infinity Sports Network programming airing weekday evenings and most of the day on weekends.

The station is an affiliate for the Cleveland Cavaliers, the Cleveland Browns and the Cleveland Indians as well as the Ohio State Sports Network.