Wikipedia:Articles for deletion/Apogee Electronics (2nd nomination)


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was keep. Spartaz Humbug! 07:58, 28 April 2020 (UTC)

Apogee Electronics
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Does not pass WP:NCORP. The only significant coverage found during a WP:BEFORE is the single Mix Online reference. Other references are either unreliable or mention the organization in passing without providing any detail. There must be multiple independent reliable secondary sources providing SIGCOV for an article to satisfy the guideline's criteria. S p e c t r u m  UV 2604:2000:8FC0:4:68BA:3B32:8613:8B6D (talk) 23:06, 20 April 2020 (UTC)


 * Comment Creating discussion page on behalf of IP nominator, who kindly provided a fully copypaste-able template at WT:AFD for me to paste above. I have no opinion of my own at this time. --Finngall talk  00:01, 21 April 2020 (UTC)
 * Note: This discussion has been included in the list of Companies-related deletion discussions. Shellwood (talk) 00:09, 21 April 2020 (UTC)
 * Note: This discussion has been included in the list of California-related deletion discussions. Shellwood (talk) 00:09, 21 April 2020 (UTC)


 * Delete Nothing seems compelling with the sourcing or company that passes notability standards. That they won the TEC Awards a bunch of times is mah and there's nothing else in the article except that they exist. The article has also been mainly edited COI editors and it continued after multiple accounts where blocked. The company should have gotten it after the first account was blocked and went through the proper process to edit the article. Even without that though, it still doesn't seem notable. --Adamant1 (talk) 06:16, 22 April 2020 (UTC)


 * Keep The awards and cited coverage in Mix are technically enough to demonstrate notability. Cutting-edge digital audio work in the late 1980s was well covered but is not readily available online. ~Kvng (talk) 03:56, 23 April 2020 (UTC)

Keep per the significant coverage in multiple independent reliable sources.    <li></li> <li></li> </ol>

<ol> <li> The article notes: "Over Three Decades of Sonic Innovation: Two years after celebratings its 30th anniversary, Santa Monica-based Apogee Electronics continues its trademark audio innovation. The company made its name designing filters that solved many of the initial problems associated with digital audio. Companies like Sony and Mitsubishi began using Apogee's conversation filters in their larger systems — which led to a substantial difference in sound quality. The result was a more accurate conversion of a musician's performance. Apogee became an innovator in making studio quality recording available to users at all levels, from multi-channel installation in a commercial facility to personal audio interface in a home environment. Today, its converters and audio interfaces are regarded as the reference standard in the industry, as evidenced by their use on recordings by Lady Gaga, The Rolling Stones, Taylor Swift, Jay-Z, The Chainsmokers, Foo Fighters, Beyonce, Alabama Shakes and Ryan Tedder. [quote from Apogee employee]."</li> <li> The article notes: "Pro audio has always had its share of boutique companies, many dealing with high-end analog products. In a world where technology is constantly changing, the survival of a small company specializing in digital products is unusual. However, Apogee Electronics is not your usual company. Apogee made its debut with the 944 filters The company began in 1985 with a conversation among three industry veterans: Bruce Jackson (now with Lake Technology), a top live sound engineer noted for his years of mixing Bruce Springsteen, Swiss digital designer Christof Heidelberger (now founder/CTO of BridgeCo) and Betty Bennett, then president of Soundcraft USA. ... With the idea of marketing replacement anti-aliasing filters designed and manufactured by Heidelberg, Jackson and Bennett, they founded Apogee Electronics in December of 1985. A year later, Apogee made its debut at the 1986 AES show in L.A. In a small, out-of-the-way booth, Jackson demonstrated the effect of Apogee’s 944 Series low-dispersion, linear phase active lowpass filters retrofitted into a few channels of a Sony PCM-3324 24-track digital machine. Using an oscilloscope, Jackson ran square waves into the deck. The waves that were routed through Apogee’s anti-aliasing filters looked like square waves; the waves coming from the 3324’s stock filters looked like watermelons. Clearly, something was very wrong with digital and very right with the 944s." The article includes quotes from people affiliated with Apogee Electronics.</li> <li> The article notes: "Those not well versed with the world of professional audio may not be familiar with the name Apogee. Founded in 1985, Apogee Electronics is highly regarded by audio professionals and recording musicians for its advanced, high-performance AD/DA converters and audio interfaces. Apogee’s award-winning audio interface, the Symphony, is widely considered to be a reference standard in major recording studios around the world."</li> <li> The article notes: "Apogee Electronics were founded in 1985, right at the dawn of the pro‑audio digital age, and initially made a name for themselves making replacement anti‑alias and reconstruction filter blocks for the leading digital recorders of the day. Back then, the delta‑sigma converters that are ubiquitous today weren't even on the drawing board, and making baseband analogue brick‑wall filters that didn't sound utterly horrendous was a serious challenge. However, the technology quickly moved on, and the demand for third‑party filters disappeared quickly, so Apogee moved into manufacturing complete digital audio converters and, later, master clocks. The company also came up with their unique UV22 dithering algorithm and helped lead the way into noise‑shaped word‑length reduction. I still own and use a PSX100 two‑channel converter, which I value as much for its clever signal routing and formatting capabilities as its converter quality, which is still quite respectable 12 years on. In more recent years, the Rosetta and X‑Series continued Apogee's reputation for high-quality converters, and the company have also moved progressively away from conventional stand‑alone converters and towards fully‑fledged computer interfaces. However, Apogee took the decision some years ago to restrict their development to only support Apple Mac systems (10.5.8 and above, in fact), much to the frustration of the PC fraternity, including me!"</li> <li> The article notes: "Apogee Electronics stellt seit 1985 professionelle Audio-Geräte her. Bekannt ist die US-amerikanische Firma vor allem für die Entwicklung von hochwertigen Audio-Interfaces und Wandlern. Die kalifornische Firma wurde 1985 von Betty Bennett, Bruce Jackson und Christof Heidelberger gegründet. Das erste Gerät war das Active Filter Model 944-G. Dieser Anti-Aliasing-Filter brachte die wärme in digitale Musik-Produktionen dieser Zeit. Für die Innovation bekam die Firma den TEC Award. 1991 wurde der AD-500 & DA-1000 veröffentlicht. Das war der erste Stand-Alone digatal Konverter überhaupt. Sechs Jahre später brachte Apogee den AD-8000 auf den Markt. Es war das erste Mehrkanal-Audio-Interface mit 24 Bit Auflösung. Im darauf folgenden Jahr entwickelte Apogee die AmBus HD Card, welche den AD-8000 direkt mit Pro Tools verbinden konnte. Im Jahre 2000 gab es dann ein weiteren TEC Award für den Trak 2. Dieses Gerät war der erste hochauflösende Konverter und Mikrofonverstärker für Pro Tools." From Google Translate: "Apogee Electronics has been manufacturing professional audio devices since 1985. The American company is best known for the development of high-quality audio interfaces and converters. The California company was founded in 1985 by Betty Bennett, Bruce Jackson and Christof Heidelberger. The first device was the Active Filter Model 944-G. This anti-aliasing filter brought the warmth to digital music productions of that time. The company received the TEC Award for the innovation. In 1991 the AD-500 & DA-1000 was released. It was the first standalone digatal converter ever. Six years later, Apogee launched the AD-8000. It was the first multi-channel audio interface with 24 bit resolution. The following year Apogee developed the AmBus HD Card, which was able to connect the AD-8000 directly to Pro Tools. In 2000 there was another TEC Award for the Trak 2. This device was the first high-resolution converter and microphone amplifier for Pro Tools." The article includes links to multiple reviews that Bonedo has done of Apogee products.</li> </ol>

