Whitney (typeface)

Whitney is a family of humanist sans-serif digital typefaces, designed by American type designer Tobias Frere-Jones. It was originally created for New York’s Whitney Museum as its institutional typeface. Two key requirements were flexibility for editorial requirements and a design consistency with the Whitney Museum's existing public signage.

Typographical context
Whitney was created in 2004 by the foundry of Hoefler & Frere-Jones. Whitney bridges the divide between editorial mainstays such as News Gothic (1908), which is an American gothic typeface, and signage application standards such as Frutiger (1975), which is a European humanist typeface. Moreover, “its compact forms and broad x-height use space efficiently, and its ample counters and open shapes make it clear under any circumstances.”

Variants

 * Whitney Light
 * Whitney Light Italic
 * Whitney Book
 * Whitney Book Italic
 * Whitney Medium
 * Whitney Medium Italic
 * Whitney Semibold
 * Whitney Semibold Italic
 * Whitney Bold
 * Whitney Bold Italic
 * Whitney Black
 * Whitney Black Italic

Use

 * Whitney Museum
 * Discord (until 2022)
 * The Walt Disney Company (until 2012)
 * SketchUp
 * Bridgewater Associates (one of the largest hedge funds in the world)
 * Kodak
 * Boston University
 * University of Texas Health Science Center at San Antonio
 * New Zealand Transport Agency Publications and advertising
 * NYU Langone Medical Center Stationery Guidelines
 * Canadian Partnership for Consumer Food Safety Education (CPCFSE) – Be Food Safe Campaign
 * American Nerd is a book by Benjamin Nugent whose book cover uses Whitney
 * Delta Air Lines (used in logo and all branding)
 * Sam's Club has used Whitney for advertising and promotions since their 2006 rebranding. In-store signage at Sam's Clubs that have been built or renovated since the rebranding are also typeset in Whitney.
 * The University of British Columbia
 * Endeavor
 * Mitt Romney used Whitney Semibold together with Mercury for his 2012 US Presidential election bid.
 * ColdwellBankerHomes.com - one of the largest real estate broker websites launched in 2015 uses Whitney font
 * Castleton University (used on its website for texts of articles)
 * St John Ambulance
 * Canadian Imperial Bank of Commerce uses Whitney since its rebranding in 2021.
 * Ascension (company)
 * iNaturalist (until 2024)