Wikipedia:Articles for deletion/Marketing performance measurement and management


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was   delete. Wizardman 21:49, 3 August 2008 (UTC)

Marketing performance measurement and management

 * ( [ delete] ) – (View AfD) (View log)

Reads like a random jumble of marketing buzzwords. WP:OR essay and/or spam for whoever may be behind this.  Sandstein  22:47, 28 July 2008 (UTC)
 * Delete This article by User:Visionedge also reads like a thinly disguised advertisement for visionedgemarketing.com, for which there is a convenient link. Reference is also made to Marketing Metrics in Action:  Creating a Performance-Driven Marketing Organization (Racom Books, 2008), which, according to the website, "provides a vital framework for Marketing to garner the support of the C-suite and to build its leadership.”  Mandsford (talk) 00:18, 29 July 2008 (UTC)


 * I too am very familiar with this area and think this is an excellent overview. It provides valuable points for consideration for any marketer trying to implement MPM.  The references all come from reputable sources.  The suggested providers adds a nice touch and serves the purpose of a wikie, a great place to start your research on a topic. Lrtp (talk) 00:10, 29 July 2008 (UTC) — Lrtp (talk • contribs) has made few or no other edits outside this topic.
 * Delete Basically, unsourced, though "references" are given, they are inadequately specified to establish the text. Language is promotional, and list of resources doesn't establish anything more than the author's opinion that these are important. Maybe an encyclopedic article could be written, but this is far from it. I'd encourage the author to learn about Wikipedia articles and consider what might be proper. Start with adding appropriate information to existing articles, neutral point of view, properly sourced, etc. And don't register accounts to vote in an AfD, it can get your IP blocked. --Abd (talk) 01:41, 29 July 2008 (UTC)


 * Strong delete borderline spam, but definitely an essay (original research), and likely copyright violations in part. Ohconfucius (talk) 04:27, 29 July 2008 (UTC)
 * Delete any article I cannot understand. If whatever-the-article-is-about has notability the article needs to state what it is, in its opening few sentences, and provide a reliable source which demonstrates it. AndyJones (talk) 12:52, 29 July 2008 (UTC)
 * Delete, logorrhea full of glittering generalities, vague to the point of evasiveness, and therefore a wall of text devoid of information. Words fail me; they failed the author in a different way: marketing paradigm that calls for alignment of marketing activities, strategies, and metrics with business goals in order to make marketing more effective and efficient.  What we need is a paradigm that makes marketing less effective and efficient. - Smerdis of Tlön (talk) 14:01, 29 July 2008 (UTC)
 * Do NOT Delete- I'm a student at Vanderbilt studying marketing and business. The topic of marketing accountability and measuring marketing performance is very top of mind these days and something I’m working on right now.  When I went to Google to do a search on marketing performance management there were over 373000 hits.  Having a Wikipedia page provided a good starting point and the references were very helpful next steps.  For those of us working in the area, the terms are meaningful and as a student explain some of the vocabulary I’m learning.  After having gone to some of the analyst references suggested it seemed that the entry provided the right level of introduction to the topic. There was nothing in this article that read like “spam” or self promotion to me. — Preceding unsigned comment added by Vandystudent08 (talk • contribs)  — Vandystudent08 (talk • contribs) has made few or no other edits outside this topic.


 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.