Wikipedia:Articles for deletion/Airside (company)


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was no consensus. There seem to be a divided opinion as to whether a) the article is excessively promotional, and b) if so, could the problems be cleared up by normal editing. Ritchie333 (talk) (cont)  17:57, 23 July 2017 (UTC)

Airside (company)

 * – ( View AfD View log  Stats )

This is non- notable, promotional and covered by typical press. awards do not define encyclopedic notability.Falls under Wikipedia Signpost/2015-04-08/Op-ed. Light2021 (talk) 21:05, 6 July 2017 (UTC) Awards:
 * Keep nominated for a BAFTA. Too much Twinkling here. The Rambling Man (talk) 21:07, 6 July 2017 (UTC)
 * Sorry, I didn't get that quite right:

2 BAFTA nominations

1 Cannes Lion Grand Prix, 1 Gold

11 D&AD nominations/in book

7 CADS winner/nominations

7 Design Week winner/nominations including 1 Best In Show

2 Creative Review Best In Book

3 HOW Awards

Plus many others – full list is below:

2011 - One Dot Zero animation festival - short animation selected

2010 European Design Award - Music Packaging

2010 - HOW Logo Design Awards Winner Airplot

2010 - I.D. Magazine Annual Design Review Honorable Mention – Graphics Airplot

2009 - Media Guardian Innovation Awards – Digital Technology – Winner Fiat ecoDrive

2009 - Cannes Lions Grand Prix Cyber Lion – Fiat eco:Drive / AKQA

2009 - Interactive Media Awards Best in Class – Consumer Goods Vitsoe

2009 - Cannes Lions Gold Cyber Lion – Design Awards Nokia viNe

2009 - Creative Review The Annual – Best-in-Book Fiat eco:Drive / AKQA

2009 - Creative Review The Annual – Best in Book Nokia viNe / RGA

One Show Interactive : Best of Show, Fiat eco:Drive / AKQA 2009

Creativity - Best in Show AKQA / Fiat eco:Drive 2009

BAFTA nomination 2009 – Best film titles

Webby Awards – Best Website Nominee for Fan Site and for Music Site Pet Shop Boys 2007

Pixel Awards Winner – Best Website – Pet Shop Boys 2007

IMA Award – Outstanding Achievement Award Pet Shop Boys Website 2007

HOW Awards 2006 – Winner Best International Billboard campaign – Mastercard

HOW Awards 2006 – Winner Best packaging awards – Think Tank

Epica awards 2005 – Bronze finalist Coca Cola Love Posters

ALEX Awards USA 2005 – Winner Best CD Single – Lemon Jelly

ALEX Awards USA 2005 – Winner Best Vinyl Packaging Lemon Jelly

Design Week Awards 2007 - Shortlisted – Sony Bravia Idents for UEFA

Design Week Awards 2007 - Commended – Pet Shop Boys website

Design Week Awards 2006 - Best of Show – Orange Playlist Idents

Design Week Awards 2006 Winner – Best Moving Image

Design Week 2005 Winner - Best Poster ‘Surf Baby Sick’

Design Week 2002 Winner ‘Interactive Media – Promotional

Design Week 2002 Winner ‘Interactive Media – Information’

D&AD In Book – LemonJelly Record Cover 2006

D&AD In Book – Coca Cola ‘Love’ Posters 2006

D&AD In Book – D&AD Student Awards Annual 2005

D&AD 4 illustrations In Book – Surf / BBH 2005

D&AD In Book – Digital Crafts / Animation & Motion Graphics 2003

D&AD Silver Nomination - Integrated / Integrated Advertising & Design (Digital) 2006

D&AD Silver Nomination - Music Packaging 2003

D&AD Silver Nomination - Interactive Media 2002

British Animation Awards 2004 Finalist in 2 categories

BAFTA nomination 2002: Interactive

Soho Shorts Animation Shortlist

Resfest 2003 Animation Shortlist

‘Anifest’ 2003 Czech Animation festival – Best Music Promo

Best Newcomer, Muzik Awards, 2001 (Nomination – Lemon Jelly

CADS 2004 Winner –award for best music packaging Lemon Jelly

CADS 2003 Best Dance Video (Nomination - Lemon Jelly - Nice Weather For Ducks)

CADS 2003 Best single design (Nomination - Lemon Jelly - Nice Weather For Ducks)

CADS 2003 Best single design (Winner - Lemon Jelly – Spacewalk)

