Wikipedia:Articles for deletion/Brand Keys


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was   keep, per the slew of sources provided and lack of any cogent "delete" votes. (non-admin closure) Yunshui 雲&zwj;水 08:33, 6 June 2012 (UTC)

Brand Keys

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Promotional article for a "brand awareness" company that is not sufficiently notable to merit its own encyclopaedia article. There are many companies doing this sort of thing. The principals have each won one minor award, that's all, and anyway notability is not inherited. Fails WP:SPAM, WP:ORG andy (talk) 15:05, 17 May 2012 (UTC)
 * Note: This debate has been included in the list of Business-related deletion discussions. &#9733;&#9734;  DUCK IS JAMMMY &#9734;&#9733; 16:03, 17 May 2012 (UTC)


 * Delete per nom.  S ven M anguard   Wha?  16:05, 17 May 2012 (UTC)
 * Comment - See WP:POLL, Polling is not a substitute for discussion. Northamerica1000(talk) 05:31, 18 May 2012 (UTC)

WP:CREATIVE — Preceding unsigned comment added by 96.224.37.170 (talk) 18:02, 17 May 2012 (UTC) WP:NOTABILITY 96.224.37.170 (talk) 18:51, 17 May 2012 (UTC)

I have added valid references to prove that this company is sufficiently notable for an encyclopedia article, including The New York Times, CNN , and Bloomberg. Company has received significant coverage from reliable sources that are independent of the subject, widely cited by peers, known globally, and known for originating a significant new concept and technique recognized by Advertising Research Foundation. The company has 98,500,000 results on google. Keep WP:CREATIVE, WP:GNG.

Brand Keys is not a "brand awareness company." Brand Keys specializes in brand loyalty and engagement metrics. Therefore, it is not a promotional article for "brand awareness."

Happy to make other changes necessary to comply with Terms of Use and Policies.


 * Keep
 * 96.224.37.170 (talk) 18:51, 17 May 2012 (UTC) — 96.224.37.170 (talk • contribs) has made few or no other edits outside this topic. — (Preceding unsigned comment added by Andyjsmith (talk • contribs) 20:24, 17 May 2012 (UTC))


 * Keep - The company is not a "brand awareness" company as stated in the nomination. Rather, Brand Keys is a New York company that specializes in tracking customer loyalty and in survey conduction and analysis of consumer trends. The Brand Keys Customer Loyalty Engagement Index has been established as a reputable recognition that the company bestows to various companies and organizations. The topic passes WP:GNG. Keep per:
 * - Significant coverage about the company and its activities and methods
 * - Information about the company's Loyalty Leaders List
 * - Article about the company's Loyalty Index, which includes analysis of the company's methods and methodologies
 * - Information about one of Brand Keys studies
 * - More info. about Brand Keys Brand Keys' Customer Loyalty Engagement Index and market research
 * - Yet more info. about Brand Keys Customer Loyalty Engagement Index, including analysis of the index itself
 * - Article about Brand Keys Customer Loyalty Engagement Index
 * - Short article that includes analysis of Brand Keys' Customer Loyalty Awards
 * - Article about a Brand Keys study
 * - Article about Brand Keys' Fashion Index
 * - USA Today article titled "Shifting trends in brand loyalty" including analysis from Brand Keys and its founder
 * - Seattle PI article about some work Brand Keys has done
 * - CNN Interview with Robert K. Passikoff, Ph.D., Founder and President
 * — Northamerica1000(talk) 05:28, 18 May 2012 (UTC)


 * Relisted to generate a more thorough discussion so a clearer consensus may be reached.


 * Please add new comments below this notice. Thanks, -Scottywong | talk _ 23:25, 30 May 2012 (UTC)




 * Keep ‣ Obviously notable: hundreds - possibly more than a thousand - sources in multiple languages stretching back more than a decade are evident in a Google Books search and I haven't even tried other specialized search engines. -- ▸∮ truthious ᛔ andersnatch ◂ 23:39, 30 May 2012 (UTC)
 * Keep Per the fact that the nom failed to mention the 98,500,000 sources.  Ok, make that the 608 google hits I found when I searched with .  The 608th and final source is The Himalayan Times, which has non-trivial information about "Brand Keys", and from which I also learned that the high and low temperatures on June 1, 2012, in Kathmandu, Nepal were [33.2°C] and [19.6°C].
 * The Himalayan Times.
 * Unscintillating (talk) 03:35, 1 June 2012 (UTC)
 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.