What Now My Love (album)

What Now My Love is the sixth album by Herb Alpert & the Tijuana Brass, released in 1966. It remained at #1 on the Billboard Album chart for nine weeks, the longest of any album released by the group. The cover photo, an outtake from Alpert's 1964 South of the Border album, features model Sandra Moss (Mrs. Jerry Moss at the time) at the Patio del Moro apartment complex in West Hollywood.

Popularity and critical reception
For the week ending May 21, 1966, "What Now My Love," at No. 2, was one of five Tijuana Brass albums listed in the top 20 of Billboard Magazine’s chart of Top LP’s, a feat that has never been duplicated. The others were "Going Places" (4), "Whipped Cream and Other Delights" (8), "South of the Border" (17) and "The Lonely Bull" (20).

In his retrospective review for Allmusic, music critic Richard S. Ginell wrote "With this album, Herb Alpert and the Tijuana Brass settle into their hitmaking groove, the once strikingly eclectic elements of Dixieland, pop, rock, and mariachi becoming more smoothly integrated within Alpert's infectious "Ameriachi" blend."

Side 1

 * 1) "What Now My Love" (Gilbert Bécaud, Carl Sigman) - 2:18
 * 2) "Freckles" (Ervan Coleman) - 2:12
 * 3) "Memories of Madrid" (Sol Lake) - 2:23
 * 4) "It Was a Very Good Year" (Ervin Drake) - 3:37
 * 5) "So What's New?" (John Pisano) - 2:07
 * 6) "Plucky" (Herb Alpert, Pisano) - 2:21

Side 2

 * 1) "Magic Trumpet" (Bert Kaempfert) - 2:18
 * 2) "Cantina Blue" (Sol Lake) - 2:34
 * 3) "Brasilia" (Julius Wechter) - 2:30
 * 4) "If I Were a Rich Man" (Sheldon Harnick, Jerry Bock) - 2:33
 * 5) "Five Minutes More" (Jule Styne, Sammy Cahn) - 1:53
 * 6) "The Shadow of Your Smile" (Johnny Mandel, Paul Francis Webster) - 3:28