Why Don't You Play in Hell? (song)

"Why Don't You Play in Hell?" (地獄でなぜ悪い) is a song by Japanese singer-songwriter and musician Gen Hoshino from his fourth studio album, Yellow Dancer (2015). It was released through Speedstar Records on October 2, 2013, as the first single from the album. It is a rock and J-pop track with elements of jazz and blues, written and self-produced by Hoshino as the main theme to the Sion Sono film of the same name. Lyrically, it compares daily life to hell and sings that people must therefore take on their challenges.

The single was announced in July 2013, and released while Hoshino was on a hiatus due to a subarachnoid hemorrhage, discovered a week after he had finished writing the song's lyrics. Upon release, the single took number five on the Oricon and Billboard Japan weekly singles charts and ended at number 20 on Oricon's monthly ranking of October. "Why Don't You Play in Hell?" received positive reception from music critics, who praised its theme. The music video to the song, directed by Hoshino and animated by Naoyuki Asano, was released to video platforms in September and follows a hospitalized boy who fantasizes of fighting monsters as a muscular hero. It won Best Video from a Film at the 2014 Japanese MTV Awards.

Background
"Why Don't You Play in Hell?" is the main theme to the film of the same name, directed by Sion Sono. Sono approached Gen Hoshino, who was already working on the film as a cast member, to write its theme song. Hoshino's immediate idea was to recycle the "age-old" concept of creating a theme song bearing the same title as its accompanying work and wanted to "properly incorporate" the world of the film into the track. Musically, he wanted to "explore and build on [his] roots", such as on the soul and jazz music he had often listened to when younger. Hoshino wrote the lyrics to the song in June 2013, while hospitalized for temporary inspection of a subarachnoid hemorrhage he had suffered earlier in the year. A week after he had finished the lyrics, the inspection revealed a relapse in the hemorrhage, putting Hoshino into a hiatus.

Composition and lyrics
Musically, "Why Don't You Play in Hell?" is a Japanese rock and pop song that lasts for 3 minutes and 46 seconds. According to sheet music from Shinko Music, it is set in a tempo of 126 beats per minute and primarily composed in the key of E minor, with a switch to F minor in the outro. The song was written, arranged, and produced by Hoshino, who also provided vocals, marimba, tambourine, and clapping. Satoru Takeshima assisted in clapping and played tenor saxophone, Diachi Ito (co-member to Hoshino in the instrumental band Sakerock) played the song's drums, Ryosuke Nagaoka provided the song with guitar, and Suga Dairo played the piano. Four musicians, including Yu Sugino, collectively played violin, and two others provided performances on viola. The track also features Naofumi Takimoto on trombone, Taichiro Kawasaki on trumpet, and Wataru Iga of the band Benzo (band) on bass guitar.

A staff reviewer for CDJournal wrote that "Why Don't You Play in Hell?" mixes a feeling of "drifting" and "fluttering" with old-style blues, whereas the lyrics combine "Hoshino's personal experiences with fantasy". It is a jazzy track, led by a fast-paced beat alongside lively piano and horn sections, accompanied by Hoshino's upbeat vocals. Real Sound Akimasa Munekata noted a New Orleans-style throughout the song. Daisuke Koyanagi of Rockin'On Japan wrote that it is a tough song with a crazy beat for "surviving hell with laughs".

The lyrics of the song describe day-to-day life, filled with "unresistable difficulties", as hell. It asserts that people must therefore "boldly" take on challenges, according to an analysis by Tower Records Japan writer Hamaguchi. Elio Mitsushima, in an article for BadCats Weekly, wrote that the song's "mad" chorus (with lyrics such as "In my dreams, I am always running from pain / I remember only that girl's naked warmth") illustrates a truly insane world where life is constant hell but with occasional good happenings, rather than a life that is only occasionally hell. She continued that the implications of these lyrics "immediately" changed when considering Hoshino's hospitalization. Hoshino wrote about the song on his website (referring to his hiatus due to the hemorrhage): "This song, while the theme to the movie, is also my personal [theme song]. [...] I wrote it before anything happened, but its lyrics somehow expressed my current situation."

Promotion and release
The song was announced as a single in July 2013, along with a preview in a trailer for the Why Don't You Play in Hell? film. "Why Don't You Play in Hell?" was released by Victor Entertainment label Speedstar Records on October 2, 2013. It is Hoshino's sixth single overall, released while he was still on hiatus due to his hemorrhage. The single features the titular track and its karaoke (instrumental) version, included since Hoshino wanted listeners to hear the "interesting" recording. The cover art, created by Nanpei Kaneko, features an illustration of Hoshino in-costume as his film character. First editions included Tanoshī Jigoku da yori (楽しい地獄だより), a DVD video directed by Santa Yamagishi. The video compiles the music video for the song "Bakemono", live performances from the tours Hoshino Gen One-Man no Aki and Hoshino Gen no Shiwasu, and a behind-the-scenes documentary to the single's recording and music video.

