Wikipedia:Articles for deletion/Midnight Sun Brewing Company


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was no consensus. Black Kite (talk) 11:22, 6 October 2019 (UTC)

Midnight Sun Brewing Company

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Promotion for non notable business. Outside of local they lack coverage in independent reliable sources. This article is bombarded with sources they are largely ordinary. Local, listings passing mention, primary. Then there is the straight out dishonest. A book published in 1992 does not verify anything about a brewery founded in 1995. They do get mentioned re sexist and lewd but they are just an example and a side note to the real news event. duffbeerforme (talk) 08:03, 27 September 2019 (UTC)
 * Note: This discussion has been included in the list of Food and drink-related deletion discussions.  CASSIOPEIA(talk) 08:21, 27 September 2019 (UTC)
 * Note: This discussion has been included in the list of Companies-related deletion discussions.  CASSIOPEIA(talk) 08:21, 27 September 2019 (UTC)
 * Note: This discussion has been included in the list of Alaska-related deletion discussions.  CASSIOPEIA(talk) 08:21, 27 September 2019 (UTC)


 * Delete per nom. The sourcing does indeed seem to be local and/or copied from press releases. Rockphed (talk) 14:38, 27 September 2019 (UTC)
 * Delete The ref for "The brewery is well known for variety despite their small size. MSBC produces 40 brews each year and many are brand new recipes. The brewery has 8 year-round offerings (including 4 in cans), plus 23 seasonals, as well as series and specialty offerings. The Arctic Rhino Coffee Porter and the Midnight Sun Brewing Co. was highlighted in a 2017 Lonely Planet book surveying 200 global destinations. " does not actually support the text in question. And it reads like spam. Doc James  (talk · contribs · email) 19:11, 30 September 2019 (UTC)
 * Keep The article should be reworked WP:NOTCLEANUP. A WP:BEFORE search turns up many sources WP:NEXIST and the article has multiple WP:RS. Wm335td (talk) 19:53, 2 October 2019 (UTC)
 * Comment Hi, can you link to a couple of sources that you believe meet the criteria for establishing notability as per WP:NCORP? <b style="font-family: Courier; color: darkgreen;"> HighKing</b>++ 20:30, 3 October 2019 (UTC)
 * Delete paid promo created by an undisclosed paid editor. No evidence of satisfying WP:CORPDEPTH. <span style="font-family:monospace;font-weight:bold;font-size:16px;color:hsl(205, 98%, 55%);">GSS (talk |c|em ) 05:13, 4 October 2019 (UTC)

<ul><li>Keep per the significant coverage in multiple independent reliable sources.<ol> <li></li> <li></li> <li></li> <li></li> <li></li> <li></li> <li></li> </ol>

