Wikipedia:Articles for deletion/Big Idea (marketing)


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was   no consensus. NorthAmerica1000 01:02, 17 December 2014 (UTC)

Big Idea (marketing)

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No indication of the significance of this expression as a specific term of art. Prod removed without comment. —Swpbtalk 01:03, 25 November 2014 (UTC)
 * Note: This debate has been included in the list of Advertising-related deletion discussions. • Gene93k (talk) 01:56, 25 November 2014 (UTC)


 * Keep - pretty hard to argue against a cite from Ogilvy. Artw (talk) 21:57, 25 November 2014 (UTC)
 * Keep - well sourced, if stupid, idea. Bearian (talk) 17:12, 26 November 2014 (UTC)
 * Could we dig a little deeper with this one? I can AGF that those sources are valid, at least for now, but they're being used to substantiate a claim that those authors used the phrase "big idea". Maybe that shows that it's in use, but I wouldn't call that sourcing for the GNG, no? . Also, I think List of marketing terms would be a better location for this content if it were more of a glossary. czar ⨹   00:11, 2 December 2014 (UTC)
 * It's very much a term of art rather than a random phrase. - possibly the article should make that clearer? Anyway, that would be content improvement rather than deletion. Artw (talk) 00:17, 2 December 2014 (UTC)
 * I think we're in agreement that it shouldn't be deleted, but I don't see where the sourcing is to write an article about "big idea" as a topic. It makes more sense as a sentence in some glossary or list unless you can find in-depth discussions of the "big idea" idea. The blogs you linked would not be considered reliable sources for this purpose czar ⨹   02:22, 2 December 2014 (UTC)

 Relisted to generate a more thorough discussion so a clearer consensus may be reached.

Please add new comments below this notice. Thanks,  Wifione  Message 09:13, 2 December 2014 (UTC)  Relisted to generate a more thorough discussion so a clearer consensus may be reached.

Please add new comments below this notice. Thanks, —Tom Morris (talk) 09:36, 9 December 2014 (UTC)
 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.