Wikipedia:Articles for deletion/List of advertising slogans


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.  

The result was Delete. These lists have no clear inclusion criteria (all slogans ever, for every company? Only slogans for companies with an article? Only slogans with an article? ), are not used for navigation (since most of these slogans don't have and never will have an article of their own), add no info on their notability (why is slogan X or Y listed? Only because it exists?). Similar lists with good, strict inclusion criteria and a purpose (listing e.g. award-winning slogans like those here) would make good articles. This though is just an indiscriminate list if ever there was one. Fram 09:55, 4 October 2007 (UTC)

List of advertising slogans

 * – (View AfD) (View log)


 * Add List of advertising slogans (transport) to this AfD.


 * Listcruft. Not an encyclopedia article. Corvus cornix 20:41, 26 September 2007 (UTC)


 * Wow. What a lot of work, and a complete waste of time.  Delete.  Keeper76 20:51, 26 September 2007 (UTC)


 * Delete both Well, what more can be said? Endless. Yngvarr (t) (c) 21:53, 26 September 2007 (UTC)
 * What, all of them? delete. —Preceding unsigned comment added by Artw (talk • contribs) 22:10, 26 September 2007 (UTC)

Also add: List of advertising slogans (fashion), List of advertising slogans (food and drink)
 * Delete all four lists. They are hopelessly unreferenced. - SCEhard T 22:42, 26 September 2007 (UTC)
 * Delete: all, per WP:NOT Chris! my talk 23:38, 26 September 2007 (UTC)
 * Keep, because people studying advertising slogans will find convenient, comparative and verifiable lists as handy tools and are therefore appropriate reference material. After all, an encyclopedia catalogs and organizes knowledge.  Sincerely, --  Le Grand Roi des Citrouilles  Tally-ho! 00:40, 27 September 2007 (UTC)
 * How are these lists 'verifiable'? - SCEhard T 01:09, 27 September 2007 (UTC)
 * Please see the notes and references. Best, --  Le Grand Roi des Citrouilles  Tally-ho! 01:15, 27 September 2007 (UTC)
 * Certainly a few of the items are referenced. However, the vast majority are not.  Of the whole List of advertising slogans, exactly two entries pass WP:V - SCEhard T 01:59, 27 September 2007 (UTC)
 * Then we should keep what can be referenced; I'll do a quick check before I drive home in a few moinutes. Best, --  Le Grand Roi des Citrouilles  Tally-ho! 02:02, 27 September 2007 (UTC)


