Wikipedia:Articles for deletion/Catchword Branding


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was keep.  Sandstein  07:57, 29 August 2015 (UTC)

Catchword Branding

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This article was speedily deleted for failure to assert notability. A discussion at Deletion review/Log/2015 August 7 overturned this and sent it here for a discussion on the merits. This is a procedural nomination, I am neutral.  Sandstein  14:58, 15 August 2015 (UTC)

Keep per the significant coverage in multiple independent reliable sources.   This article also is available at HighBeam Research: http://www.highbeam.com/doc/1P2-6993335.html.  Two sources that provide less substantial coverage:    The article notes: "Maria Cypher, the founder and director of the naming agency Catchword, which named the McDonald’s McBistro sandwich line, will tell you that names “give us a shared understanding of what something is.” ... Every naming agency keeps a list of its discards in a computer program. These are then classified by message (at Catchword); by distinctiveness, appeal, memorability and concept (at Interbrand); or by whatever other way the namers might want to retrieve them. Catchword has 650 of these categorized lists. And many of the names will be recycled, which suggests that there is a kind of Platonic ideal of good names, independent of products good or bad — a name so good that it could work, if not on anything, than at least on many things." </ol>There is sufficient coverage in reliable sources to allow Catchword Branding to pass Notability, which requires "significant coverage in reliable sources that are independent of the subject". Cunard (talk) 17:48, 15 August 2015 (UTC)</li></ul>
 * <small class="delsort-notice">Note: This debate has been included in the list of California-related deletion discussions. &mdash;&thinsp;JJMC89&thinsp; (T·E·C) 05:24, 16 August 2015 (UTC)
 * <small class="delsort-notice">Note: This debate has been included in the list of Business-related deletion discussions. &mdash;&thinsp;JJMC89&thinsp; (T·E·C) 05:24, 16 August 2015 (UTC)

<div class="xfd_relist" style="border-top: 1px solid #AAA; border-bottom: 1px solid #AAA; padding: 0px 25px;"> Relisted to generate a more thorough discussion and clearer consensus.

Please add new comments below this notice. Thanks, North America1000 03:32, 22 August 2015 (UTC)
 * Keep user:Cunard has established notability, supporting refs meet WP:CORPDEPTH. 009o9 (talk) 05:56, 22 August 2015 (UTC)


 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.