WMSU

WMSU (92.1 FM) is a radio station licensed to Starkville, Mississippi, United States, with an urban contemporary format. The station is owned by URBan Radio Broadcasting, through licensee GTR Licenses, LLC, and serves the Starkville, West Point and Columbus area. Although they are listed in Arbitron as Rhythmic, its music is mostly hit-driven Hip-Hop but does target a broad multicultural audience.