 * Cute. Delete all including the (fashion) and (food and drink) ones added. CRGreathouse (t | c) 00:42, 27 September 2007 (UTC)
 * Comment There's a Wikiquote list already. MarkBul 01:18, 27 September 2007 (UTC)
 * Weak keep Per Le Grand, these lists seem to have some value from an historical marketing angle. Maybe assign them to the appropriate WikiProject(s) to clean up and verify all slogans.  Put a time frame on it and if it has not been deemed worthy to save in that time frame by the particular WikiProject, or if even after a clean up they still are a mess, renominate them for AfD.  Or just delete all unreferenced slogans.--Old Hoss 01:44, 27 September 2007 (UTC)
 * Delete This list, as it stands, will go on and on, since every new ad campaign can introduce a slogan. A list of memorable slogans would be another matter (and there are books on the subject).  Students of advertising quickly learn that there have been a small minority of slogans that are considered so famous, nobody has to be reminded what product was being advertised, like "99 and 44/100ths percent pure".  There are others that become part of the language long after the ad campaign is over, "Only YOU can prevent forest fires".  But most of these are here today, but will be forgotten by 2032.  Mandsford 01:51, 27 September 2007 (UTC)
 * Delete; WP:NOT. Masaruemoto 03:23, 27 September 2007 (UTC)
 * Delete all of them as listcruft. ff m  16:58, 27 September 2007 (UTC)
 * Keep all Lack of references is an editing issue, not a reason to delete. Most, if not all, of these slogans can be verified from reliable sources, as User:Le Grand Roi des Citrouilles is showing; the ones that can't should be deleted. But demanding that all of these be referenced in five days or face deletion of the entire list is placing an unreasonable burden on editors. "Listcruft" and "unencyclopedic" are both considered arguments to avoid, and nothing in WP:NOT says that lists of slogans are not allowed. It is certainly not a FAQ, plot summary, list of statistics, or news report; and I don't believe for one second that WP:NOT was intended to prohibit the quoting of one-line jingles. I also don't see why the work of over three hundred editors, representing a strong consensus, should be deleted by the decision of less than a dozen. DHowell 04:31, 29 September 2007 (UTC)
 * Keep Wikipedia_is_not_a_paper_encyclopedia. This is something someone might need someday and would not be able to fond elsewhere. Of course, notability and verifiability guidelines should be used to determine contents. If the list grows, it can be divided in some way. The fact that the contents will expand is a good thing. Managing the article is an editing concern that will be addressed through consensus, not a reason for deletion. Cheers, :) Dloh cierekim  19:12, 29 September 2007 (UTC)
 * Delete. What constitutes a "slogan"? Most of these were used for one campaign and then tossed by the wayside. List is rather useless as stands now. Certain slogans are, of course, encyclopedia-worthy, but on the whole they're not. humblefool&reg; 19:44, 29 September 2007 (UTC)
 * Holy Useless Crap Batman! Bring Out The Batnuke!  ALKIVAR &trade; &#x2622; 01:24, 30 September 2007 (UTC)
 * Delete. listcruft. Mukadderat 23:59, 1 October 2007 (UTC)
 * Note: This debate has been included in the list of Business-related deletions.   —User:Ceyockey ( talk to me ) 01:22, 2 October 2007 (UTC)
 * Delete all. Unencyclopedic lists, definite listcruft. Keb25 09:34, 2 October 2007 (UTC)
 * Keep. Just because it's not to one's liking doesn't exclude it from existing. It's obvious a lot of work went into it so the value is there for a group, perhaps advertisers, sociologists and marketers? As well as those researching in those fields. Although I find the list a bit mind-numbing it is useful and wikipedia seems one of the only places you would find a neutral list that is regularly updated. The fact that thre are several spin-off lists is evident that there is organization and growth that's being managed. If anything I think the lists should include a brief introduction to assert notability like The foundation of our consumerism society is partially perpetuated by getting cranky editors to buy crap using spiffy slogans like "do no harm," "in Jimbo we trust" and "I'm Listcruft and I can't get up" - in this spirit we present an incomplete list of advertising slogans. Benjiboi 12:50, 3 October 2007 (UTC)
 * Keep all. Problems about which slogans should be included in the article can be solved by making a reference to a secondary source a condition for a slogan's inclusion in the article. Sources like these, , , , , , can be used for that. There are often articles in newspapers when a company dumps an old famous slogan, eg,  Kit Kat and  Asda. Lists of old advertisements are of historical value eg beauty and transport. I've read commentary about fashion and beauty slogans, eg L'oreal's "because you're worth it", so that article at least could be expanded beyond a list. Here's some information about DeBeers "a diamond is forever". I would also like to point out that people pay for information about slogans. Here's a quote from the Chair in Marketing at Indiana University:
 * "It’s amazing the length of time...that famous ad marketing slogans stay with us...To this day, when you show people, let’s just say, the BMW name, they can pretty much often tell you, if they’re in that market segment, “It’s the Ultimate Driving Machine.” Or GE: “We Bring Good Things to Life,”...it’s amazing, the longevity of advertising slogans and the power of just putting them into our mindset. One of the slogans that was very popular several decades ago...is “I Can’t Believe I Ate the Whole Thing,” and what was amazing about that was, of all ad slogans that were running during that period of time, it had the highest recall rate of any of them and yet people could recall the slogan but could not recall the product – it was Alka-Seltzer." Bláthnaid  13:48, 3 October 2007 (UTC)


 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.