Wikipedia:Articles for deletion/Exinda


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was no consensus. Ritchie333 (talk) (cont)  10:41, 27 November 2017 (UTC)

Exinda

 * – ( View AfD View log  Stats )

An extremely small and non notable company--the references are mostly just mentions, with some short notices, and a little PR. None of them provide a basis for an article.  DGG ( talk ) 23:52, 12 November 2017 (UTC)
 * Note: This debate has been included in the list of Massachusetts-related deletion discussions. CAPTAIN RAJU (T) 03:44, 13 November 2017 (UTC)
 * Note: This debate has been included in the list of Companies-related deletion discussions. CAPTAIN RAJU (T) 03:44, 13 November 2017 (UTC)
 * Note: This debate has been included in the list of Computing-related deletion discussions. Shawn in Montreal (talk) 03:50, 13 November 2017 (UTC)


 * Comment: This is probably relevant: WP:Deletion review/Log/2009 August 25. Note that in the meantime, the article may no longer meet the since then more stringent requirements for disclosure of paid contributors. Indeed, User:Hass2009, who authored the second recreation of the article deleted under WP:CSD, was an employee of the company at that time. That being said, the company appears to have been recently acquired. As I supported the recreation process through DRV in 2009, I won't !vote in this discussion, but point out that notability was discussed and deemed sufficient to permit recreation in 2009. MLauba (Talk) 13:45, 13 November 2017 (UTC)
 * as I read that rather confusing DelRev, it was decided that since the basis for previous deletions was copyvio, that this should not prevent re-creation from a non-copyvio stub, and that an afd to discuss other factors could be held subsequently. There was no decision there about possible notability.   We should have done this afd  a lot earlier.  DGG ( talk ) 18:09, 14 November 2017 (UTC)


 * Delete -- corporate spam on an company with no indications of notability or significance. Promo content includes:
 * "In November 2014, Exinda released updates to its Network Orchestrator product. The updates included integrated captive portal policies, adaptive response quotas, and HTTP caching!" Etc.
 * WP:NCORP / WP:CORPDEPTH fail. Delete. K.e.coffman (talk) 03:29, 18 November 2017 (UTC)
 * There is no exclamation mark in the article. Unscintillating (talk) 17:06, 19 November 2017 (UTC)
 * Comment – I personally don't view articles about companies as "spam" as some sort of immediate default. If one feels that content regarding the company's updates in the article serves as advertising, why not remove the two sentences, rather than the entire article? North America1000 01:08, 26 November 2017 (UTC)

 Relisted to generate a more thorough discussion and clearer consensus.
 * Keep I've reviewed the DRV and skimmed WP:BEFORE the WP:BEFORE D1 snippets and the sources in the article, and I see nothing substantive here that is relevant for AfD.  Unscintillating (talk) 17:06, 19 November 2017 (UTC)

Please add new comments below this notice. Thanks,  Sandstein   21:30, 19 November 2017 (UTC)

