Wikipedia:Articles for deletion/Duct Tape Marketing


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.  

The result was delete. - Mailer Diablo 15:21, 29 September 2006 (UTC)

Duct Tape Marketing
Self-promotional/vanity spam advertising new book. Username associated with article is the same as the book author's last name. Contested prod. Leuko 17:59, 24 September 2006 (UTC) At first glance this entry might appear to be spam but the term duct tape marketing has begun to represent a style of marketing for the small busines - yes, it also happens to be the title of a book, one that I authored, but the title was chosen to represent a metaphorical term that has gained a great deal of traction with small businesses. I have added some references to the term from major publications that don't reference the book title at all. Tracking from all of the major search engines shows the terms duct tape marketing receives several hundred searches daily - having nothing to do with a book. This term is very similar in nature to the term guerilla marketing User:Jantsch Sept 24, 2006 I didn't mean "just happens" to imply "accidentally happens." The title of the book was chosen to capture a term, duct tape marketing, that is becoming well-known as a form of small business marketing. Again, I point to the term guerilla marketing, a Wikipedia page, and the the first few words of this entry - Guerrilla marketing, as described by Jay Conrad Levinson in his popular 1982 book Guerrilla Marketing, is an unconventional way of performing promotional activities on a very low budget.User:Jantsch duct tape marketing is certainly not an adaptation of guerrilla marketing techniques to the online - it is representative of a systematic approach to marketing - something that is in fact a new concept for the typical small business. User:Jantsch
 * Delete. Pure spam. See also John Jantsch. &mdash; Tivedshambo (talk to me/look at me/ignore me) &mdash; 18:01, 24 September 2006 (UTC)
 * Comment How do you claim the title "just happens" to be the name of your book,when the first line of the article reads "Duct tape marketing, as outlined by John Jantsch in the 2007 release Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide"? &mdash; Tivedshambo (talk to me/look at me/ignore me) &mdash; 18:17, 24 September 2006 (UTC)
 * Delete with extreme prejudice, and give its creator a good spanking (metaphorically, of course). ---Charles 18:51, 24 September 2006 (UTC)
 * Delete as neologism, largely an adaptation of guerrilla marketing techniques to the online space. Author might be notable. Book/website/etc. are not.--Dhartung | Talk 09:04, 25 September 2006 (UTC)
 * You know, this might be the point at which you realize that the buzzwords are hurting you. --Dhartung | Talk 18:16, 25 September 2006 (UTC)


 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.