Wikipedia:Articles for deletion/Jeremy Gutsche


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was delete. –  Juliancolton  &#124; Talk 02:34, 25 April 2017 (UTC)

Jeremy Gutsche

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This article should be deleted because

1. the article is blatantly self-promotional and I see no way of salvaging it (WP:PROMOTION):
 * Some of the references link to copies of articles archived on the subject's own website. I have been unable to independently verify them. The other links are broken entirely.
 * The article claims that one of the subject's books was a "New York Times Best Seller"; I have been unable to independently verify this. Internet searches show the only mention of this best seller status come from the subject himself, and none whatsoever from the New York Times website. I went through the New York Times Non-Fiction best seller lists for 2015 and found no mention of the subject. This appears to be an attempt to deceive.
 * There is evidence of sock-puppetry in the edit history. First, the article was created by an unregistered user. Then take a look at the user contributions of User:Heather-2004; all the edits are to articles for people of similarly dubious notability. It is at least possible that this account is being operated by a business that is selling promotional services and abusing Wikipedia to do so. Similarly, the user Voloum seems to have a strange preoccupation with people's degree qualifications and almae matres. I suppose other possibilities exist, but this evidence is suspicious.
 * There have been repeated edits to curtail excessively promotional language and the article has been tagged as advertising since the subject's last book was published in 2015. I think contributors have been given enough time to fix this.

2. the subject does not meet Wikipedia's notability criteria (WP:NOTABILITY):
 * The secondary sources cited in the article are merely news stories in which the subject is quoted, not news stories about the subject. The fact of being a published author is not automatically evidence of notability.

In summary, this individual looks like a person who has used his considerable resources to purchase positive coverage. All the evidence obtainable with diligent research shows his only possible source of notability is his business; there is nothing obviously exceptional about it and there is no coverage from reputable, independent secondary sources that would suggest it is noteworthy. There are millions of people who run successful businesses but don't merit their own Wikipedia article.

It's not a secret that articles like this are a problem for Wikipedia, and they do real harm to Wikipedia's credibility. The best response we have is decisive and prompt deletion. Rhombus (talk) 22:43, 9 April 2017 (UTC)


 * Response I have dramatically updated the article to fix the promotional tone, HOWEVER, this user does absolutely meet the notability criteria. I have provided updates in the article, including more recent awards and citations. In short, the article appeared to be significantly outdated and links to items, such as the New York Times Bestseller list, had moved. Updated links have been provided.

In response to the specific points: 

1. Promotional tone has been removed
 * Links have been updated 
 * The book was on the New York Times Bestseller list for a week in March ("Advice How-To" section) and the entire month of April ("Business" category)

2. In terms of notability, more details and awards have been added. But Gutsche does meet the criteria:

- New York Times Bestseller, double author  - Axiom International Book Award, Gold Medal  - Graduate of the Last Decade, U of C 
 * AS AN AUTHOR:

- Founded the world's #1 trend website with 3 billion pageviews from 150,000,000 viewers and 500 brand clients (lego, Disney, Nasa, Red Bull, Adidas). Trend Hunter is legendary in the trend and innovation world. The pioneer, first and only company using big data and crowdsourcing  - Canadian Young Entrepreneur Award  - Cisco Innovation Award  - CIX Innovation Award, Pixel Award, A'Design Award, etc.
 * AS AN ENTREPRENEUR:

- the #1 most watched Innovation Keynote video on Youtube with 7,000,000 views (plus videos with 2,500,000 views and 1,000,000 views), though I didn't put this in because I couldn't find a citation other than the one on his website. I did seach on youtube to verify though. - 500 keynotes to 400,000 people means he is well known in the field of innovation and creativity. — Preceding unsigned comment added by Fashionspy (talk • contribs) 15:42, 14 April 2017 (UTC) — Fashionspy (talk&#32;• contribs) has made few or no other edits outside this topic.
 * AS A KEYNOTE SPEAKER
 * Note: This debate has been included in the list of Authors-related deletion discussions. • Gene93k (talk) 03:06, 17 April 2017 (UTC)
 * Note: This debate has been included in the list of Businesspeople-related deletion discussions. • Gene93k (talk) 03:06, 17 April 2017 (UTC)
 * Note: This debate has been included in the list of Canada-related deletion discussions. • Gene93k (talk) 03:06, 17 April 2017 (UTC)
 * Note: This debate has been included in the list of Ontario-related deletion discussions. • Gene93k (talk) 03:06, 17 April 2017 (UTC)

 Relisted to generate a more thorough discussion and clearer consensus.

