Wikipedia:Articles for deletion/Buttermilk Crispy Tenders


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was keep. the detailed "keep" arguments have remained unrebutted.  Sandstein  13:28, 17 December 2018 (UTC)

Buttermilk Crispy Tenders

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Notability concerns. An attempt to redirect to List of McDonald's products was reverted. power~enwiki ( π, ν ) 02:50, 10 December 2018 (UTC)
 * Redirect to List of McDonald's products They're chicken tenders sold at McDonald's and certainly not a special product. You know an article is struggling for expansion when half of it is an ingredient list.  Nate  • ( chatter ) 06:28, 10 December 2018 (UTC)
 * A product does not have to be "special" to be notable though. Rather, notability is typically based upon the level of coverage a topic has received in reliable sources. North America1000 10:35, 16 December 2018 (UTC)
 * Note: This discussion has been included in the list of Food and drink-related deletion discussions. North America1000 07:31, 10 December 2018 (UTC)
 * Note: This discussion has been included in the list of Companies-related deletion discussions. North America1000 07:31, 10 December 2018 (UTC)


 * Redirect to List of McDonald's products Not very notable --Atomicdragon136 (talk) 01:09, 11 December 2018 (UTC)

Keep this is a notable product from a major corporation and has received significant coverage in reliable sources.  The article notes: McDonald’s has officially brought back Buttermilk Crispy Tenders, and fans are rejoicing the return of the batter laden chicken.

On Dec. 28, the fast food giant tweeted the good news, along with a video of some approving grandmothers dabbing and boogieing with the meat strips. While chicken nuggets are a staple of McDonald’s fare, the Illinois headquartered chain has evidently been experimenting with the ideal position for tenders on their menu. According to The Daily Meal, the chain discontinued Chicken Selects in 2013, only to reintroduce them as Buttermilk Crispy Tenders in November 2017. Consumers embraced with such ferocity that supply soon ran out, and on the brink of a new year, the strips are apparently back.   The article notes: When I flipped open the lunchbox-like container for McDonald’s Buttermilk Crispy Tenders, I didn’t know what to expect, but it wasn’t this: a drool response.

I couldn’t have cared less about the kids as I gazed upon these tenders, all golden and slammable. The chicken strips looked like they were actually sliced from an animal. The coated breast meat came in different shapes and sizes, some long and comet-like, others wide like a ping-pong paddle. They didn’t have the unnatural uniformity of nuggets, the snack that, until recently, was a crime against chicken.

Some background: After a two-year hiatus, McDonald’s has reintroduced chicken strips to menus nationwide under the animal-free name of Buttermilk Crispy Tenders, which is an improvement, I guess, over the old moniker. Chicken Select Tenders, after all, sounded like another case of anthropomorphic cannibalism.   The article notes: When McDonald's ditched Chicken Selects in 2015, many mourned the loss of the dish. For the past two years, customers at the fast-food chain haven't had anything but the McNugget for their chicken-dipping purposes. That just changed. McDonald's recently launched the Buttermilk Crispy Tenders — a new take on the chicken tender.

At a chain with such an iconic chicken dipper already, the tenders have a tall order to live up to. We decided to try the Buttermilk Crispy Tenders ourselves in an effort to see how the new menu item stacks up against the ghosts of chicken tenders past.   The article notes: One notable driver behind that scorecard? Demand in the United States, its largest market. Domestic comparable sales increased 4.5% in the fourth quarter, thanks to the McPick 2 for $5 promotions of core-menu items, demand for the new Buttermilk Crispy Tenders as well as rising delivery orders.

In contrast, sales have been flat for the rest of the U.S. quick-service sandwich industry, CFO Kevin Ozan said on a conference call Tuesday.   The article notes: When it comes to chicken, McDonald's may best be known for its McNuggets ... but now there's a new tender in town.

McDonald’s has just unleashed Buttermilk Crispy Tenders — its newest take on the finger food classic — which are chicken tenders are made with 100 percent white meat chicken that's been battered, lightly seasoned and breaded. They're also free of artificial flavors, colors and preservatives.

