Wikipedia:Articles for deletion/Enterprise marketing management (2nd nomination)


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was redirect to Marketing automation. Clear consensus against retaining this as a standalone article. Anyone interested in merging some content can retrieve it from the page history. Vanamonde (Talk) 18:59, 17 May 2019 (UTC)

Enterprise marketing management
AfDs for this article: 
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This was deleted at AfD, then brought to deletion review. I'm listing this here as a result of that review. This is purely an administrative action on my part; I am neutral. -- RoySmith (talk) 15:12, 10 May 2019 (UTC)
 * Note: This discussion has been included in the list of Software-related deletion discussions.  94rain  Talk 15:28, 10 May 2019 (UTC)


 * Delete Haven't we already discussed this multiple times? I thought the consensus was it was a violation of WP:NEOLOGISM. In any case I don't see how it is a material benefit to WP. Skirts89 19:20, 10 May 2019 (UTC)
 * @ I'd comment (from memory as I am on the road) support for WP:NEOLOGISM is not totally clear and unambiguous given the previous AfD's for EMM and MOM which unfortunately were subject to heavy disruption. I also don't believe you participated in the previous AfD for EMM ( but I stand to be corrected if necessary).  I intend to repeat my nom. for the previous AfD as a !vote when I can carefully prepare it.  Thankyou.Djm-leighpark (talk) 19:46, 10 May 2019 (UTC)
 * Two textbooks on the subject are cited in the article, so this is obviously not a made up neologism. No material benefit is not a policy based reason for deletion. -- 18:56, 11 May 2019 (UTC)


 * Comment: (edit conflict) A significant concern in the previous AfD was the descision at Articles for deletion/Marketing operations management (2nd nomination) to redirect Marketing operations management (MOM) to Enterprise marketing management (EMM) during the AfD of EMM but without notification of the result being brought to EMM AfD for discussion.Djm-leighpark (talk) 19:37, 10 May 2019 (UTC)
 * @ I know your willing to userify MOM but simply refunding the MOM redirect (incl history) would I feel be useful without causing any harm as far as I can see. It would merely rollback to status-quo as it was the the point of termination of the previous EMM AfD. Thankyou.Djm-leighpark (talk) 19:37, 10 May 2019 (UTC)
 * Done. -- RoySmith (talk) 20:31, 10 May 2019 (UTC)


 * Redirect to Marketing automation, which describes the category of software that includes "enterprise marketing management" software. Search Engine Marketing, which is cited in the nominated article, defines enterprise marketing management as "Automated marketing". It would also be appropriate to add a Redirect disambiguation hatnote to Marketing management after the article is redirected. —  Newslinger  talk   11:38, 11 May 2019 (UTC)
 * Merge to Marketing automation. Marketing automation (MA) is a good target, except for the fact that Enterprise marketing management (EMM) is not discussed in that article. In fact EMM is a type of marketing automation, but not synomynous with it. Merging the content of the EMM article, or a subset of it, along with the reliable sources included, would improve the MA article and preserve verifiable content per our policy of WP:PRESERVE. A merge of verifiable content would be preferred over deletion according to our policy in WP:ATD. "Keep" would be fine, too, as there is demonstrated notability, but a merge to provide context for the stub is a reasonable compromise. --  18:50, 11 May 2019 (UTC)
 * Delete: (Bringing forward my nom. at previous EMM AfD as a !vote): Marketing WP:NEOLOGISM that the community seems to indicate it does not wish to accommodate..  I confess reviewing the prior AfD's/DRV's for EMM and MOM with the lack of support explicit support for this reasoning together with the MOM Afd redirect result I have some lack of total confidence that my argument is in fact the community view.  However the EMM closer on his (archived) talk page did state the close was made solely on DJM's points related to neologism and point of view and DGG's point related to duplicativness.  I am minded the arguments above for a merge/redirect to Marketin Automation (MA) may have some traction however I have concerns of the current quality of the MA article and the WP:SURPRISE of a redirect of EMM there,  albeit fixable by creation of a small suitable section in MA.  Thankyou.Djm-leighpark (talk) 21:32, 11 May 2019 (UTC)
 * Delete I don't see the need to redirect or merge, there isn't much to merge, and it isn't likely that anyone would use this exact phrase to search, and if they did, marketing management would show up anyway. This is essentially marketing management with the word "enterprise" tacked on.  WP:NEOLOGISM, aka buzzword. Dennis Brown - 2&cent; 22:19, 11 May 2019 (UTC)
 * Redirect anywhere mentioned by another user. Deleting permanently is not the right way to go, especially considering it was relisted here at AfD due to issues with the first deletion. Retaining edit history may be useful, and WP:ATD definitely favors this. ––Redditaddict69 (talk) (contribs)  05:30, 13 May 2019 (UTC)
 * Delete Fails on WP:NEOLOGISM grounds. - GretLomborg (talk) 05:33, 17 May 2019 (UTC)


 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.