CADS 2003 Best Album design (Nomination – Lemon Jelly – Lost Horizons)

CADS 2003 Best Design Team (Nomination – Airside)

CADS 2002 Best Special Packaging (Nomination - Lemon Jelly _ Soft Rock

BT Innovation Award for Best Use of New Media 2001
 * you do not feel right so you will copy paste like this? Advocacy violation. non-encyclopedic in nature. this is not award list. Wikipedia is corrupted like anything, compromised and will be lost in sense with such articles forever. Light2021 (talk) 21:21, 6 July 2017 (UTC)
 * What? I don't follow you at all, perhaps we need to discuss your use of Twinkle going forward.  This demonstrates the notability of the company.  Nothing more to add.  The Rambling Man (talk) 21:24, 6 July 2017 (UTC)
 * Note: This debate has been included in the list of Companies-related deletion discussions. CAPTAIN RAJU (T) 02:57, 7 July 2017 (UTC)
 * Note: This debate has been included in the list of United Kingdom-related deletion discussions. CAPTAIN RAJU (T) 02:57, 7 July 2017 (UTC)


 * Keep Notability seems clear, article is well referenced. I too have concerns about nominator's use of speedy deletion, Twinkle and four word deletion/merger rationales. --Canley (talk) 05:40, 7 July 2017 (UTC)
 * Keep Easily enough sources to pass GNG. I suggest the nominator withdraws this.--Pawnkingthree (talk) 16:58, 7 July 2017 (UTC)
 * Delete  as promotional unless rewritten to include only awards, not nominations. (The first keep statement above is also for a "nominated" and indicates insufficient attention to standards. ) Nominations are not awards, except in a very few special cases. (and the D&AD In Book award are also only a preliminary round). Listing what they actually won, there is

2010 European Design Award - Music Packaging

2010 - HOW Logo Design Awards Winner Airplot

2009 - Media Guardian Innovation Awards – Digital Technology – Winner Fiat ecoDrive

2009 - Cannes Lions Grand Prix Cyber Lion – Fiat eco:Drive / AKQA

2009 - Interactive Media Awards Best in Class – Consumer Goods Vitsoe

2009 - Cannes Lions Gold Cyber Lion – Design Awards Nokia viNe

One Show Interactive : Best of Show, Fiat eco:Drive / AKQA 2009

Creativity - Best in Show AKQA / Fiat eco:Drive 2009

Pixel Awards Winner – Best Website – Pet Shop Boys 2007

IMA Award – Outstanding Achievement Award Pet Shop Boys Website 2007

HOW Awards 2006 – Winner Best International Billboard campaign – Mastercard

HOW Awards 2006 – Winner Best packaging awards – Think Tank

ALEX Awards USA 2005 – Winner Best CD Single – Lemon Jelly

ALEX Awards USA 2005 – Winner Best Vinyl Packaging Lemon Jelly

Design Week Awards 2006 - Best of Show – Orange Playlist Idents

Design Week Awards 2006 Winner – Best Moving Image

Design Week 2005 Winner - Best Poster ‘Surf Baby Sick’

Design Week 2002 Winner ‘Interactive Media – Promotional

Design Week 2002 Winner ‘Interactive Media – Information’

‘Anifest’ 2003 Czech Animation festival – Best Music Promo

CADS 2004 Winner –award for best music packaging Lemon Jelly

CADS 2003 Best single design (Winner - Lemon Jelly – Spacewalk)

This is still a substantial list, and I do not think all of them are notable awards Most awards in this industry are awarded to multiple people each year. Each individual listing here needs checking, to see which are truly the highest level award in the industry. In any case, the attempt to include them all in the article is characteristic of a promotional approach. DGG ( talk ) 22:52, 8 July 2017 (UTC)


 * Delete ignoring the long list of trade awards (which are WP:MILL here), there's no claim of notability. This is a 3-person design studio, with no particularly notable work referenced, that is now defunct.  Power~enwiki (talk) 01:35, 9 July 2017 (UTC)


 * Delete -- no notability established; coverage is routine, amounting to a directory listing of an entry. K.e.coffman (talk) 04:52, 9 July 2017 (UTC)

 Relisted to generate a more thorough discussion and clearer consensus.
 * Delete Fails WP:CORPDEPTH criteria. Many of the awards listed are ones that have been haphazardly listed on the article, and this does not confer notability. Other mentions of the subject are similarly minimal. SamHolt6 (talk) 20:24, 12 July 2017 (UTC)

