Wikipedia:Articles for deletion/BrightHR


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was delete.  Sandstein  17:01, 28 November 2015 (UTC)

BrightHR

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Fails WP:ORG, as there is insufficient non-trivial coverage in indepedendent sources. I have already PRODed it, so there have been efforts to expand the article and provide references. I would suggest redirecting it to Peninsula Business Services, to which it is linked Edwardx (talk) 11:27, 30 October 2015 (UTC)
 * Note: This debate has been included in the list of Software-related deletion discussions.  Human 3015   TALK    14:15, 30 October 2015 (UTC)
 * Note: This debate has been included in the list of Companies-related deletion discussions.  Human 3015   TALK    14:16, 30 October 2015 (UTC)
 * Note: This debate has been included in the list of Organizations-related deletion discussions.  Human 3015   TALK    14:16, 30 October 2015 (UTC)
 * Note: This debate has been included in the list of England-related deletion discussions.  Human 3015   TALK    14:16, 30 October 2015 (UTC)

I created this Wikipedia page and have continued to work on it to add credibility and make it more noteworthy. Thank you for recognising the work that has so far been put in to make this article more noteworthy, I can assure you that I will continue to work on the page to make it as relevant and reliable as possible.

Thank you for giving me the opportunity to discuss the proposed deletion and I'm confident I can help clear up any confusion.

I believe the reasons being given for proposed deletion are based on there being limited non-trivial coverage, no independent coverage and content forking. I'll address them below:

Ther is link, however BrightHR is not part of Peninsula Business Services. BrightHR is a separate company, co-founded by the former Managing Director and Head of Marketing of accountancy firm Sage. The company is backed by Peter Done who is the main investor. Peter Done is the owner and managing director of Peninsula Business Services. During its founding period, BrightHR been fortunate to be able to rely on Peninsula Business Services for various resources. BrightHR is based in The Peninsula Building in Manchester. Peninsula Business Services operates from the first 6 floors of the building, whereas BrightHR is based on floor 9. The Peninsula is a commercial office skyscraper with a number of businesses occupying it, these include BrightHR, Laterooms as well as being the home of the British Transport Police in Manchester. As BrightHR develops it will become clearer that the two businesses are separate. Done is an investor in and owner of a number of businesses outside Peninsula Business Services many of which have their own Wikipedia entry, BetFred being just one example. I understand the original redirect was put in place to Peninsula Business Services, however I hope this demonstrates why this redirect was inappropriate.

In terms of notability and the quality of the sources go, BrightHR has been featured in a number of news sites and publications following the release of the academic research the company commissioned which was lead by the UK's leading behaviuoral psychologist Manchester University's Professor Sir Cary Cooper. This has seen Professor Sir Cary Cooper, BrightHR and the results of this report featured in a wide range of publications including The Daily Mail, The Sun, The Scotsman and has seen the story being featured on around 50 different radio stations across the UK. This academic research should be seen as non-trivial and the publications which have covered it are independent. This volume of coverage in itself adds a level of notability and credibility to the company.

In addition to the two founders being interviewed for the BDaily article referenced in this article, the company's Co-Founder & Chief Marketing Officer has been featured in Marketing Week, which is the UK's leading marketing publication and he is to present at the UK's most prestigious marketing conference The Festival of Marketing. This should give some indication for the level of esteem in which BrightHR's marketing and PR activities are held with the marketing community and how they have made the company, its output and its professionals relevant to a broader audience. Again this is independent coverage and non-trivial coverage.

This is only the beginning of this article. I have every intention of creating a really relevant and and useful resource. I will continue to add independent references and include non-trivial content.

I've not created loads of business pages, however I have created some that have taken on a life of their own (which is how I believe it should be) and I'd like to think that if it's allowed to develop this article will go on to become one of those articles.

Thank you for your consideration and i hope you will agree to let me continue to develop this article. — Preceding unsigned comment added by Cosmicsqueaker (talk • contribs) 10:57, 31 October 2015 (UTC)  Relisted to generate a more thorough discussion and clearer consensus.
 * Delete for now and draft and userfy if needed as News and browser found some links but nothing convincingly better. SwisterTwister   talk  07:57, 1 November 2015 (UTC)

Please add new comments below this notice. Thanks, North America1000 11:25, 6 November 2015 (UTC)  Relisted to generate a more thorough discussion and clearer consensus.
 * Comment I would probably verge on keep than delete as there are signs of notability. If no other option then as nominator says should be redirected. Blethering  Scot  18:49, 7 November 2015 (UTC)

Please add new comments below this notice. Thanks, Spirit of Eagle (talk) 04:28, 14 November 2015 (UTC)
 * Delete. The best ref is indeed the Marketing Week articles: unfortunately, it is about neither the company nor the founder; it gives him a paragraph to discusses his company as one example one of about a dozen companies included, giving it less space than most of the others. I do not consider it significant coverage.  As for the other articles, most of them show that we need an article on Sir Cary Cooper. The firm merely funded the work; Sir Cooper did it. Other refs contain links to the sort of incidental mentions that do not show notability, such as their cofounder sharing a platform with a more notable person. I have learned in article about companies to actually read the references, not judge them by their titles or what people may say here in supporting them. Seeing referencing of this sort, I would delete for promotionalism, not move to draft space, and not make a redirect. DGG ( talk ) 00:23, 16 November 2015 (UTC)

