Wikipedia:Articles for deletion/Dunelms digital marketing strategy


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was delete.  Sandstein  08:12, 24 March 2018 (UTC)

Dunelms digital marketing strategy

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We already have an article on the Dunelm Group. I doubt their digital marketing strategy is notable, as it seems pretty commonplace to me. Some of this article might be merged into the main article, if it were properly sourced (which it is not). Kleuske (talk) 22:55, 16 March 2018 (UTC)
 * Note: This discussion has been included in the list of Business-related deletion discussions.  MT Train Talk 05:33, 17 March 2018 (UTC)
 * Note: This discussion has been included in the list of United Kingdom-related deletion discussions.  MT Train Talk 05:33, 17 March 2018 (UTC)


 * Keep. On condition we create Dunelm garbage disposal strategy. Szzuk (talk) 10:58, 17 March 2018 (UTC)
 * Delete per WP:IDONTLIKEIT, WP:DUH and WP:DUH! We could also have paid editors create Dunelm stock clearance strategy, Dunelm carpark maintenance strategy, Dunelm pricing markup strategy and Dunelm store management strategy to further enhance the topic.  Prince of Thieves (talk) 14:08, 17 March 2018 (UTC)  — Striking per WP:SOCKSTRIKE. --Malcolmxl5 (talk) 00:37, 23 March 2018 (UTC)

Thank you for your comments, I can completely understand why you questioned the need for this page. When I initially published this page, I had only finalised my findings on the tactics of their social media strategy, which could only be commented upon based on observation of their social media platforms – this was the reason for the lack of sources. However I have since updated and published content more relevant to Dunelm’s digital marketing strategy, making this the priority and providing more granularity into the specifics of this. I ensured that the information was accurate as well as informative by using credible sources from thought leaders in the field. I also used smart insights from Dunelm’s Marketing managers such as Sajjad Bhojani, Head of Multi Channel Marketing and Developments (June 2017), found in the latest edition of Dr Dave Chaffey and Dr FIONA Ellis-Chadwick’s book, Digital Marketing: strategy, implementation and practice. Sajjad Bhojani explicitly stated Dunelms digital marketing strategy, highlighting methods they have used and tactical steps to implement them. Although I only explicitly quoted him once, the strategies highlighted in the page are only strategies are proved to have been used. Thank you for your careful vigilance of Wikipedia and your efforts to preserve the integrity of the information shared on this platform. In line with that desire to keep Wikipedia as a credible, I have taken the effort to support my page with facts from credible sources that can be easily verified. — Preceding unsigned comment added by Arnold419 (talk • contribs) 18:38, 17 March 2018 (UTC)


 * Delete. It simply doesn't belong here. Perhaps you need to look at What_Wikipedia_is_not. Specifically it is not a blog or a place for original research. I'm sure this treatise on Dunelm's marketing strategy has value, just not here. Shritwod (talk) 18:52, 17 March 2018 (UTC)

Thank you for your comments Shritwod.
 * Keep.

You mention that Wikipedia should not be used as a blog or to post original research. Fisrstly, the research used within this page is secondary, all the sources are clearly stated. Secondly, under the section titled 'Wikipedia is not a blog...' on What_Wikipedia_is_not, it alludes to the fact that Wikipedia should not be personal or used to promote ones brand – I have no affiliation with Dunelm.

This page is catered to those interested in strategic digital marketing in action. I explicitly illustrated how a national retailer goes from their overarching yearly strategic plan to the monthly tactical implementations. The content is not of personal opinion, or blog-like but is factual and based on thorough research which can be demonstrated in the sources. — Preceding unsigned comment added by Arnold419 (talk • contribs) 22:13, 19 March 2018 (UTC)


 * DELETE - No significant coverage in independent sources. Passing mentions, and investor coverage derived from the investors' own releases. An abbreviated version of the material here might be valuable on Dunelm's own page, but lacking any citations even from the marketing industry's now specialist press, this has clearly failed to establish notability even if, as the author argues, it might have utility. Mattyjohn (talk) 22:50, 22 March 2018 (UTC)


 * Delete borders on WP:G11. Not a plausible search term that needs a redirect to Dunelm Group. power~enwiki ( π,  ν ) 01:48, 24 March 2018 (UTC)


 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.