Please add new comments below this notice. Thanks, North America1000 03:36, 17 April 2017 (UTC)


 * Comment

Hi there, Fashionspy! Thanks for your contributions. Here are my comments:

You may have misunderstood Wikipedia's notability guidelines. The links you provided are to news stories in which the subject was quoted, not stories in which he was the subject of the article. Merely being quoted is not evidence of notability. The articles you mention are not significant coverage of the subject himself.

Thank you for linking to the entry in the NYT bestseller list. However, having a New York Times bestseller is not in and of itself evidence of notability. One problem is that the book appears on the list only in that week (April 5th, 2015) and is marked with a dagger, indicating that the publisher has received bulk orders. This is often done to artificially boost sales numbers and push a book onto the best seller list. The fact that the book disappears the following week and never reappears is suspicious and suggestive of paid marketing.

Regarding Mr. Gutsche's awards: for an award to be significant and evidence of notability, it must come from a independent and neutral party, and usually we expect that the awarding body be notable in itself.
 * 1) The Axiom International Book Award Gold Medal to which you refer is awarded by Jenkins Group (http://www.jenkinsgroupinc.com/) a custom book publishing and marketing firm based in Michigan. Jenkins promotes books for pay and the awards are issued only to its clients, so it cannot be considered a neutral party.
 * 2) You mention the A'Design Award. Do you know that this is a pay-to-compete award? Nominees must pay a fee to participate. On the A'Design Award website (https://competition.adesignaward.com/entryinstructions.html) it says: It is very simple, you just need to 1. Create an account for free, create an account right now. 2. Upload your design for free and get a free Preliminary Score, send your designs today. You will get a Preliminary Score (PS) between 0 (worst) to 10 (best) within a few days, but before you could get a preliminary score, your presentation should be complete and correct - get design presentation guidelines to maximize your score, and we will send you emails to make sure your presentation is correct, we will ask you to make changes if necessary.  3a. If you get a High Preliminary Score (PS>=6) it means your design is likely to be announced as a winner, we advise you to pay the nomination fee and Nominate Your Entry for award consideration, 3b. If you get a Low Preliminary Score (PS<=5), we advise you not to pay the Nomination Fee until you make improvements to your design and its presentation. Learn more about Preliminary Score here. 4. Wait for Design Award Results. 5. Get A' Design Prize and Enjoy Benefits of Winning the A' Design Prize. Pay-to-compete awards are not neutral and cannot be treated as evidence of notability.
 * 3) The Cisco Innovation Award is a promotional award issued by Cisco Systems.
 * 4) You mention the Pixel Award for Best Online Magazine, but provided no link, so I could not verify it.
 * 5) I could not verify the CIX award, as the link to CIX is broken.

Do you know the subject of the article personally? Wikipedia has stringent guidelines regarding conflicts-of-interest and paid writing. If you know the subject personally or have been paid to edit the article, you should disclose this.--Rhombus (talk) 15:52, 17 April 2017 (UTC)
 * Delete an overly promotional article lacking clear showing of passing GNG.John Pack Lambert (talk) 00:32, 20 April 2017 (UTC)


 * Comment: Please note that Fashionspy was the creator of this article 9 years ago and has regularly revisited this article but has made no other contributions. Rayman60 (talk) 01:44, 20 April 2017 (UTC)


 * Note: This debate has been included in the list of Internet-related deletion discussions. Rhombus (talk) 12:46, 22 April 2017 (UTC)
 * <small class="delsort-notice">Note: This debate has been included in the list of Websites-related deletion discussions. Rhombus (talk) 13:01, 22 April 2017 (UTC)


 * Delete -- excessively promotional piece on an unremarkable entrepreneur & "keynote speaker". Wikipedia is not a speaking gig prospectus. K.e.coffman (talk) 07:39, 24 April 2017 (UTC)
 * Delete I have to concur with K.e.coffman on this one. At least, I can't find evidence of substantive sources.E.M.Gregory (talk) 18:26, 24 April 2017 (UTC)


 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.