<ol> <li> The book notes: "Midnight Sun's original location was 7329 Arctic Boulevard, less than a mile from [Ray] Hodge's former workplace at Bird Creek; the brewery shared a small building with Knight's Taxidermy, a business featured on the reality television program Mounted in Alaska. After helping select the site, Hodge had to design the brewhouse layout, find and purchase the equipment and then install and test each piece. At that point, he was finally ready to begin brewing. Midnight Sun released its first beer, Wolf Spirit Sparkling Ale, in May 1995. Several others soon followed: Kodiak Brown Ale, Mammoth Extra Stout and Fireweed Honey Wheat Beer, among several other mainstream brews. There were occasional seasonals, like Double Shovel Dopplebock, Autumnfest Marzen and Humpback Jack Pumpkin Ale. By 1996, Midnight Sun was producing about one thousand barrels a year, but by then Ray Hodge had moved on to another brewing project, Railway Brewing (see below). Mark Staples initially assumed the duties as brewer and then hired Jimmy Butchard as head brewer. Together they developed some more challenging beers for the brewery's 'Three-Barrel Line' of specialty beers, which were served only on draft at select outlets in Anchorage. Beers in the line included a raunchblock, an abbey ale and Snowshoe White Wit Beer, the first commercial witbier brewed in Alaska. All was not smooth sailing for Midnight Sun, however. The brewery was in the red for a while, and at one point the owners actually tried to sell it. Other local Alaska breweries had started up as well, and competition was..." The book notes: "While Millstein's 'bakery model' might work for him, it was not an option for a production brewery in Anchorage. In the last chapter we saw some of the challenges that beset Midnight Sun Brewing Company from its founding in 1995 to the spring of 1998, when it hired its fifth lead brewer in three years, Gabe Fletcher. While he was young and inexperienced, Fletcher brought two things to Midnight Sun that it desperately needed: stability and vision. On the stability front, Fletcher would stay at Midnight Sun for over twelve years, and his steady hand at the brewing tiller would allow the brewery to find and develop a distinctive style. The vision he brought was of a brewery producing challenging beers that stretched the limits of what the local beer drinkers had previously been offered. ... With Ellis at the brewing helm and demand for its brews growing, Midnight Sun Brewing Company has become a major force on the beer scene in Alaska." The book contains a quote from Ellis.</li> <li> The book notes: "Midnight Sun Brewing Co. Under the watch of brewer Gabe Fletcher for twelve years, Midnight Sun emerged as Alaska's most innovative brewery, and built a strong reputation in the Pacific Northwest for big, interesting beers. New brewer Ben Johnson has a tough act to follow, but he's got plenty of training and a huge standing army of dedicated fans. And with a new brew-house and 'the Loft'—an upstairs area with some fifteen to twenty taps, sleek metal tables and chairs, and polished cement floors—MSNBC remains a top draw for beer travelers (and locals) every day of the week from 11 a.m. to 8 p.m. ... Once a month it's First Firkin Friday, for which they feature a local artist and—you guessed it—tap a fresh firkin, a traditinoally English bar-top, forty-one-liter cask of beer. ... Key Beer There are ten year-round offerings, including the flagship Sockeye Red IPA (5.7% ABV), four seasonals, five special edition bers, and several other one-offs and collaborations to try. Try the clove-y, creamy, Belgian-style dark Monk's Mistress and Arctic Devil, a nutty, warming, complex barley wine (typically around 13% ABV) that has cleaned up at the Great Alaskan beer festival for years." The book includes a quote from Midnight Sun owner Mark Staples.</li> <li> The book notes: "Although Midnight Sun Brewing distributes beer to only a few of the Lower 48 states, the Alaskan brewery has developed a cult following with its esoteric ales, many of which come but once... ever. For instance, in 2007 the brewery offered a seven-beer Deadly Sin Series: Lust was a strong dark Belgian ale aged in bourbon barrels and infused with sour cherries and Brettanomyces. Core beers like Sockeye Red IPA and Kodiak Brown Ale are readily available in Anchorage, including in cans."</li> <li> The article notes: "There's so much that can be said about Midnight Sun Brewing -- from the hilarious background stories behind the names of top-selling brews, to the super-friendly staff in the taproom, to the wall-mounted salmon that dispenses draft beer -- that it's easy to lose sight of the fact that the beers it makes are so damn good. Everything from top-notch barleywines and puckering sours (like Buzzwinkle) to bold stouts and well-balanced IPAs (like Pleasure Town) find their way into the bottles and kegs here, easily making it one of the state's top beer destinations since it opened two decades ago. Of course, travelers are rewarded with bottles that are only sold at the brewery, so consider packing those bags if you want to really get to know these guys… and make use of that wall-mounted beer salmon."</li> <li> The article notes: "The second oldest brewery in Alaska and the oldest brewery in Anchorage, Midnight Sun Brewing Company (MSBC) boasts over 40 different brews a year. Some are one-off, some are seasonal, but many are year-round. It is hard to imagine that an Alaskan has not heard of at least some of their offerings – Sockeye Red, Panty Peeler, Pleasure Town, and Kodiak Brown, to name a few – bold beers with pithy names, created for the hearty Alaskan tastes. MSBC has stood the test of time and continues to grow and expand its reach. I recently had a long chat with Barb Miller about the brewery’s humble beginnings and its latest direction. This 23-year old operation began when co-owners Miller and Mark Staples started a production brewery back in 1995. They shared a small industrial space on Arctic Boulevard with Knight’s Taxidermy. As MSBC grew, they developed a good reputation for beer. Thus, when they moved to Dimond Hook Drive in May 2009, patrons followed. Seven months later, food service was introduced at the Loft. Miller laughed when she said they couldn’t give the food away at first."</li> <li> The book notes: "Started in 1995, Midnight Sun Brewing brews a variety of year-round beers as well as a host of seasonals and unique releases. Its beers are offered in 22-ounce bottles and 12-ounce cans in Alaska, Washington, Idaho, Oregon, California, and New York and on tap at the Loft, the brewery's taproom/pub located at the brewery itself. Every Thursday at 6 P.M., Gary Busse, the owner of the brewery, gives a free tour of the facility."</li> <li> The article notes: "Hidden away in a steel-enclosed industrial park in South Anchorage, the Midnight Sun Brewing Co. has been an Anchorage “must visit” since 1995. Head up to the Loft and grab a seat indoors (or outdoors in summer) to sample some of the company’s fresh Alaskan fare and – most importantly – their beer. The variety is best described as eclectic, with thick and hearty coffee porters and Belgian style tripels to luscious chocolate ales and a devilish barely wine. Not all done in stainless, some of Midnight Sun’s most coveted beers are oak-aged, giving each sip a smoother, almost buttery aftertaste. If they have it, order the Berserker Imperial stout or the Pride Belgian-Style Strong Pale ale to taste the difference. The food is just as good as the beer, with a new special popping up daily. Do yourself a favor and pair the mouthwatering smoked salmon bruschetta with their Pleasure Town IPA."</li>

There is sufficient coverage in reliable sources to allow Midnight Sun Brewing Company to pass Notability, which requires "significant coverage in reliable sources that are independent of the subject". Cunard (talk) 09:59, 4 October 2019 (UTC)</li></ul>
 * Promotional concerns with the article do not need to be addressed by deletion of the entire article. They can be addressed by stubifying or reverting to the first version of the article, a short article that aside from the sentence about awards is not promotional. Cunard (talk) 09:59, 4 October 2019 (UTC)


 * Keep passes WP:SIGCOV and WP:GNG. AFD is not the place to deal with self promotion issues. Use appropriate tags or do some editing or use the article talk page or all of the above to handle that issue.4meter4 (talk) 14:56, 5 October 2019 (UTC)


 * The above discussion is preserved as an archive of the debate. <b style="color:red">Please do not modify it.</b> Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.