Keep per the significant coverage in multiple independent reliable sources.  The article notes: "When chipmakers unveil new CPUs, appliance manufacturers are quick to take advantage of the improved performance. That includes Exinda Networks, which has stuffed Intel’s latest Xeon quad processor into its new 10060-series WAN optimization device to claim a four-fold increase in throughput over its previous leading appliance. Officially headquartered in Andover, Mass., but based in Toronto, Exinda released the new unit on Tuesday along with version 5.5 of ExOS, the software that actually runs the appliances. ...  One thing Exinda has going against it is its size. The company, by Suitor’s admission, isn’t as well known as other pure-play WAN optimization companies such as Blue Coat Systems Inc. and Riverbed Technology Inc. – which, according to Kerravala, hold at least half of the market. Other WAN optimization makers include Cisco Systems Inc. and Juniper Networks Inc. Bojan Simic, principal analyst at Boston-based TRAC Research, who was briefed on the announcement, said the new appliance lets Exinda compete better against Cisco and Riverbed. What he noticed is that most Exinda models can be bought with bandwidth management not application acceleration, or together on one platform. That gives purchases flexibility, he said. Meanwhile Riverbed and Blue Coat still sell WAN optimization appliances separately from bandwidth management, he said. The Exinda pricing “should resonate well with some end users,” he added." This article provides commentary from principal analyst Bojan Simic of TRAC Research.  The article notes: "While investigating server consolidation, Barry was introduced to Exinda Networks, an Australian vendor of WAN optimization and application acceleration gear. GEI set out to solve its latency problem and now has Exinda appliances in nine of its sites that already have MPLS connectivity. Ultimately, the company will probably install twice that many, Barry said. The devices have slashed transfer times by 30 percent to 40 percent, he said. The market is full of WAN optimization products, but many are designed for large enterprises. GEI chose Exinda partly because it cost less than alternatives such as Packeteer or Riverbed, Barry said. He's not alone, Forrester's Whiteley said. The first wave of a network technology is usually geared toward large enterprises, and WAN optimization is now in its second phase, so vendors such as Exinda are going after smaller customers that are more sensitive to price and want a product that's sized right for their business, he said. Another highlight of Exinda's product is that it can deliver detailed information about how GEI's network is being used, Barry said. This became more important with MPLS, because with the new network, all the offices share a common entry point to the Internet, he said. It showed Barry's team what kinds of traffic were going through that link so they could block non-work applications, such as Internet radio, that got in the way. The visibility is also providing baseline information about network load so the IT department can make a case for more bandwidth if it's needed as a result of data-center consolidation, he said." <li> The article notes: "In its 22-year history, the Interop trade show has been synonymous with networking, and this year's exhibitors are true to that heritage. But there's a recurring, software-oriented theme from many of the vendors I met with: the impact of Salesforce.com on the networking business. Most recent case in point: Exinda Networks, a manufacturer of WAN optimization systems (the kinds of systems that are in abundance at this event) that used the show to take a page from Salesforce.com's book. It's offering software to manage its appliances on a hosted, Salesforce-like model, and noting along the way how well the hosted model works, both for the customer and the vendor. Exinda can see the issue from both sides of the equation; as CEO Con Nikolouzakis notes in an interview, Exinda uses Salesforce.com 'extensively' in its own organization. Exinda calls its hosted management system Service Delivery Point. The software reports on key applications, performance measures and resource utilization, all via a Salesforce-borrowed interface that can be accessed from a Web browser, so an administrator can perform needed functions from literally anywhere an Internet connection is available. Customers can also license the software for internal hosting if that's their preference. Exinda's own pitch notes that the hosted model 'eliminates the cost, risk and complexity of implementing a traditional centralized management system.'"</li> <li> The article notes: "Exinda is a Melbourne-based company focusing on packet shaping, much like Packeteer. The Exinda unit is aimed at small- and medium-sized businesses (SMBs) and enterprise markets but only offers a 100Mb throughput whereas the Packeteer scales right up to 1Gb. Exinda does have other units starting from 2Mb up to 100Mb, and it promises a 1Gb unit in the near future. ... With the 4700 you can see which applications, hosts, and conversations are consuming bandwidth. The top 10 for all the above can be easily obtained so troubleshooting is made easier and you can even drill down as far as finding out what URLs hosts are going to. There are options to check to see that a remote site is reachable from your network and you can schedule reports to be sent automatically."</li> <li> The article notes: "CRN reported last week that unified performance management vendor, Exinda inked a new distribution deal with TechPlus. Melbourne-headquartered TechPlus was originally appointed a Exinda authorised distributor in 2003. As part of this new agreement, TechPlus will recruit, assist with training and support a growing network of Exinda authorised and premier partners in the region. Scott Frew, CEO of Distribution Central said he first heard of the vendor no longer wanting to be in partnership, when he received a letter in the mail. “There was no contact at all except for a letter telling us we were no longer in partnership,” said Crew. “I suspect Exinda wasn’t too happy when we upgraded our hardware with Blue Coat,” he said."</li> <li> The article notes: "Boston-based WAN optimization vendor Exinda today released two new variants of its Edge line of appliances, targeted at branch-office users who need performance enhancement and don't want to spend a lot of time on setup. ... The smaller version, dubbed the Edge 2061, starts at $2,990 and the larger 4061 goes for $7,240, though the actual prices could vary, given that the company works exclusively through channel sales. Both take up 1U of rack space, though the 2061 can be placed on a desktop instead. According to Exinda, the larger 4061 can manage up to 768,000 concurrent flows using the company's x700 software, though that number drops to 384,000 when the x800 optimization software is used. The 2061 is limited to 32,000 concurrent flows across the board."</li> <li> The article notes: "VICTORIA'S busy research and development market has another entrant with US-based Exinda Networks establishing a multi-million dollar, 1200 sqm facility in Melbourne to hasten its production cycle. The wide area network optimisation company has invested $2.5 million in the new facility to house 25 engineers and help shorten the company’s release cycle from six months to monthly, by adopting the Agile standard of software development. ... Mr [Con] Nikolouzakis and Chris Siakos co-founded the company in Melbourne in 2002, themselves RMIT graduates, but moved the headquarters to Boston soon after to bolster its international expansion. Thirty five employees based in Boston are mainly focused on sales. Last year, Exinda completed its first found of equity funding attracting US$6 million from Boston-based OpenView Venture Partners. The company is already profitable but the monies have been reinvested into new market expansion. This will be the modus operandi over the next few years, according to Mr Nikolouzakis."</li> <li> The article notes: "Fledgling software developer, Exinda Networks, has been given a boost after winning a Federal Government grant to develop and market its Internet optimisation technology for national and international distribution. Exinda was awarded $52,000 under the AusIndustry Commercialising Emerging Technologies (COMET) grants program to develop its 'low-cost, Internet optimisation network appliance' according to director, Anthony Bodin. ... Exinda is a three-year-old company started up by a group of former RMIT researchers. It currently employs eight people and has distribution agreements with operators in seven countries, including Australia where TechPlus Distribution markets the product. Exinda has outsourced manufacturing of its rack-mountable network optimisation appliance which has an RRP of $3990 (plus GST) and which interfaces with a normal PC. It can also stand on a desktop and has already been installed in more than 100 sites in Australia and South-East Asia."</li> <li> The article notes: "Melbourne network equipment supplier Exinda sells internet traffic management technology to North America and Europe. It chose to install a commission-based channel rather than a company-owned sales force. The company's executive director, Con Nikolouzakis, says growth in service-oriented architectures and VoIP puts pressure on business networks, which drives a 30 per cent growth in the internet traffic management business. ... Exinda's products give priority to business-critical network use, analysing incoming data and giving precedence according to rules. Founded in 2002, Mr Nikolouzakis believes the company's youth helps it get the jump on established international competitors such as Juniper and Packeteer, as Exinda benefits from the investment its competitors have made in research and development."</li> </ol>There is sufficient coverage in reliable sources to allow Exinda to pass Notability, which requires "significant coverage in reliable sources that are independent of the subject". Cunard (talk) 05:23, 20 November 2017 (UTC) </li></ul>
 * Exinda has received sustained coverage between 2003 and 2012. Cunard (talk) 05:23, 20 November 2017 (UTC)

