Wikipedia:Articles for deletion/E3 Media (4th nomination)


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was delete. Bishonen &#124; talk 01:20, 31 March 2017 (UTC)

E3 Media
AfDs for this article: 
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Twice examined before at AfD, both of which (2nd and 3rd) had confessed signs of unconvincing significance and notability, and the subsidiary articles have also been deleted, Bristol + and Mike Bennett (businessman), so because this is still unimproved, there's nothing to suggest satisfied policies; to examine the sources at last AfD; 1-8 are a local business story ("[company] astonishing"), ("E3 enjoys a number of clients, these [are]:"), "[they] praise their team with helping them win awards, including a "of the year"), "They said, other customers include", "They announced, they said, their employees", "They hope, investors have already slapped", "They said", "[company] aims to give young people deciding on a university the lowdown from current students", 9 is a few-sentences quotes. So to quote, WP:GNG, "Articles may be notable (not guaranteed) and coverage must not be primary or connected to the subject" which fits the above given our policy WP:What Wikipedia is not then applies, which states: Wikipedia is not a sales catalogue, altogether a policy older than WP:GNG itself and one that supports any deletion without exceptions (something WP:GNG has not attained). In fact, the only attention this article got of changes was the last AfD itself, not a hopeful sign including when these were my searches here and here.. SwisterTwister  talk  19:09, 23 March 2017 (UTC)
 * Automated comment: This AfD was not correctly transcluded to the log (step 3). I have transcluded it to Articles for deletion/Log/2017 March 23.  —cyberbot I   Talk to my owner :Online 19:32, 23 March 2017 (UTC)
 * Delete: Some local coverage, a bit of trade press and some marketing fluff picked up by the media doesn't make it a notable company. I think my local bakers manages more coverage than this. Shritwod (talk) 20:14, 23 March 2017 (UTC)

