Wikipedia:Articles for deletion/Pollara


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was keep. (non-admin closure) SST  flyer  16:01, 23 June 2016 (UTC)

Pollara

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Non-notable company. There are many many passing references to surveys conducted by Pollara, and a couple of rather short pieces about some of its personnel, but I have not been able to find a substantial independent piece about the company itself. ColinFine (talk) 18:55, 30 May 2016 (UTC)
 * Note: This debate has been included in the list of Business-related deletion discussions. • Gene93k (talk) 03:09, 31 May 2016 (UTC)
 * Note: This debate has been included in the list of Companies-related deletion discussions. • Gene93k (talk) 03:09, 31 May 2016 (UTC)
 * Note: This debate has been included in the list of Canada-related deletion discussions. • Gene93k (talk) 03:09, 31 May 2016 (UTC)

Keep per the significant coverage in reliable sources.  The book notes: "Like market researchers who determine who will buy which products, opinion pollsters have become important advisors on how to adapt the needs of organizations to the social environments in which they exist. Much of the credit for this goes to the work of political party pollsters. Two polling firms have been particularly influential in the systematic use of issues surveys and polls by both parties and governments: Decima Research and Pollara Strategic Polling and Market Research. Decima was founded in 1979 by its chief pollster Allan Gregg; in the 1980s and in 1990s it became what one writer refered to as the 'General Motors of public affairs polling in Canada' (Sawatsky, 1987, p.165). This is mainly because it was the firm of choice for the federal Progressive Conservative governments of the 1980s and a succession of Tory provincial governments across Canada. After the defeat of the federal Progressive Conservatives in 1993, Gregg left Decima and the firm underwent a management change. Pollara was founded in 1985 by Michael Marzolini who worked as the chief pollster for the Liberal Party of Canada. Like Gregg, he became a political advisor to the prime minster. Also like Decima, Pollara has expanded well beyond its political base to become a major supplier of research to other non-political organizations, including the pharmaceutical and health care industry, financial institutions, as well as the entertainment industry."  The article notes: "An upstart firm, Insight Canada Research, caught the national pulse better than any other published pollster during Canada's roller-coaster election campaign. Michael Marzolini, the firm's founder, scored a technical coup with a completely accurate forecast of the national popular vote for all three major parties. The firm's last poll before the Monday's election was released Friday night and gave the Progressive Conservatives 43 per cent of the decided vote, the Liberals 32 per cent and the NDP 20. The computer whiz-turned-analyst, who was working on contract to CTV television news, couldn't have given himself a nicer 31st birthday present. ... This year, while Martin Goldfarb's work for the Liberals and that by Decima Research for the Conservatives remained under party wraps, Marzolini ran what he says was the first 'rolling poll' for a Canadian news organization." Insight Canada Research was later renamed to Pollara. See this source for verification of the name change: The article notes: "The poll was conducted by Pollara, formerly Insight Canada Research, which is the pollster of the governing Liberal Party of Canada."  The article notes: "This survey was conducted by an outfit called Insight Canada Research. I read it when I was sifting through some stuff I was not intended to have access to. Political reporters do this sort of thing from time to time; it comes with the territory. Insight Canada Research, I discovered, is a new polling outfit that provides a special Metro Toronto survey. It's run by two veteran 'political consultants,' Michael Marzolini and David Goyette, who usually spend their time helping politicians keep out of trouble. Apparently, Marzolini and Goyette have now decided to market their expertise. They are going to take periodic surveys about what people in Metro Toronto think about issues of the day. Alas, survey results are being offered only to politicians and businessmen. The big decision makers don't want vulgar journalists and the great unwashed public getting these vital statistics. So a few scribbled pages are probably all I will ever see of material from Insight Canada Research."