WRUF-LD

WRUF-LD (channel 10) is a low-power independent television station in Gainesville, Florida, United States. It is owned by the University of Florida alongside PBS member WUFT (channel 5), NPR member WUFT-FM (89.1), and commercial radio stations WRUF (850 AM) and WRUF-FM (103.7). The five stations share studios at Weimer Hall on the University's campus; WRUF-LD's transmitter is located on Northwest 53rd Avenue in Gainesville.

On cable, WRUF-LD can be seen on Cox Communications channel 6 in Gainesville; this is reflected in the station's logo. It is also carried on Cox channel 20 in Ocala. Most of WRUF-LD's programming is devoted to local weather, with some news and sports coverage, as well as UF features and happenings.

History
The station was granted a construction permit for analog broadcasting on VHF channel 10 on July 29, 1988 (after having applied for the channel in 1981), and was issued the call sign W10BR; it filed for a license to cover on November 27, 1989, which was granted on December 29. The callsign was changed to WLUF-LP in 1995. As WLUF, it served as a secondary PBS member station, broadcasting mainly repeats of PBS and WUFT programming, plus telecourses for UF students. The station converted to digital broadcasting, becoming WLUF-LD, in 2010.

The station was relaunched as a commercially based 24-hour weather channel on June 1, 2011; this came after state funding to Florida's public radio and television stations was vetoed by Governor Rick Scott in May. The call letters had been changed to WRUF-LD, matching the University of Florida's commercially operated WRUF radio stations (850 AM, and 103.7 FM), on November 19, 2010. Regular WLUF programming ended on May 23, 2011, with WRUF-LD carrying NASA TV's coverage of the final mission of Space Shuttle Endeavour in the interim.