Wikipedia:Articles for deletion/Nobleworks


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was keep. The original rationale does not apply to the article it its current state, and there seems to be sufficient consensus for a WP:HEY keep (since the only non keep !vote calls for a move to draft until the article is improved, which it was)... (non-admin closure) RandomCanadian (talk / contribs) 22:41, 29 June 2020 (UTC)

Nobleworks

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Promotional page for non-notable company; the only independent source on the article is to an extremely marginal news website, and my searches indicate this is not an oversight. JBL (talk) 00:52, 21 June 2020 (UTC)
 * Note: This discussion has been included in the list of Business-related deletion discussions. JBL (talk) 00:52, 21 June 2020 (UTC)
 * Note: This discussion has been included in the list of Companies-related deletion discussions. JBL (talk) 00:52, 21 June 2020 (UTC)
 * Note: This discussion has been included in the list of New Jersey-related deletion discussions. JBL (talk) 00:52, 21 June 2020 (UTC)

Keep per the significant coverage in multiple independent reliable sources.     </li> <li> This article falls under Reliable sources.</li> <li></li> </ol>

<ol> <li> The article notes: "At NobleWorks, a greeting card company in Hoboken, the staff measures its success by the flow of outraged complaint letters. ... Cards from NobleWorks skewer most ethnic, religious and alternative lifestyle groups, as well as some other species. The resulting letters come from all corners; the company has framed an open letter from the Catholic League that singles out NobleWorks as 'arguably the worst offender' for greeting cards that obscenely portray Christmas. ...,p>A privately held company founded by Christopher Noble, who died in 2001, NobleWorks has branched out into posters, magnets and calendars. ... The company has secured a licensing deal with Elvis' estate, and cards featuring him will debut next year."</li> <li> The article notes: "A best-selling holiday card depicts a befuddled George W. Bush kneeling at the funeral of Pope John Paul II, who lies resplendent in crimson robes. 'What happened to Santa?' the confused President asks. This card, along with more than 2,000 other designs, is the product of Hoboken greeting card company NobleWorks. With the tagline 'the Humor Company,' NobleWorks is dedicated to spreading joy with cutting-edge art and irreverent humor. Card messages range from political to plain silly, and designs are available for every occasion, including fictional holidays like Festivus, which the hit TV show 'Seinfeld' made popular. NobleWorks was established 26 years ago by Christopher Noble and Jay Purvis. The company was started with a $400 loan from Noble's mother, and the first line of black-and-white graphic art cards were created and sold out of Noble's kitchen in Manhattan. Current president and creative director Ron Kanfi joined the company in 1983, and became a partner in 1987. He acquired the company when Noble passed away in 2002."</li> <li> The article notes: "Hoboken-based greeting card company NobleWorks Inc. has been producing humor-driven greeting cards with outrageous tags like that for more than two decades. The company, run by Ron Kanfi, gives those with a raunchy and sarcastic sense of humor the opportunity to put to paper what's in their minds. Created in 1980 by Christopher Noble Peterson of Summit, NobleWorks began as a greeting card company that produced handmade cards. ... With cartoonists featured in The New Yorker, Penthouse and MAD Magazine, NobleWorks is able to produce specialized product lines, including a section totally devoted to Liberace and, soon to come, a line of Elvis Presley cards."</li> <li> The article notes: "Christmas cards, birthday cards, get-well cards — NobleWorks, the company Noble started in his apartment 10 years ago, has a slightly twisted card for every occasion. A NobleWorks Valentine's Day card: Wife rolls over in bed and reaches for something on the night table. ... The card has won a Louie, the greeting card industry's equivalent of an Oscar. NobleWorks has won four Louis, not bad for a company whose founder kicked around as a painter and magazine ad salesman before 'hatching a plot' and forming his own company. ... The company's bestsellers are its astrology cards — each with a detailed horoscope and a list of celebrities born under the sign — and 'talk-bubble' cards — photographs colorized and dialogue added, a la the speeding nuns."</li> <li> The article notes: "When Ron Kanfi came to the United States as a tourist and began working at an alternative greeting card company called NobleWorks, little did he know that in 2015, he’d be running the company and celebrating its 35th anniversary. ... At around the same time he joined the company, NobleWorks began to change its “attitude.” The company launched its first humorous greeting cards with its Ten Best Jokes collection. “They were more reader cards than greeting cards,” Kanfi said. Each card had a theme with 10 questions on the cover and 10 answers inside. The jokes covered a wide variety of topics, from cute to quite politically incorrect. “We did what we thought was cool and fun,” he noted."</li> <li> This article falls under Reliable sources. The article notes: "Every December we uncover greeting cards that obscenely portray Christmas. In this regard, NobleWorks, a greeting card company from Hoboken, New Jersey, is arguably the worst offender. NobleWorks has two categories of greeting cards: “nice” and “Extra” (which they call “naughty”). There are no cards in the latter category for Ramadan, Hanukkah or Kwanzaa. But there are more than a dozen tailored to Christian holidays. For example, the “Extra” selection has a Christmas card that comments on how someone exposed himself at a party. Another card has a picture of Our Blessed Mother holding baby Jesus with the inscription, “Losing those 15 pounds was sure to be a bitch.” And there is another one with the picture of an angel that remarks how she will still enjoy the holidays even though she is having her period."</li> <li> The article notes: "A joke birthday card that depicts an Islamic girl doll as a suicide bomber who’ll “Blow Your Brains Out” drew criticism Satuday as “bigoted and moronic” from a leader of the Chicago area’s Muslim community. The card, which shows a picture of a “talking doll” wearing a hijab — the traditional head scarf worn by many observant Muslim women — has the words “She’ll Love You To Death” and “Pull string for message — if you dare!” printed on its front. ... The card, made by New Jersey-based Nobleworks, is a spoof of “Aamina, the Muslim Doll,” a toy designed to teach Muslim children basic Arabic phrases such as “Peace be unto you” and “If God wills it.”"</li> </ol>