The tenders are served alongside any of McDonald's nine signature sauces, which include Creamy Ranch, Honey, Honey Mustard, Hot Mustard, Spicy Buffalo, Sriracha Mac Sauce, Sweet ‘n Sour, Tangy Barbeque, plus a brand new "Signature Sauce" — a creamy, sweet and tangy sauce that McDonald's says is inspired by its ever-popular Big Mac Special Sauce (so basically a souped-up version of Thousand Island dressing?).  <li> The article notes: McDonald's is rolling out the new value menu on January 4.

The $1 items include menu offerings such as the Sausage Burrito, McChicken, and Cheeseburger. Items including the 2-piece Buttermilk Crispy Tenders, Bacon McDouble, and McCafé beverages will be sold for $2, and Happy Meals and Triple Cheeseburgers will cost $3. </li> </ol>There is sufficient coverage in reliable sources to allow Buttermilk Crispy Tenders to pass Notability, which requires "significant coverage in reliable sources that are independent of the subject". Given the significant coverage a standalone article passes our GN guidelines and therefore should be split. We also have a precedence of retaining articles on notable McDonald's products. Buttermilk Crispy Tenders has a long and extensive history with McDonalds and based on sources is no less notable than the McChicken or McNuggets. Buttermilk Crispy Tenders is offered at every McDonald's location across the global. Therefore this is a major international product with an extensive history. I have provided a level of sourcing which passes GNG. <b style="color: DarkSlateGray;">Valoem</b> <b style="color: blue;">talk</b> <b style="color: Green;">contrib</b> 07:26, 12 December 2018 (UTC) </li></ul>


 * Keep – Meets WP:GNG as per source searches and a review of available sources. Google News provides several pages of news results, with several articles providing significant coverage. North America1000 12:28, 14 December 2018 (UTC)

