Wikipedia:Articles for deletion/Lumina Media


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was keep. (non-admin closure) Rollidan (talk) 00:13, 1 September 2019 (UTC)

Lumina Media
AfDs for this article: 


 * – ( View AfD View log  Stats )

This was previously kept on the assertion that it is the largest publisher of pet magazines in the US. I can't verify that. I can't verify any of the content of this article from the company's own website. I can find a few press releases about individual magazines transferred from them to other companies, but actual WP:CORPDEPTH is eluding me thus far. The company now seems to focus on digital media, in as much as its minimal website content tells you anything. Guy (Help!) 22:15, 24 August 2019 (UTC)
 * Note: This discussion has been included in the list of Companies-related deletion discussions. Shellwood (talk) 22:21, 24 August 2019 (UTC)
 * Note: This discussion has been included in the list of California-related deletion discussions. Shellwood (talk) 22:21, 24 August 2019 (UTC)


 * Related AfD about Kennel Club Books, which was acquired by Lumina Media predecessor BowTie Inc.: Articles for deletion/Kennel Club Books (2nd nomination). Cunard (talk) 09:29, 25 August 2019 (UTC)


 * Pinging Articles for deletion/BowTie Inc. participants:, , , , , , and . Cunard (talk) 09:29, 25 August 2019 (UTC)

Keep per the significant coverage in multiple independent reliable sources.  Click the "Transcript" tab to get the transcript. Bob Garfield called Fancy Publications "the Time Warner of the pet magazine business".  The article notes: "Los Angeles-based Fancy Publications, a pet publishing empire that includes such titles as Koi World, Ferrets, Natural Cat (sample headline: “Holistic Hairball Fighters”), Critters (sample story: “What’s Hot in Pocket Pets: Flying Squirrels, Chipmunks, Gerbils and More!”), Rabbits and Natural Dog (which tells you “How to Massage Your Dog”)."   </li> <li></li> <li></li> <li></li> <li></li> <li></li> <li></li> <li></li> <li></li> </ol>There is sufficient coverage in reliable sources to allow Lumina Media to pass Notability, which requires "significant coverage in reliable sources that are independent of the subject". Cunard (talk) 11:05, 25 August 2019 (UTC)</li></ul>
 * Lumina Media names:<ol><li>Fancy Publications</li><li>BowTie Inc.: "BowTie was founded in 1974 by Norman Ridker. Formerly called Fancy Publications, the company later changed the name to reflect the trademark neckwear favored by its owner." (source)</li><li>I-5 Publishing: "BowTie Inc., the publisher of Dog Fancy, Cat Fancy and other specialty magazines and books, has sold all of its titles to a pair of investors who plan to expand the business and broaden its online offerings. BowTie, which has been struggling with broad declines in readership and advertising, agreed Friday to sell its assets to I-5 Publishing LLC, a new joint venture formed by David Fry and Mark Harris." (source)</li><li>Lumnia Media: "I-5 Publishing Rebrands as Lumina Media". (source)</li></ol> Cunard (talk) 11:05, 25 August 2019 (UTC)
 * Keep per Cunard. Publisher of Cat Fancy and Dog Fancy among other publications. We have a duty to the Internets to make sure our information on publications and publishers is as up to date and high quality as possible since we get "Info" links directly to WP from articles posted to Facebook and other sources. Even if this did not meet GNG, which this company does, we should exercise an IAR Keep on that basis, in my opinion. Carrite (talk) 16:23, 25 August 2019 (UTC)
 * Checking one of the above sources, I learned that it is claimed that 15% of all internet traffic is cat-related. I'm tempted to make an off-color joke about the other 85%, but I'll let sleeping dogs lie... Carrite (talk) 16:26, 25 August 2019 (UTC)


 * Keep per the excellent sources uncovered by and the AfD discussion about predecessor company Bow Tie. <b style="color:#070">Cullen</b><sup style="color:#707">328   Let's discuss it  17:46, 25 August 2019 (UTC)
 * Keep: Since Wikipedia RS policies keep editors searching for sources for citations, and the names of the various Lumina publications and their acquired companies keep coming back up, this article should be kept and upgraded. Books by BowTie Inc are mentioned in 25 Wikipedia articles, including animal magazines, motorcycle news, birds, reptiles, and agriculture. Cat Fancy magazine is mentioned in 109 Wikipedia articles. There's more, but I'll stop with just that. Normal Op (talk) 15:55, 26 August 2019 (UTC)
 * Update: I updated the article with (all but one of) 's proferred citations and did a bunch of extra work, too. I explained what I did on the Talk page. Normal Op (talk) 08:19, 28 August 2019 (UTC)
 * Strong keep. Cunard gave us an avalanche of reliable sources. It's literally an embarrassment of riches. There is no doubt whatsoever it meets GNG. Cunard went all out to give us reliable sources and we should reward and respect his efforts. Knox490 (talk) 02:48, 28 August 2019 (UTC)
 * Note: A discussion about the publisher Kennel Club Books (a Lumina acquisition) just took place on the Reliable Source noticeboard. Current link: Archived link (in case it has moved off the board): . Pinging participants not already here:, . Normal Op (talk) 15:55, 26 August 2019 (UTC)
 * Thank you, for the ping. <span style="text-shadow:#F8F8FF 0.2em 0.2em 0.4em,#F4BBFF -0.2em -0.3em 0.6em,#BFFF00 0.8em 0.8em 0.6em;color:#A2006D">Atsme Talk 📧 18:04, 26 August 2019 (UTC)


 * Comment - not sure this is the correct venue, but it appears Kennel Club Books will be merged into this article, and I ask that this suggestion be taken into consideration. Thank you. <span style="text-shadow:#F8F8FF 0.2em 0.2em 0.4em,#F4BBFF -0.2em -0.3em 0.6em,#BFFF00 0.8em 0.8em 0.6em;color:#A2006D">Atsme Talk 📧 17:59, 26 August 2019 (UTC)
 * Notice was made to Wikipedia talk:WikiProject Dogs <span style="text-shadow:#F8F8FF 0.2em 0.2em 0.4em,#F4BBFF -0.2em -0.3em 0.6em,#BFFF00 0.8em 0.8em 0.6em;color:#A2006D">Atsme Talk 📧 14:27, 27 August 2019 (UTC)
 * Keep. The nominator Guy was evidently conceding this was once the biggest pet mag publisher before going digital, so he should have conceded notability which is WP:NOTTEMPORARY. As to WP:CORPDEPTH lemme add:


 * The above discussion is preserved as an archive of the debate. <b style="color:red">Please do not modify it.</b> Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.