Please add new comments below this notice. Thanks,  So Why  07:51, 14 July 2017 (UTC)

Keep per the significant coverage in multiple independent reliable sources.  The book notes: "Following early forays into psychology, graphic design, and programming, Nat Hunter became one of the first interaction designers in the mid-1990s, creating interfaces for spaceships in Hollywood movies and then founding Airside, one of London's most influential and idiosyncratic digital design agencies in 1998. During the 14 years she ran Airside, Hunter began to realize the power that design has to change the world and started to use this power for positive social and enviornmental change."  The book notes: "Airside Fred Deakin, Nat Hunter, and Alex Maclean launched Airside in 1999. Based in London and having grown to nine people, the agency produces illustration, websites, print, identities and, increasingly, motion graphics for a range of arts and media clients, including the White Cube and Serpentine Galleries in London. Photographer Nadav Kander. DJ Paul Oakenfold. Chanel. Carhartt and Fred Deakin's Electronica Group Lemon Jelly. Airside also produces merchandise which is sold online and is fast becoming collectable: Their most popular T-shirt to date features an image created to promote the Japanese film Battle Royale, released in 2001. The group hopes that the shop, which sells T-shirts, screenprints, knitted toys and models will one day become as important a part of their business as client work."  The book notes: "Natalie Hunter ... In 1999, with Alex Maclean and Fred Deakin, she started the highly regarded design company Airside, perhaps best known for its work for Lemon Jelly (of which Fred Deakin is a member). They have a diverse range of clients, including the BBC, Carhartt, Channel 4, Greenpeace, the Hayward Gallery, London Underground, Médecins du Monde, MTV Europe, The Royal College of Art, the Serpentine Gallery, VW Radio and White Cube Gallery."</li> <li> The book notes: "London-based design studio Airside cele­brates its tenth year of business this year by self-publishing Airside by Airside, a 296-page hardback tome choc full of images of the projects that have not only paid the bills at Airside HQ but have shaped the company. However, this is not your typical studio monograph. Dip into the text on any given page and it becomes clear that the intention is not just to show off the work created since the company’s inception in 1999, but also to use the book as a means to contextualise the work within the story of the company’s development. ... What Airside’s candid account of its first ten years really exposes is the learning curve it has encountered on the business side of things. Many regular cr readers will be familiar with Airside’s T-Shirt Club, the Airside Shop, and with work the company has created for brands such as Coca-Cola, Greenpeace, Panasonic, Orange and for Deakin’s own musical outfit, Lemon Jelly. But some may not know that a lack of business know-how nearly sunk Airside only a few years ago. In 2004, Deakin, Hunter and Maclean had to give their staff a month’s notice as the company’s figures just weren’t adding up."</li> <li> The article notes: "Airside is to close its doors in March 2012 after 14 years in business. The studio, which made its name originally for website design and animation, says the decision is a ‘voluntary’ one reached jointly by the founders Alex Maclean, Nat Hunter and Fred Deakin. ... Airside opened in 1998. ... During Airside’s 14 years it has won many awards, including a Cannes Grand Prix and two Best in Books in the CR Annual. It was one of the first significant digital studios to emerge following the dot com crash of the late 90s and quickly gained a reputation for creative excellence. The company currently has nine staff. Its Tokyo branch, Airside Nippon, “will continue to trade as normal,” the company says."</li> <li> The article notes: "Airside is set to close after 14 years in business, with founders Fred Deakin, Alex Maclean and Nat Hunter set to go their separate ways. The consultancy will close its doors for good next March. ... Airside Nippon, which operates as a separate business, is set to continue, under creative director Henki Leung."</li> <li> The article notes: "Human contact combined with technical skills is proving the perfect formula for a group of freelance workers in Islington. In North London, eight freelance workers are using the increasing affordability and accessibility of computer and communications technology to create a new form of working environment. Fed up with working on their own from home, the group - whose skills include designing websites, graphic design, digital media, Internet technical expertise and journalism - joined forces 18 months ago. They now rent a studio in Islington with the intention of combining the social benefits of a communal environment with the advantages of working for themselves. Alex Maclean, one of the founders of the Airside Studio, says he came up with the idea after tiring of the solitary nature of homeworking: 'I was socially isolated. I suffered from boredom and lack of social interaction, and not being able to separate work from home."</li> <li> The article notes: "[Fred Deakin] and his wife, Nat, began Airside as a sideline in 1998. It quickly developed into a fully fledged business with a client list that reads like Who's Hip. The company has won two Design Week magazine awards."</li> </ol>There is sufficient coverage in reliable sources to allow Airside to pass Notability, which requires "significant coverage in reliable sources that are independent of the subject". Cunard (talk) 05:17, 17 July 2017 (UTC) </ul>