</li> <li> The article notes: "Canadians are 'seriously' worried about the 2012 economy - more pessimistic than they've been in almost two decades, according to a sobering new poll on the outlook for the year ahead. Michael Marzolini, head of the Pollara polling firm, presented the gloomy findings Thursday to an Economic Club of Canada gathering in Toronto. 'This year's results are the most pessimistic in 16 years across all the indicators that we have been testing since 1985,' Marzolini said. 'Canadians are now in need of hope.' Pollara did extensive polling at the very end of 2011, among nearly 3,000 respondents nationwide, as it has for the past 27 years. Canadians were telling Pollara they were in a pessimistic mood a year ago, at the end of 2010, Marzolini reported. But their spirits have only slumped further in the past year."</li> <li> The article notes: "A Liberal pollster says Canadian Alliance leader Stockwell Day might have made a better showing in last fall's federal election if he hadn't foundered on the abortion issue. Michael Marzolini, president of Pollara Research, said polling done after it became clear Day threatened a woman's right to choose indicates he lost a sizable amount of support, especially among women voters. ... Marzolini's company has done polling for the Liberals for years, but it has sometimes missed the mark. Last year, his firm did polling in the mayor's race for the new City of Hamilton and said results indicated Bob Morrow would win easily. He lost. Marzolini did say polling indicated the Alliance's policies on law and order remained popular, but that voters found Day 'would have to overcome this credibility gap (over abortion) before he could take the offensive on justice issues.' In the last week of the campaign, the polling firm was predicting 170 seats for the Liberals."</li> <li> The article notes: "The poll, done by Pollara Inc. for the Economic Club of Toronto, showed 40 per cent of people believe they lost ground financially in 2007 and another 50 per cent expect their household income to fall behind the cost of living in 2008. Pollara chairman Michael Marzolini said that while 65 per cent of Canadians believe the country is in a period of moderate growth, 31 per cent expect the economy to improve and 26 per cent believe it will worsen. Another 61 per cent of Canadians believe the U.S. economy will worsen next year. ... Partly operating under its former name of Insight Canada Research, Pollara did all the polling for the Liberal Party of Canada during the 1993, 1997 and 2000 election campaigns. The company name was changed to Pollara in 1997."</li> <li> The book notes: "The Liberals' own pollster, Michael Marzolini—the chairman and founder of Pollara, one of the best in Canada—was quoted in the Globe and Mail after the election was over, saying that Ignatieff's dull showing in the leaders' debates ..."</li> </ol>There is sufficient coverage in reliable sources to allow Pollara to pass Notability, which requires "significant coverage in reliable sources that are independent of the subject". Cunard (talk) 05:42, 5 June 2016 (UTC) </li></ul> <div class="xfd_relist" style="border-top: 1px solid #AAA; border-bottom: 1px solid #AAA; padding: 0px 25px;"> Relisted to generate a more thorough discussion and clearer consensus.
 * Delete and I would've frankly considered A7 and PROD, nothing at all for actual convincing independent notability. SwisterTwister   talk  22:21, 3 June 2016 (UTC)
 * Comment to closer – see WP:NEXIST. North America1000 00:25, 16 June 2016 (UTC)

Please add new comments below this notice. Thanks, Yellow Dingo (talk) 09:03, 8 June 2016 (UTC) <div class="xfd_relist" style="border-top: 1px solid #AAA; border-bottom: 1px solid #AAA; padding: 0px 25px;"> Relisted to generate a more thorough discussion and clearer consensus.
 * Keep per Cunard's examples of significant coverage in reliable sources. They do not just show the company passing WP:ORG, but also highlight a clear significance of the company in its field, include some criticism and provide a reliable overview for its history. There is enough material for a decent article. Cavarrone 17:12, 8 June 2016 (UTC)

Please add new comments below this notice. Thanks, North America1000 00:23, 16 June 2016 (UTC)
 * Keep - As noted above, with the reliable sources provided by Cunard, the subject qualifies for notability. Meatsgains (talk) 02:08, 16 June 2016 (UTC)


 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.