Wikipedia:Articles for deletion/Dimensions of brand personality


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was   merge to Jennifer Aaker.  MBisanz  talk 00:31, 10 November 2012 (UTC)

Dimensions of brand personality

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Not really sure this merits a Wikipedia article. Seems like it fails WP:GNG, even though it could be merged (or not) to Jennifer Aaker. SarahStierch (talk) 05:18, 26 October 2012 (UTC)
 * Note: This debate has been included in the list of Business-related deletion discussions. • Gene93k (talk) 01:50, 27 October 2012 (UTC)


 * Relisted to generate a more thorough discussion so a clearer consensus may be reached.


 * Please add new comments below this notice. Thanks, Jenks24 (talk) 11:19, 2 November 2012 (UTC)


 * Merge. As presented here, this is just the work of a single marketer, and I don't see that this set of "dimensions" has received any significant third-party attention.  Ideally, I'd suggest a redirect to brand personality, which is the broader topic and has a surprisingly large amount of literature behind it.  Unfortunately, we don't have that article yet, and this stub doesn't suffice as the start of one, due to weight issues.  Accordingly, I'd prefer that we smerge this to Jennifer Aaker, the author of the discussed content. Squeamish Ossifrage (talk) 14:55, 2 November 2012 (UTC)
 * Merge to Jennifer Aaker as argued above. Mangoe (talk) 16:07, 2 November 2012 (UTC)
 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.