Wandt v. Hearst's Chicago American

Wandt v. Hearst's Chicago American,129 Wis. 419, 109 NW 70 (1906), was a Wisconsin Supreme Court case wherein the court ruled that a photographic association could be construed as defamation or libel.

The Chicago American ran a picture next to an article about a person who repeatedly attempted suicide. Although it wasn't explicit that the picture was of that person, the location of the picture next to that article created a false association that constituted libel. This case is authority that: where a person's picture is taken by a photographer, there is a breach of an implied contract or relationship of trust when the photographer makes additional pictures and uses them for commercial purposes.