Keep per the significant coverage in reliable sources.  The article notes: "Manchester people management software company, BrightHR, is ‘set to revolutionise the industry’ with the launch of a new cloud based HR software specifically for SMEs. It is being headed by the former MD of Sage Accountants’ Division, Paul Tooth and its ex-head of marketing Paul Harris with support from Peninsula’s Peter Done. The people management software, which was launched at the CIPD conference in Manchester this week, has been developed to help SMEs ‘effortlessly’ implement HR admin processes, and get specialist knowledge on topics ranging from employment law to happiness. With a multi-million pound investment, BrightHR offers a cloud based HR solution for SMEs says Tooth."  The article notes: "Bright HR, the newly-launched cloud-based HR software, is showcasing its recent rebrand with a stand-out taxi advertising campaign in Manchester, allowing attendees at this week’s CIPD Annual Conference and Exhibition to travel in style. Co-ordinated by Media Agency Group as part of its continued work with Bright HR, a full wrap taxi campaign will see the brand make a 'strong impact' in the city. Those visiting the event will be able to travel by taxi from Bright HR’s Manchester office in Victoria Place to the event at Manchester Central."  The article notes: "For small businesses, meanwhile, starting out with a strong creative culture is vital for future growth. Bright HR, a provider of HR management software, has placed great importance on its recruitment processes and internal management structure as it seeks to become a dominant player in its B2B market. This translates to the layout of the company’s Manchester office, which is primarily open-plan with a large artificial garden in the centre of the room. Bright HR’s 70-strong staff are encouraged to sit and share ideas across different departments. The office also incorporates a range of games including an Xbox console, spacehoppers and Nerf guns to make the working environment more enjoyable. Paul Harris, CMO at Bright HR, says that talented, creative developers are in short supply in the technology sector, meaning that companies need to create an internal culture that stands out in order to attract them. Given its ambition to become a disruptive force in the HR software market, the company wants its staff to think for themselves and take risks." <li> The article notes: "Online staff management platform BrightHR has appointed Manchester’s Media Agency Group as its sole media partner as the company prepares to rebrand from OnlineHR from November onwards. The Media Agency Group has been tasked with increasing brand awareness, generating revenue and raising the profile of the company as it rebrands as BrightHR, which will see MAG assume the responsibility of all media planning and buying for BrightHR, in order to target its ideal audience, which is comprised of members of the HR professionals, referral partners, small business owners and employees. Bright HR is a cloud-based Human Resources service that provides small to medium sized businesses with an easy way to manage their day-to-day HR needs. It takes the hassle out of managing absenteeism, giving the busy HR professional or business owner the chance to concentrate on other aspects of management, like employee engagement and growing their business in the most effective way possible."</li> <li> The article notes: "Salford-based Media Agency Group has been appointed by BrightHR, and will be responsible for all advertising spend for the soon-to-be rebranded business. Bright HR is a cloud-based Human Resources service that assists small to medium sized businesses to manage their day-to-day HR needs. The firm has its headquarters in Manchester. Specialising in managing absenteeism, BrightHR works with in-house HR professionals and business owners, freeing them to concentrate on other aspects of management. The business is currently known as HR Online. Media Agency Group has been commissioned to increase brand awareness, generate revenue and raise the profile of the company as it rebrands as BrightHR."</li> <li> The article notes: "HR Online, which will re-emerge following a rebrand as BrightHR, has appointed DoodleDo Motion as its video agency, following a competitive pitch. ... BrightHR was formed by former Sage duo, Paul Tooth and Paul Harris. It’s part of the Manchester-based Peninsula Group."</li> </ol>There is sufficient coverage in reliable sources to allow BrightHR to pass Notability, which requires "significant coverage in reliable sources that are independent of the subject". Cunard (talk) 19:58, 22 November 2015 (UTC) </li></ul>
 * I would rather term these as minor notices and press releases. Look at their wording: they repeat the company's own description of themselves in the same words.  DGG ( talk ) 20:05, 22 November 2015 (UTC)
 * Notability (organizations and companies) says: "Deep coverage provides an organization with a level of attention that extends well beyond routine announcements and makes it possible to write more than a very brief, incomplete stub about an organization." The articles provide "deep coverage" of the subject. Cunard (talk) 20:52, 22 November 2015 (UTC)


 * Delete - I don't consider a profile in a local newspaper as considerable and notable coverage, it's pushed by their PR team and likely to get some column inches in the niche paper because it's a local interest piece. The entire article is a giant advert for a non-notable company that has done nothing of any significance. The page is just a PR dump of anything that can paint the company in a positive light, every mention in press and every time the co-founder shared a stage with someone half-famous at festivals of marketings - once you take the fluff and non-encyclopaedic content, and address the COI and neutrality issues, nothing will remain of the article anyway. Rayman60 (talk) 14:00, 26 November 2015 (UTC)
 * BrightHR used to be called HR Online according to the Prolific North source I quoted above. Here are some non-local sources about the subject when it was called HR Online.<ol><li> Silicon.de is a news site founded by Rob Lewis in 1998. </li><li></li><li></li></ol> Cunard (talk) 19:14, 26 November 2015 (UTC)


 * Delete some coverage clearly exists, but it is not substantive enough to let this company clear GNG. Vanamonde93 (talk) 05:24, 28 November 2015 (UTC)
 * "Significant coverage" is defined at Notability as: "address[ing] the topic directly and in detail, so that no original research is needed to extract the content. Significant coverage is more than a trivial mention, but it need not be the main topic of the source material." How do the sources not provide substantial coverage of the subject when they "addres[s] the topic directly and in detail"? Cunard (talk) 05:46, 28 November 2015 (UTC)


 * , you commented above before the relist. What are your thoughts about the references? Cunard (talk) 05:46, 28 November 2015 (UTC)


 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.