Wikipedia:Articles for deletion/Close-Up (toothpaste)


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was keep. Jo-Jo Eumerus (talk, contributions) 08:35, 16 December 2016 (UTC)

Close-Up (toothpaste)

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unimportant brand, presumably promotional article. The references are not in sufficient depth to justify an article.  DGG ( talk ) 08:04, 8 December 2016 (UTC)  DGG ( talk ) 08:04, 8 December 2016 (UTC)
 * Note: This debate has been included in the list of Business-related deletion discussions. Shawn in Montreal (talk) 14:51, 8 December 2016 (UTC)
 * Note: This debate has been included in the list of Health and fitness-related deletion discussions. Shawn in Montreal (talk) 14:51, 8 December 2016 (UTC)


 * Keep It is very important brand in India. According to this Economic Times report, it was number 2 in market share in India in January-June 2016. --Dwaipayan (talk) 15:01, 8 December 2016 (UTC)
 * It's a brand I remember well in Canada -- and may have even used. Gbooks results are mixed, the article could definitely be expanded with such book cites as this one, again conveying the brand's leading role in the massive Indian market, especially as the breakthrough gel toothpaste line. And then New York Magazine writes that the "gelling of America" began with Close Up (albeit "ever so humbly"). I do think we may a notable brand, especially insofar as the gel innovation. keep (or failing that, merge with Unilever). Between introducing the gel concept in North America in its first iteration and now its dominance in India, I do think there's enough notability, if that could all be combined in an expanded article. Shawn in Montreal (talk) 15:44, 8 December 2016 (UTC)
 * Keep. It's going strong in India and Canada and who knows where else, so it's a worldwide brand and has been around for nearly 50 years. Clarityfiend (talk) 00:07, 9 December 2016 (UTC)
 * Keep, I guess? Since Wiki has an article on Crest (toothpaste), I don't see why India's dominant brand should not have an article. K.e.coffman (talk) 08:36, 12 December 2016 (UTC)
 * Keep, per Dwaipayanc, Clarityfiend and K.e.coffman; notable enough by a squeeze. Kierzek (talk) 17:57, 12 December 2016 (UTC)


 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.