There is sufficient coverage in reliable sources to allow NobleWorks to pass Notability, which requires "significant coverage in reliable sources that are independent of the subject". Cunard (talk) 10:58, 21 June 2020 (UTC)</li></ul>
 * Thanks, . I sat down to write this comment in the expectation that I would withdraw the nomination with thanks for finding better sources, but then I started to read the links.  Here's my quick summary:  Link number 5 doesn't work for me, but it doesn't look like it's an RS.  Link 4 is in a column called "Passing By", which is described as follows: "'Passing By' features offbeat, intriguing, and little-known people and places."  It and the first three links are extremely similar in flavor: puff interviews with the owner of the company in a local newspaper, quoting a couple of their cards, with no substantive content about the company not directly conveyed by the owner.  About link 6, again it definitely confirms that the company exists and that Bill Donahue was offended by it (specifically, it seems he was offended that they don't publish enough racist or antisemitic jokes).  The last is again the same sort of thing (basically it is a better version of the source currently in the article, in that the Sun-Times is a better RS than the Chicago Monitor), and again it confirms that the company exists and has offended someone, but with no significant coverage.  Taking all of these sources together, maybe we could write two sentences about the company plus one or two sentences about someone being offended (I probably wouldn't include Donahue, as that's undue if no one else noticed he was offended), at most; none of them has what I would call significant coverage of the company. --JBL (talk) 14:52, 21 June 2020 (UTC)
 * The journalists wrote profiles about NobleWorks and as part of their work, they interviewed people affiliated with the company. The journalists then included quotes from them which is standard journalistic practice. I think there is enough independent research and analysis in the sources to establish notability. I do not consider the profiles of the company to be routine coverage. Notability (organizations and companies) says: "The source's audience must also be considered. Evidence of significant coverage by international or national, or at least regional, media is a strong indication of notability. On the other hand, attention solely from local media, or media of limited interest and circulation, is not an indication of notability; at least one regional, statewide, provincial, national, or international source is necessary." The Star-Ledger says it "is the largest circulated newspaper in the U.S. state of New Jersey". I consider the The Star-Ledger to be a regional or statewide newspaper. The Star-Ledger meets the requirement that "at least one regional, statewide, provincial, national, or international source is necessary". Cunard (talk) 05:13, 22 June 2020 (UTC)


 * Draftify The subject is certainly notable, as per above, but in its current state, it can not remain as a live article. Extensive rewriting is in need, and until it is completed, this article should be kept in the draft space. --<u style="color:#0000ff"> Puzzledvegetable <sup style="font-family:Century Gothic">Is it teatime already?  14:34, 21 June 2020 (UTC)
 * I would certainly be ok with this. --JBL (talk) 14:52, 21 June 2020 (UTC)
 * Comment: and, I rewrote the article to add sourced material and remove unsourced material. Cunard (talk) 05:13, 22 June 2020 (UTC)
 * Still looks a little spamy. Try to trim some of the extraneous, non encyclopedic material. --<u style="color:#0000ff"> Puzzledvegetable <sup style="font-family:Century Gothic">Is it teatime already?  11:36, 22 June 2020 (UTC)
 * Keep per HEY passes GNG. Djflem (talk) 13:50, 22 June 2020 (UTC)
 * Keep per HEY by . References contain several WP:SIGCOV pieces from various newspapers on the company, meets NCORP. Britishfinance (talk) 13:41, 29 June 2020 (UTC)


 * The above discussion is preserved as an archive of the debate. <b style="color:red">Please do not modify it.</b> Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.