Wikipedia:Articles for deletion/Impala Car Rental


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was delete. Barkeep49 (talk) 02:20, 4 April 2020 (UTC)

Impala Car Rental

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Non-notable business that does not satisfy corporate notability. Google search finds plenty of evidence that the company exists, and that it advertises itself. Many of the hits are for rental of Chevrolet Impala or are not in-depth coverage. Article consists largely of puffery, such as factoids about philanthropy.

The history is that the author submitted Draft:Impala Car Rental, which was declined, and the author was asked about conflict of interest. Rather than reply to the inquiry about conflict of interest, the author created the article in article space, and then stopped editing. Conflict of interest is not in itself a reason for deletion of the article, only a reason why it should have been reviewed in article space and why the author should have waited for approval. Lack of notability is a reason for deletion. Robert McClenon (talk) 15:34, 17 March 2020 (UTC)
 * Note: This discussion has been included in the list of Companies-related deletion discussions. Robert McClenon (talk) 15:34, 17 March 2020 (UTC)
 * Note: This discussion has been included in the list of Zimbabwe-related deletion discussions. Robert McClenon (talk) 15:34, 17 March 2020 (UTC)
 * Note: This discussion has been included in the list of South Africa-related deletion discussions.  CAPTAIN RAJU (T) 15:37, 17 March 2020 (UTC)


 * Keep, they are a big deal in Zimbabwe and have expanded to other areas. The subject passes WP:N. The Herald, Pazimbabwe, The Standard, All Africa, Auto Guide, Business Times Lightburst (talk) 00:50, 18 March 2020 (UTC)
 * Response Being a "big deal" and "expanding in other areas" are not criteria for keeping this article. Looking at the references you've listed:
 * The reference from The Herald mentions the company once. In a list with other car rental companies. It is a mere mention-in-passing and fails WP:CORPDEPTH
 * The Pazimbabwe reference is about Impala gifting a jazz singer (who was just appointed as a "brand ambassador" for the company) a car (whose father was also a "brand ambassador" for the company). There is no information on the company and it is not significant coverage. Fails WP:CORPDEPTH.
 * The Standard reference is a press release/company announcement. Fails WP:ORGIND.
 * All Africa, The Auto Guide reference isn't even about this company but about a Chevrolet vehicle with the same name.
 * The Business Times reference reference is a press release/company announcement. Fails WP:ORGIND.
 * Those references all fail the criteria for establishing notability, not even close. One isn't even about the company.  HighKing++ 20:31, 26 March 2020 (UTC)

 Relisted to generate a more thorough discussion and clearer consensus.

Please add new comments below this notice. Thanks, North America1000 06:04, 24 March 2020 (UTC)
 * Delete Corporate spam. None of the references meet the criteria for establishing notability, most are spammy PR and corporate announcements. Topic fails GNG/NCORP. HighKing++ 20:31, 26 March 2020 (UTC)
 * Delete: Coverage relating to event sponsorship, "brand ambassadors", etc. falls under the "brief or passing mentions" category of trivial coverage at WP:CORPDEPTH. The article contains routine announcement coverage which helps to confirm this as a company going about its business in its area market but I am not seeing evidence of attained encyclopaedic notability. AllyD (talk) 14:25, 2 April 2020 (UTC)


 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.