This is not the significant independent coverage WP:N needs, and also not the material exempt from WP:Deletion policy on WP:Not catalog. SwisterTwister  talk  14:10, 21 November 2017 (UTC)
 * Delete because, although sourcing is offered, what is of importance here is WP:Not promotion and WP:Not advocate, both basic policies and this is why, from the offered sourcing:
 * Officially headquartered in....Andover.... but....in Toronto, Exinda released....market....full of WAN optimization....Another highlight of Exinda's....visibility....also providing.....Exinda, manufacturer of WAN....offering software....manage its appliances....as CEO notes....[They call] it....software reports....Customers also license software for.....Exinda, a company....aimed....offers 100Mb throughput....4700 hosts applications, hosts and conversations....There are options....starts at $2,990, 7,240, 1U of rackspace....
 * Keep significant coverage in secondary sources. And factually prose about a company is inherently promotional/advocating. Dbsseven (talk) 22:29, 22 November 2017 (UTC)


 * Keep – Meets WP:GNG per a review of available sources. Some of the delete !votes above are umimpressive, as they cherry pick content from news articles and the article to qualify deletion, which takes the sources and article quite out of context relative to their actual respective overall content. North America1000 01:02, 26 November 2017 (UTC)
 * Delete. as typical corporate blurb on spam sources. "Cherrypicked content from news sources" isn't a valid rebuttal if the news content is promotional. I don't think anyone here voted on personal opinion, they voted on policy. I would've suggested keeping if someone had proposed true improvements, but they haven't. Trampton (talk) 03:13, 26 November 2017 (UTC)


 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.