<ul><li>Keep per the significant coverage in multiple independent reliable sources.<ol> <li>The significant coverage in reliable sources provided by .</li> <li> The article notes: "Sometimes, though, people make what look like prospective ads. In one video, a twentysomething guy goes to the counter at McDonald's, grabs his bag of food, sits down and zealously eats some fries. The latter action prompts a Ronald stand-in to shake his head ruefully. 'Ronald says, 'Chew with your mouth closed, jerk,'' reads a caption at the end of the 30-second video. In another video, two teen boys face off over a Chicken Selects until one beats the other with a baseball bat. 'We wanted to mimic the commercials that were out when chicken selects were popular,' wrote 'Mark,' the creator of the clip, in an e-mail. ... Fast forward to 2004 and McD's TV spot for its Chicken Selects. An unshaven guy with spiky hair and a prominent wallet-chain dangling from his pocket is at an office copy machine soliloquizing about his Chicken Selects. 'This is the 'Don't touch my chicken' zone,' he all but yells to his coworkers, who seem to regard him as a crank and don't laugh at anything he says, but instead regard him warily. He goes on, talking as if he was Al Pacino in Dog Day Afternoon and the Chicken Selects are his hostages."</li> <li> The article notes: "McDonald's today announced the introduction of 'Chicken Selects,' a crispy new menu item that recently debuted in nearly 600 New York tri-state area McDonald's restaurants. Chicken Selects are boneless, all-white chicken tenderloin strips, cooked in special spices and seasoning. McDonald's will offer them in a la carte packages of four, seven and 14 pieces, and as a 4-piece and 7-piece Extra Value Meals. Customers can also order the product as a 3-piece Happy Meal. Chicken Selects joins McDonald's family of chicken items that includes the popular Chicken McNuggets, introduced in 1982, and the Crispy Chicken and Grilled Chicken Deluxe sandwiches, which debuted last year."</li> <li> The article notes: "Looking for a hit to reverse five quarters of earnings declines, McDonald's has accelerated plans for New Tastes Menu item tryouts as it readies a steady stream of differentiated products. Products in the McPipeline for limited-time offers this year include a fried chicken sandwich of tenderloin strips under the Chicken Selects name, a new grilled chicken sandwich, a brownie, a pork tenderloin sandwich and a Philly cheese steak sandwich. ... The Chicken Selects sandwich will bow March 29 on the New Tastes Menu, replacing the Chicken Breast Parmesan sandwich. The Selects name has previously been used to test adult-leaning chicken entries from sandwiches to McNuggets."</li> <li> The article notes: "McDonald’s Corp. added chicken strips to the menu at its U.S. restaurants starting Tuesday, hoping to carve out a bigger piece of a growing chicken market. The fast-food company said its new Chicken Selects are made with all white meat from chicken breasts, similar to the “chicken fingers” sold at other restaurants. ... The company said 85 percent of its more than 13,600 U.S. restaurants were selling the new item Tuesday, with the rest to have it within a week. Chicken Selects were test-marketed earlier in Columbus, Ohio; Charlotte, N.C.; Denver; Nashville, Tenn., and New York City. McDonald’s will launch a four-week advertising blitz for the Chicken Selects featuring U.S. Olympians such as Serena Williams and Mia Hamm on Aug. 10, just before the start of the Summer Olympics. The tagline: “Prepare to Defend Your Chicken.”"</li> <li> The article notes: "I also compared a couple of McDonald's other relatively low-cal offerings: the old favorite Chicken McNuggets and the newer Chicken Selects Premium Breast Strips. The McNuggets were how I remembered them: dry and crunchy on the outside and moist and spongy on the inside. The Chicken Selects strips are whole pieces of fried chicken breast with a peppery breading. They're tastier than the McNuggets, but higher in fat and calories. A box of six McNuggets has 170 calories and 10 grams of fat, while three Chicken Selects pieces have 380 calories and 20 grams of fat."</li> <li> The article notes: "McDonald's strutted its feathers Tuesday by launching all-white-meat Chicken Selects strips, which, at $2.89 for three, cost about $1 more than a Quarter Pounder. ... Olympians Serena Williams and Mia Hamm will star in ads starting Aug. 10 to promote Chicken Selects and its three dipping sauces."</li> <li> The article notes: "McDonald's, the kingpin of all things beef, today announces plans to hand out millions of free samples from what has quickly evolved into its fastest-growing food line: chicken. The giveaway: Chicken Selects, its profitable chicken strips that fetch about $4.39 for a five-piece order. McDonald's expects to hand out more than 4 million Thursday through Sunday (11 a.m. to 2 p.m. ). ... McDonald's is counting on its Chicken Selects to lure more chicken lovers. Since they were introduced in August 2004, Selects have been a huge success and helped increase the company's same-store sales by double digits. With the giveaway, McDonald's hopes to garner buzz and customer tryouts. ... Industry analysts are impressed by the audacity of the promotion. 