There is sufficient coverage in reliable sources to allow Apogee Electronics to pass Notability, which requires "significant coverage in reliable sources that are independent of the subject". Cunard (talk) 10:54, 25 April 2020 (UTC)</li></ul>
 * Music Connection notes, "Companies like Sony and Mitsubishi began using Apogee's conversation filters in their larger systems — which led to a substantial difference in sound quality. ... Apogee became an innovator in making studio quality recording available to users at all levels, from multi-channel installation in a commercial facility to personal audio interface in a home environment. Today, its converters and audio interfaces are regarded as the reference standard in the industry, as evidenced by their use on recordings by Lady Gaga, The Rolling Stones, Taylor Swift, Jay-Z, The Chainsmokers, Foo Fighters, Beyonce, Alabama Shakes and Ryan Tedder." Sound on Sound notes, "Apogee Electronics were founded in 1985, right at the dawn of the pro‑audio digital age, and initially made a name for themselves making replacement anti‑alias and reconstruction filter blocks for the leading digital recorders of the day. ... In more recent years, the Rosetta and X‑Series continued Apogee's reputation for high-quality converters ..." TONEAudio notes, "Founded in 1985, Apogee Electronics is highly regarded by audio professionals and recording musicians for its advanced, high-performance AD/DA converters and audio interfaces. Apogee’s award-winning audio interface, the Symphony, is widely considered to be a reference standard in major recording studios around the world." Mix notes, "In a world where technology is constantly changing, the survival of a small company specializing in digital products is unusual. However, Apogee Electronics is not your usual company." Cunard (talk) 10:54, 25 April 2020 (UTC)


 * Keep Per the sources outlined by Cunard. Also, not that it goes towards showing notability much, but they do hold the naming rights of a Div I football stadium. Apogee Stadium. Sulfurboy (talk) 00:42, 27 April 2020 (UTC)
 * Different Apogee from what I can tell. Barkeep49 (talk) 01:45, 28 April 2020 (UTC)
 * Keep as per the substantial coverage in reliable sources identified in this discussion that show a pass of WP:GNG in my view, Atlantic306 (talk) 01:02, 28 April 2020 (UTC)


 * The above discussion is preserved as an archive of the debate. <b style="color:red">Please do not modify it.</b> Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.