Hoshino gave a debut performance of the song at the Nippon Budokan in February 2014, as part of his touring effort for the album Stranger (2013). It was the final song on the setlist, performed during an encore along with a cover of Akira Fuse's "Kimi wa Bara yori Utsukushī". Later in April 2014, Hoshino performed "Why Don't You Play in Hell?" as the second-to-last song on his Fukkatsu Live Tour after a cover of "Kimi wa Bara yori Utsukushī" as his alter ego character Akira Nise, celebrating his full recovery from the hemorrhage. "Why Don't You Play in Hell?" was included as the seventh track on Hoshino's fourth studio album, Yellow Dancer, released December 2, 2015. He embarked on the Yellow Voyage tour, performing "Why Don't You Play in Hell?" and other tracks from the album. In 2023, a hikigatari performance of the song from 2015 was featured in the concert film Gen Hoshino Concert Recollections 2015–2023; the performance was also uploaded to YouTube.

Music video
The song's music video was directed by Hoshino and animated by Naoyuki Asano, known for work on Doraemon: Nobita and the New Steel Troops—Winged Angels (2011) and Saint Young Men (2013). The video was released on September 20, 2013, to Victor Entertainment's YouTube channel and Hoshino's newly-created Niconico account. It follows a hospitalized middle school boy, who fantasizes of a world where he is a muscular action hero that fights monsters and is popular with women. The video is intersected with a trailer for Tanoshī Jigoku da yori, and ends with a real-life shot of a cameraman asking Hoshino – in a hospital bed recovering from his hemorrhage – if he is okay; in response, he lifts a trembling arm and gives a peace sign. The video won the award for Best Video from a Film at the 2014 MTV Video Music Awards Japan.

Reception
"Why Don't You Play in Hell?" was met with positive reception from music critics. Koyanagi of Rockin'On Japan praised Hoshino's songwriting for creating a track with cogency that could only be made from "complete understanding". Hagamuchi, in a short review for Tower Records Japan, recommended the song to people who presently face many troubles. Taking away from the song, he wrote: "It isn't just you; we are all living in the same hell." Mitsushima of BadCats Weekly selected "Why Don't You Play in Hell?" as the song that best showcases the personality and celebrity of Hoshino. Mitsushima wrote that, throughout its stupidity, the song meets the definition of entertainment by giving people courage, and praised Hoshino as an entertainer. CDJournal staff opined that the song's "heart-plucking" mix of "old blues" was its main appeal, and called its lyrics fun for blending reality with fantasy.

Commercially, "Why Don't You Play in Hell?" sold 25,355 copies in Japan within its first week of release, opening at a peak position of number five on Oricon's weekly Singles Chart. It was the 20th best-selling single for October 2013. In September, the single had debuted at number 49 on Billboard Japan Adult Contemporary Airplay chart and at number 73 on the Hot 100; upon its October release, the song rose to number three and five, respectively. In total, it charted for six weeks on the Hot 100 and seven weeks on the airplay chart. On Billboard Top Singles Sales Chart, it made five appearances and peaked at number three. The song continued to chart on Oricon's ranking, reaching 37,200 total sales, before making its final appearance within the top 200 in June 2014. "Why Don't You Play in Hell?" charted for 17 weeks total.

Track listing
All tracks are written by Gen Hoshino.


 * Regular edition
 * 1) "Why Don't You Play in Hell?" – 3:46
 * 2) "Why Don't You Play in Hell?" (Karaoke) – 3:39
 * Total length: 7:25


 * First edition (DVD – Tanoshī Jigoku da yori)
 * 1) "Bakemono" (Music Video)
 * 2) "Hoshino Gen One-Man no Aki: Zepp Tokyo-hen" (Live)
 * 3) "Hoshino Gen no Shiwasu" (Live)
 * 4) "Recording & Music Video Making, nado" (Documentary)

Personnel
Credits primarily adapted from Apple Music.

Performing musicians


 * Gen Hoshino – vocals, clapping, marimba, tambourine
 * Satoru Takeshima – tenor saxophone, clapping
 * Diachi Ito (of Sakerock) – drums
 * Mikiko Ise – violin
 * Mio Okamura – violin
 * Osamu Iyoku – violin
 * Yu Sugino – violin
 * Kaoru Hagiwara – viola
 * Mikiyo Kikuchi – viola
 * Ryosuke Nagaoka – guitar
 * Naofumi Takimoto – trombone
 * Taichiro Kawasaki – trumpet
 * Wataru Iga (of Benzo (band)) – bass guitar
 * Suga Dairo – piano

Technical and production


 * Gen Hoshino – songwriting, arrangement, producer, music video director
 * Takahiro Uchida – mastering engineer
 * Nanpei Kaneko – cover artwork
 * Naoyuki Asano – music video animation
 * Santa Yamagishi – director (Tanoshī Jigoku da yori)