Wikipedia:Articles for deletion/Heather Lutze


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was   delete. &mdash; Coffee //  have a cup  //  essay  // 22:13, 13 November 2013 (UTC)

Heather Lutze

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Promotional article for professional speaker, with possible notability from her books, and definite possibility if she did in fact invent the current usage of the word "findability. If there is notability here, it would be best shown by starting over, omitting the list of where she gave speeches, her beauty makeover, and similar   material. The article was written by an apparently admitted paid editor  DGG ( talk ) 17:07, 4 November 2013 (UTC)
 * Note: This debate has been included in the list of Authors-related deletion discussions. Northamerica1000(talk) 00:01, 5 November 2013 (UTC)
 * Note: This debate has been included in the list of Businesspeople-related deletion discussions. Northamerica1000(talk) 00:01, 5 November 2013 (UTC)
 * Note: This debate has been included in the list of United States of America-related deletion discussions. Northamerica1000(talk) 00:01, 5 November 2013 (UTC)


 * Vote to KEEP. Heather Lutze is widely credited with the word "findability."  See this article:  and the [[Findability|Wikipedia page on Findability.]  Additionally, she is the author of the book:  "The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing" --TriJenn (talk) 00:41, 5 November 2013 (UTC)


 * Changes made per  DGG suggestions. Disclosure: Heather Lutze is a friend and client. --TriJenn (talk) 11:13, 5 November 2013 (UTC)
 * Comment The same editor who wrote this article added the material on her to our page on "findability" a few weeks ago. at this edit . The only source for it is the Huffington Post article cited here also, whose author is Liz Wainge, President, Wainger Group Communication, saying there "In my world of communications consulting, Heather Lutze coined the word "findability" to help clients understand the benefits of Internet search engine optimization. The shtickiness of findability led to a business and brand that in turn fostered a highly successful speaking career and book publishing enterprise." Used in this way, it sounds like promotion for a friend.  Before that, the long-standing article,  only mentioned verified other uses by other people, including earlier uses.   DGG ( talk ) 16:02, 5 November 2013 (UTC)


 * Delete per Wikipedia is not a soapbox or means of promotion. This article is unambiguously promotional. -   t  u coxn \ talk 02:57, 6 November 2013 (UTC)
 * Delete advert. Logical Cowboy (talk) 03:00, 8 November 2013 (UTC)
 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.