WYVE

WYVE (1280 AM) is a full service-formatted broadcast radio station licensed to Wytheville, Virginia, serving Wytheville and Wythe County, Virginia. WYVE is Wytheville's original radio station, having signed on in 1949.

The station has a country music format, and is known as "Your Hometown Sound" and describes its sound on-air as "The Best of Country Music, Old and New". The station maintains a strong community focus and promotes mainly its FM frequncy of 99.9, but also mentions the heritage 1280 AM sometimes.