Keep per the significant coverage in multiple independent reliable sources.  The article notes: "E3 MEDIA is now one of the UK's leading independent digital agencies: an astonishing success for a company launched in the cellar of a student house while the joint managing directors were busy taking their finals at Bristol University. That was seven years ago. Last year the agency made the first ten in Design Week's Top 20 UK Digital League Table, with a turnover of Pounds 2.2 million. ... Mike Bennett, the joint founder with Stuart Avery, said: 'We found Bristol was a vibrant, cosmopolitan student city. I don't think we would have been as successful so quickly if we had launched in any other place.'  E3 Media specialises in web, internet, extranet and CD-Rom development. It is also in the forefront of viral campaigning: gathering information via internet games."  The article notes: "Few would equate undergraduate student digs with business acumen. Yet, in 1997, Bristol students Mike Bennett and Stuart Avery defied everyone's expectations when, while revising for their final exams, they started digital communications company E3 Media from their bedsit. Since then, the two men have turned 30 and their company has matured into a diversified business offering everything from website design and CD-Roms, to marketing campaigns and computer-based presentations. Marching steadily through the late 1990s bursting of the dotcom bubble, today E3 enjoys a number of bluechip clients.  These range from mobile phone giant Orange, to clothing firm French Connection, car care products and bike shop Halfords, and the National Express bus company."  The article notes: "Mike Bennett is now an entrepreneur, with a multi-million pound digital media company he set up with his business partner, Stuart Avery, at university. Bristol-based E3 Media provides internet, intranet and multimedia design services to the likes of Orange, National Express and Cadbury. Mike and Stuart credit their 35-plus creative team with helping them land and keep big name clients. They also praise their team with helping them win awards, including a best charity website of the year award."  The article notes: "WHEN the internet was just becoming the next big thing, everyone wanted a website, although many didn't really know why. Things have changed. Now being online is a given but more and more people and businesses are asking, what can the internet do for me? What problems can it solve? Growing digital agency e3's story parallels - or perhaps leads - that trend. Founded in 1997 by Mike Bennett (who went on to found the See No Evil street art festival) and Stuart Avery, it began life as a web design business. Now, as managing director Neil Collard, right, explains, building websites is still part of the business, but not the purpose.  ...  They launched the 50 Things To Do Before You're 11 3/4 campaign, using the internet and social media to encourage children to become more active. Other customers include Orange (an early client, having it on the books helped build the firm's reputation), Unicef, Bristol Airport and Clark's Shoes."  The article notes: "NEW Southville media company E3 Media is growing out of its Bristol base and has opened new offices in Dublin and London to support work coming from across the UK and Ireland. The company, which has grown from six to 40 members of staff and seen turnover grow by more than 600 per cent in the last year, specialises in digital communications and recently launched a consulting arm. ... The site, which is currently receiving three million hits each month, has also just signed a major partnership deal with the Bank of Ireland and a leading Irish insurance company."</li> <li> The article notes: "TWO West graduates are poised to launch the region's first Internet 'incubator' start-up firm. Mike Bennett and Stuart Avery, of Bedminster, Bristol-based e3 Media, are looking to help set up websites for fledgling Internet firms by providing start-up funding, business strategy advice and securing investment from venture capital firms. By acting as an incubator for seedling companies, they hope online entrepreneurs will flourish across the region instead of turning to the City for support. Investors have already slapped a GBP20 million price tag on the firm should it choose to go public but e3 Media plan instead to expand privately.  The new firm will draw on the technical expertise of three-year-old multimedia and Internet firm New Generation Productions, also set up by Bennett and Avery.  By bringing on board the entrepreneurial skills of Bristol City football club chairman Scott Davidson and Dougal Temperton, publisher of Venue magazine, e3 Media plans to nurture creative talent from across the region and turn it into potential Internet businesses - hand-in-hand with jobs and growth."</li> <li> The article notes: "FAST-GROWING new business E3 Media, which operates from Southville, has grown to five times its size in less than a year. Now it has unveiled a contract to work on the launch of a state-of-the-art camera which is being produced by Canon. The company was founded in 1997 by Mike Bennett and Scott Davidson, who initially worked out of a cellar in Bedminster. It has grown rapidly over the past 10 months, expanding from eight workers to 40 and is still recruiting."</li> <li> The article notes: "SOUTHVILLE new media company E3 Media is behind a new website which aims to give young people deciding on a university the lowdown from current students. The company, based in the Tobacco Factory, says every UK and Irish university is covered on The Student Guide, set to go online on January 25 and be officially launched in March. ... Graduates Mike Bennett and Stuart Avery set up E3 Media in 1998 with Scott Davidson, director of Bristol City Football Club and founder of Trade-It and Dougal Templeton of Venue magazine. Now it has 40 staff.  The company approaches internet strategy in the same way as an advertising or marketing agency would approach their markets and its clients include household names such as Orange, Canon, Motorola, and Oracle. The new student website venture, which has so far seen investment of around GBP100,000 by E3 Media, is fully owned by the company and it now plans to take on board commercial partners."</li> <li> The article notes: "Digital media designers Stuart Avery and Mike Bennett completed the management buy-out of their profitable business, E3 Media, last year. They had to move banks – from NatWest to HSBC – to do it, but both are happy with the outcome. 'This year we kept our heads down and got the numbers to give them some confidence in us,' said Mr Bennett. 'They took a gamble and it's worked out well. Now we are talking to them about another loan because we want to acquire a business.'"</li> <li>E3 Media has had a significant impact on society. That E3 Media worked with the National Trust to create the "50 Things To Do Before You're 11 3/4" campaign shows they have had a significant effect on society. The campaign received significant coverage in Design Week (link), which discusses E3 Media's involvement in the campaign: "Bristol based consultancy e3 has produced the interactive website for the National Trust’s new ‘50 Things To Do Before You’re 11 ¾’ campaign. Launching today, the site is aimed at 8-10 year olds. It challenges children to complete 50 activities like catching a butterfly, going abseiling and cooking on a campfire. ... e3 also researched popular children’s websites like Club Penguin and considered the tastes of their own children to develop a site that it hopes is fun and interactive. Users can change the backgrounds and the characters’ clothes.  The consultancy has worked with the National Trust for nearly five years and this site is the first of three new projects it is working on. The project started in December 2011 when the Trust approached e3 to design the website to accompany a ’50 Things’ scrapbook. The consultancy says that as the project developed the digital side became the focus because children like to play computer games. Now the campaign and scrapbook are based around the online content." It also received coverage in the Daily Mirror (link), the Daily Express link), The Guardian (commentary by journalist Ally Fogg), and The Telegraph (link). There are other sources about the campaign here. In this article, a National Trust assistant director wrote on the Department for Culture, Media and Sport's website: "Over 90,000 children have logged their adventures on the 50 things to do before you’re 11¾ website and app. ... Two years ago our Natural Childhood report painted a bleak picture of children become more and more disconnected from nature and the outdoors. The number of kids who regularly go to their local ‘patch of nature’ has halved in a generation. 9 in 10 kids can spot a Dalek when they see one. Yet a third of kids can’t identify a Magpie." I think getting 90,000 children to participate in a campaign that encourages them to explore the outdoors shows they have had a significant effect on society.</li> </ol>There is sufficient coverage in reliable sources to allow E3 Media to pass Notability, which requires "significant coverage in reliable sources that are independent of the subject". Cunard (talk) 03:15, 24 March 2017 (UTC) </li></ul>
 * Delete the sources in the article and above are not convincing for notability; this is still an unremarkable private agency going about its business. The coverage strikes me as routine as in "local company does well" or "here's a new client". Notability is not inherited from notable clients, and there's literally nothing else there. Despite the best efforts since the last AfD, this is non encyclopedically relevant content. It belongs on the company web site, not here. K.e.coffman (talk) 02:01, 27 March 2017 (UTC)


 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.