'It will help McDonald's capture traffic from competitors,' says Christopher Muller, director of the Center for Multi-Unit Restaurant Management at Orlando's University of Central Florida, 'It will nudge some consumers to switch.'"</li> <li> The article notes: "McDonald’s Corp. is bringing chicken tenders back to its menu next month in a move that’s rippling through the poultry industry. The item, called Chicken Selects, will begin appearing at U.S. restaurants for at least a limited time in early March, the Oak Brook, Illinois-based company said this week, confirming speculation in the industry. The product, made with fried strips of tenderloin chicken meat, was last sold in 2013 after more than a decade on the menu. For the poultry business, the move is easing concerns about an oversupply of chicken in the U.S. It also underscores how much clout McDonald’s has with suppliers: Though the company is mired in a sales slump and shaking up its leadership, it can still sway the meat industry with a single menu item. The increased demand from McDonald’s should help prop up chicken-breast prices through the summer, said Brett Hundley, an analyst for BB&T Capital Markets. ... McDonald’s cut Chicken Selects from its menu in 2013 as part of an effort to streamline its offerings. That was back before beef prices climbed to a record high last year. McDonald’s now hopes customers will embrace the return of the tenders, which will be available in orders of three."</li> <li> The article notes: "Chicken Selects Introduced in 2004, discontinued in 2013 Maccy D's introduced chicken selects to the menu as an upmarket fancy brother to the chicken nuggets in 2009, and although they've brought them back at certain times for limited edition batches (like in September 2016, just FYI), they left the menu full time in 2013."</li> <li></li> <li> The article notes: "The world's largest restaurant company introduced Chicken Selects -- white-meat chicken strips -- in August 2004. McDonald's is seeking to capitalize on the nation's increasing hunger for chicken, perceived as a healthier source of protein than red meat."</li> <li> The article notes: "Launched last August, Chicken Selects are targeted at adults, while Chicken McNuggets are consumed by both children and adults. Chicken Selects strips, made of 100 percent chicken breast meat, are larger and longer than McNuggets and have a spicier flavor."</li> <li> The article notes: "The recent launch of Chicken Selects contributed to a better-than-expected 7.2 percent jump in same-store sales at McDonald's 13,600 U.S. restaurants, the company said Wednesday in reporting August results. ... J.P. Morgan analyst John Ivankoe said McDonald's U.S. August sales increase was particularly impressive considering it was up against tough comparisons to last year's rebound. 'We expect continued strong consumer demand for the new higher-priced and higher-quality Chicken Selects to allow the brand to continue recent average check gains,' he said in a note to investors."</li> <li> The article notes: "Worst Fast-Food Chicken Meal: Chicken Selects Premium Breast Strips from McDonald's (5 pieces) with creamy ranch sauce 830 calories 55 grams (g) fat (4.5 g trans fat) 48 g carbohydrates  The only thing 'premium' about these strips is the caloric price you pay. Add a large fries and regular soda and this seemingly innocuous chicken meal tops out at 1,710 calories. Change Your Chicken: 20 McNuggets have the same impact. Instead, choose Mickey D's six-piece offering with BBQ sauce and save yourself 530 calories."</li> <li> The article notes: "McDonald’s Chicken Selects Like KFC’s Popcorn Chicken, these were a pleasant alternative to regular old chicken nuggets. McDonald’s launched Chicken Selects in 2002 and left them on the menu for over a decade. Fans were excited by their return in March 2015, but had to experience the pain of loss all over again when they were swiftly removed."</li> <li> The article notes: "As McDonald's execs put final touches on a national ad n due next month, the company opened a second front of its latest menu offensive against Burger King and other fast-food rivals with the regional test of a new whole-breast chicken product, Chicken Selects. ... Chicken Selects, which launched in New York, Miami and Washington, D.C. markets last Friday, are crispy, tender pieces of whole chicken breasts. More important, they address on-the-go consumers and can serve as either a snack or a full meal. That factor has boosted sales of KFC's Crispy Strips, which have developed a strong following among core young males. The new entry will be promoted via TV radio, outdoor, POP and free samples. Leo Burnett, Chicago, handled creative. Chicken Selects, which will also aim at BK's Chicken Tenders, are served with one of three dipping sauces in 4-pc., 7-pc. or 10-pc. portions; add fries and a drink for a combo meal. McD execs said plans for a national rollout were not yet solidified."</li> <li> The book notes: "Next I tried one of the new dishes recently introduced as part of their 'Ever Changing New Tastes' campaign. 'Chicken Selects' are breaded strips of chicken breast, and are a truly remarkable example of fast-food science. Although they are clearly pieces of breast, they taste of chicken not at all. They taste of salt."</li> </ol>There is sufficient coverage in reliable sources to allow Buttermilk Crispy Tenders to pass Notability, which requires "significant coverage in reliable sources that are independent of the subject". Cunard (talk) 10:24, 16 December 2018 (UTC) </li></ul>
