Walt Disney Home Video (VHS)

Walt Disney Home Video is a discontinued video line launched to release Disney animated features on home video. This was done by a division of the same name under the parent Walt Disney Telecommunications and Non-Theatrical Company (WDTNT). As an entity, the name Walt Disney Home Video is now known as Walt Disney Studios Home Entertainment. The scope of this list is mostly limited to Disney's North American live action movie releases. Cartoon collections were concurrently released as Walt Disney Cartoon Classics which include the "Limited Gold Editions". The initial price for early Disney cassettes at the time was "prohibitory expensive" for many, this changed in the mid-1980s when VCRs became affordable.

History
Disney started out by establishing its own video distribution operation in 1980 as part of Walt Disney Telecommunications and Non-Theatrical Company (WDTNT) with Jim Jimirro as its first president. WDTNT Co. also handled marketing of other miscellaneous ancillary items such as short 8 mm films for home movies. When Disney started with video cassettes, "Home video" was not considered to be a major market by them at the time. Their first releases on videotape were 13 titles that were licensed for rental to Fotomat on March 4, 1980. Disney was unusual among the major studios in offering a program for authorized rentals. Most of the other studios involved in the videocassette market at the time were trying to find ways to stop dealers from renting out their movie tapes. Magnetic Video (with titles from 20th Century Fox and others) ceased doing business with Fotomat after Fotomat began renting Magnetic Video cassettes without authorization.

The switchover from rental to sales was a "thorny" issue that was solved by giving dealers an option on the type of outlet they desired. For those who just wanted to rent video cassettes, a title was given (for US$52) on a 13-week cycle. The dealer could then set the price as many times as they wanted in those 13 weeks before purchasing a new title from Disney. Video cassette rentals were more "functionally" packaged with a heavier box and less elaborately detailed illustrations. For those who wanted to sell video cassettes, a "fairly straightforward" program involved 4 color packaging and a suggested retail price. In order to separate the two mediums, the cassette either featured "FOR RENTAL ONLY/Not intended for Sale" or "FOR SALE ONLY/Not intended for Rental". The 13 titles that had been licensed for rental to Fotomat subsequently became available for purchase.

Throughout their release history, "Walt Disney Home Video" cassettes were promoted by Disney. An early example is the 1981 release of "A Walt Disney Christmas" where a "Free Mickey Mouse Plush Toy" was offered as an incentive. Disney later offered a promotion for Summer 1982 called "Disney's American Summer", where they sold some of their cartoon collections on cassettes for a discounted price. At the time this promotion was done in an effort to make video cassettes more affordable, and boosted the video software involved. Marketing included a 7 foot tall gazebo which was set up in stores and a free mug as an incentive. Towards the end of 1984, Disney did a “Wrapped And Ready to Give” christmas promotion which included 7 newly released titles on video cassette. Later promotions include Disney's 1986 "Wonderland Campaign" as a further attempt to bring prices down.

When the Disney Channel was launched on April 18, 1983 it gave the company an opportunity to air made for TV films such as Tiger Town and Gone Are the Dayes, both of which were released to home video in 1984. During that same year Disney also started releasing their animated feature films under the Walt Disney Classics line starting with Robin Hood. On March 8, 1985 Disney released released "Love Leads the Way" which became their first title that went straight to Home Video. An end eventually came as the Walt Disney Home Video division was legally incorporated as Buena Vista Home Video on February 13, 1987.

Worldwide releases
Disney first offered Dumbo, Mary Poppins, Mi Amigo El Dragon (Pete's Dragon), Su Mas Fiel Amigo (Old Yeller), La Montana Embrujada (Escape to Witch Mountain), Los Tres Caballeros (The Three Caballeros), Mickey's Christmas Carol, and 2 cartoon collections in Spanish on November 30, 1985 In the United Kingdom, titles from the "Walt Disney Home Video" product line such as Mary Poppins, Pete's Dragon and Bedknobs and Broomsticks were not released to video cassette until November 26, 1988. Additional VHS releases in other countries under the "Walt Disney Home Video" are possible, but need further sourcing.

Rarity
In terms of consignment, Heritage Auctions has placed in their "Vintage VHS Tapes Value Guide" that the most desirable VHS tapes released between 1979 and 1990 are still in their original factory shrink wrap. When VCRs were first released in 1977, they were priced between $1,000 to $1,400 which would roughly equal $4,900 to $6,900 in 2023 USD. As this amount was initially unattainable for most homes fewer people were buying VHS tapes, which in turn meant fewer copies being produced. A "likely sum of money for a video cassette at the time was between $80 and $100 or $400+ in 2023 USD. These higher costs lasted until 1985 when VCRs finally began dropping in price. While this meant more tapes were produced, it did not mean that they became any less of a rarity.

In regard to Disney "Only the earliest of Disney VHS cassettes produced prior to 1985 hold any value to most collectors." Titles such as "Tron" which remains "elusive" for early copies have sold for high amounts in mint condition. Things to look for in general include a sealed tape, a studio logo on the shrink-wrap, and if the latest year listed on the back of the cover is prior to 1986.