 * Comment Cunard you seem to have searched Google Books for any mention of the company without checking whether the references meet the criteria for establishing notability and listed them above, including interviews with company officers, advertisements, interviews on a self-published book (yes really!) and routine company announcements such as the company closing down. This is not helpful and makes the AfD overly long. -- HighKing ++ 15:02, 18 July 2017 (UTC)
 * The books provide detailed coverage of the subject. There is enough non-interview coverage of the subject to establish notability. The sources provide deep coverage of the company's history, products, and services. Cunard (talk) 05:56, 19 July 2017 (UTC)
 * Except the facts and information are PRIMARY sources since they originate directly from the company. Fails GNG. -- HighKing ++ 11:53, 19 July 2017 (UTC)
 * Delete because of the clear promotionalism and I'll show several examples: yet this is supposed to be the same "one of London's most influential and idiosyncratic digital design agencies" so I question its independence; not only that, but the source is a business guidebook. Next one is the same, the agency produces illustration, websites, print, identities and, increasingly, motion graphics for a range of arts and media clients, including the White Cube and Serpentine Galleries in London. Photographer Nadav Kander. DJ Paul Oakenfold. Chanel. Carhartt and Fred Deakin's Electronica Group Lemon Jelly. Airside also produces merchandise which is sold online and is fast becoming collectable: Their most popular T-shirt to date features an image created to promote the Japanese film Battle Royale, released in 2001. The group hopes that the shop, which sells T-shirts, screenprints, knitted toys and models will one day become as important a part of their business as client work and the source is actually a business guidebook too. Also found was [founder] she started the highly regarded design company Airside. They have a diverse range of clients. in a near mirror-image of the last 2 sources. Following this promotionalism is . Sources #5, 6 and 8 are clear business announcements with it has won many awards, including a Cannes Grand Prix and two Best in Books in the CR Annual. It was one of the first significant digital studios to emerge following the dot com crash of the late 90s and quickly gained a reputation for creative excellence yet again with clear company ties. The last I noticed is eight freelance workers are using the increasing affordability and accessibility of computer and communications technology to create a new form of working environment. Fed up with working on their own from home, the group - whose skills include designing websites, graphic design, digital media, Internet technical expertise and journalism - joined forces 18 months ago. They now rent a studio in Islington with the intention of combining the social benefits of a communal environment with the advantages of working for themselves. Alex Maclean, one of the founders of the Airside Studio, says he..... There's promotionalism one after another and that's enough cause for questioning all of it and worse when Airside company account came in or someone, Colmlarkin, an obvious employee. This encyclopedia is obligated to utilize our policy WP:NPOV, but it can't be used to simultaneously defend advertising. Ⓩⓟⓟⓘⓧ Talk 20:28, 17 July 2017 (UTC)
 * If you don't like the tone, fix it, or tag it, it's no grounds for deletion. The Rambling Man (talk) 20:31, 17 July 2017 (UTC)
 * WP:Deletion policy says: "pages that do not meet the relevant criteria for content of the encyclopedia are identified and removed from Wikipedia" so, since the current article is promotional and the sources offered are promotional, the only obvious solution is to "remove from Wikipedia" to comply with our policy. — Preceding unsigned comment added by Zppix (talk • contribs) 20:36, 17 July 2017 (UTC)
 * One source says, "But some may not know that a lack of business know-how nearly sunk Airside only a few years ago. In 2004, Deakin, Hunter and Maclean had to give their staff a month’s notice as the company’s figures just weren’t adding up." This unflattering information about Airside's having to "give their staff a month’s notice" reflects poorly on the company and its management and would be excluded if the source were not independent. The source about "Airside by Airside" is a review of the company's book. This is a positive review Both positive reviews and negative reviews can be used to establish notability.  Cunard (talk) 05:56, 19 July 2017 (UTC)


 * Delete Fails WP:SPIP and references fail WP:CORPDEPTH and WP:ORGIND. -- HighKing ++ 15:02, 18 July 2017 (UTC)


 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.