 * Buttermilk Crispy Tenders were previously known as Chicken Selects. Cunard (talk) 10:24, 16 December 2018 (UTC)
 * I oppose a merge to List of McDonald's products because there is sufficient information in the sources to support a standalone article. The article can discuss the 2004 promotion campaign for the rollout of Chicken Selects. From a source: "McDonald’s will launch a four-week advertising blitz for the Chicken Selects featuring U.S. Olympians such as Serena Williams and Mia Hamm on Aug. 10, just before the start of the Summer Olympics. The tagline: “Prepare to Defend Your Chicken.”" The article can discuss ads about Chicken Selects. From a source: "Fast forward to 2004 and McD's TV spot for its Chicken Selects. An unshaven guy with spiky hair and a prominent wallet-chain dangling from his pocket is at an office copy machine soliloquizing about his Chicken Selects. 'This is the 'Don't touch my chicken' zone,' he all but yells to his coworkers, who seem to regard him as a crank and don't laugh at anything he says, but instead regard him warily. He goes on, talking as if he was Al Pacino in Dog Day Afternoon and the Chicken Selects are his hostages." The article can discuss Chicken Selects' success between its rollout in August 2004 and a February 2005 article. From the article: "McDonald's is counting on its Chicken Selects to lure more chicken lovers. Since they were introduced in August 2004, Selects have been a huge success and helped increase the company's same-store sales by double digits." The article can also discuss how Chicken Selects helped improve saves in its August 2004 report and that analysts expected it to continue to help the company increase sales. From a source: "J.P. Morgan analyst John Ivankoe said McDonald's U.S. August sales increase was particularly impressive considering it was up against tough comparisons to last year's rebound. 'We expect continued strong consumer demand for the new higher-priced and higher-quality Chicken Selects to allow the brand to continue recent average check gains,' he said in a note to investors." The article can note how Chicken Selects and Chicken McNuggets are targeted at different groups and explain their differences. From a source: "Chicken Selects strips, made of 100 percent chicken breast meat, are larger and longer than McNuggets and have a spicier flavor." After McDonald's brought back Chicken Selects in 2015, that single decision helped relieve worries about there being an oversupply of chickens that year. From a source: "For the poultry business, the move is easing concerns about an oversupply of chicken in the U.S. It also underscores how much clout McDonald’s has with suppliers: Though the company is mired in a sales slump and shaking up its leadership, it can still sway the meat industry with a single menu item. The increased demand from McDonald’s should help prop up chicken-breast prices through the summer, said Brett Hundley, an analyst for BB&T Capital Markets." Cunard (talk) 10:24, 16 December 2018 (UTC)
 * The article can also discuss critics' views of Chicken Selects:<ol><li>From Cosmopolitan: Chicken Selects are "an upmarket fancy brother to the chicken nuggets".</li><li>From Fortune about Chicken Selects: "Like KFC’s Popcorn Chicken, these were a pleasant alternative to regular old chicken nuggets."<li>From The Tribune, "The Chicken Selects strips are whole pieces of fried chicken breast with a peppery breading. They're tastier than the McNuggets, but higher in fat and calories. A box of six McNuggets has 170 calories and 10 grams of fat, while three Chicken Selects pieces have 380 calories and 20 grams of fat."</li><li>From food critic Jay Rayner's My Dining Hell: Twenty Ways To Have a Lousy Night Out book, "'Chicken Selects' are breaded strips of chicken breast, and are a truly remarkable example of fast-food science. Although they are clearly pieces of breast, they taste of chicken not at all. They taste of salt."</li><li>From Men's Health in an article titled the "The First Annual 20 Worst Foods in America" about Chicken Selects: "The only thing "premium" about these strips is the caloric price you pay. Add a large fries and regular soda and this seemingly innocuous chicken meal tops out at 1,710 calories. Change Your Chicken: 20 McNuggets have the same impact. Instead, choose Mickey D's six-piece offering with BBQ sauce and save yourself 530 calories."</li></ol>Cunard (talk) 10:24, 16 December 2018 (UTC)


 * The above discussion is preserved as an archive of the debate. <b style="color:red">Please do not modify it.</b> Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.