Wikipedia:Articles for deletion/Brand Velocity


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was   delete. Qwyrxian (talk) 03:54, 11 January 2012 (UTC)

Brand Velocity

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A advert for Brand Velocity made with original research combined with false and misleading references. Article was created by people (with SPAs) from Brand Velocity as one of multiple spammy articles around their company. Article contains many references but many are primary sources, articles written by the CEO Bergstrand (eg 7, 8, 15, 16, 17 and probably 18). Others do not verify the statement they follow (eg 2 (2nd time), 9, 11, 13, 15, 16, 17 and probably 18). A blatant example of the misrepresentation is the claim that a book they published was reviewed in CIO magazine is supported by two articles by the author of the book, Bergstrand, that are not reviews of the book and merely mention in the byline of one that Bergstrand wrote the book. The third reference that supports the claim is to a CIO magazine "What We're Reading," article, other "What We're Reading," articles found on the magazines websit do not contain reviews of the books they mention. Article lacks independent coverage of Brand Velocity and due to this and the spammy and misleading nature of the article it should be deleted. (see also Articles for deletion/Reinvent Your Enterprise (2nd nomination) Articles for deletion/Jack Bergstrand Articles for deletion/Knowledge work productivity Articles for deletion/Strategic Profiling). duffbeerforme (talk) 07:01, 23 December 2011 (UTC)
 * Note: This debate has been included in the list of Business-related deletion discussions.  • Gene93k (talk) 01:57, 24 December 2011 (UTC)


 * Delete, essentially per nomination. I did find one interview with the founder in a teliable source, but I am less sure that this tells us about anything that's had a significant effect on history, technology, or culture; the source is from the Drucker Institute, relating to the management theories of Peter F. Drucker.  This business has some kind of relation with Drucker's institute, and so the source is at minimum a very friendly one. Prior versions of this were even more deceptive and nonsensical than the current text. I took an axe to it; that version qualified for speedy deletion IMO.  We just can't reward this kind of editing. - Smerdis of Tlön - killing the human spirit since 2003! 06:20, 24 December 2011 (UTC)
 * Relisted to generate a more thorough discussion so a clearer consensus may be reached.


 * Please add new comments below this notice. Thanks, BusterD (talk) 20:21, 31 December 2011 (UTC)


 * Delete Pretty much every reference is self-referential, including all the references to CIO Magazine which are actually to articles written by the company's CEO. I found just one apparently independent reference at Business Week, but the author of that article discloses his bias (the author is the CEO of the Drucker Institute, which receives funding from Brand Velocity). All in all this sounds like a cozy little walled garden of mutual promotion; nothing notable here. --MelanieN (talk) 01:37, 9 January 2012 (UTC)
 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.