Wikipedia:Articles for deletion/Proactive communications


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was keep. Per the last few arguments provided, as the topic seems to meet WP:GNG and there don't appear to be any other concerns meriting deletion. Jo-Jo Eumerus (talk, contributions) 15:12, 4 October 2016 (UTC)

Proactive communications

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Non-notable marketing buzzword. The article itself flits between impenetrable business jargon and banal statements of the obvious ("it's better to address problems before they happen"). Joe Roe (talk) 22:27, 10 September 2016 (UTC)
 * Note: This debate has been included in the list of Business-related deletion discussions. Everymorning (talk) 22:32, 10 September 2016 (UTC)


 * delete per nom - David Gerard (talk) 22:51, 10 September 2016 (UTC)



 References  Relisted to generate a more thorough discussion and clearer consensus.
 * Keep – A notable topic that passes WP:GNG per a review of available sources. Source examples include, but are not limited to those listed below. Some of these sources are essentially paywalled, with GBooks previews available. It's a stub article that can be significantly expanded. North America1000 04:59, 17 September 2016 (UTC)
 * "Proactive Communications in Agent Teamwork". pp. 271–.
 * Effective Online Teaching: Foundations and Strategies for Student Success
 * Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
 * The Role of Departmental Secretaries
 * Houston Chronicle
 * Inside Indiana Business
 * Businessworld. Published by Businessworld.
 * The New Handbook of Organizational Communication: Advances in Theory, Research, and Methods
 * Strategic Communication for Sustainable Organizations: Theory and Practice. Quote: "This chapter focuses primarily on proactive communication: Proactivity has come to refer to a more or less unspecified set of nondefensive or nonreactive practices through which organizations handle their relations with the external world."
 * Advertising Transformed: The New Rules for the Digital Age

Please add new comments below this notice. Thanks, Spirit of Eagle (talk) 04:12, 18 September 2016 (UTC)

 More references  Relisted to generate a more thorough discussion and clearer consensus.
 * Delete Pls see below; Original comment: per WP:NOTDICTIONARY and rather trivial business concept. Of course, customer communications need to be "proactive" for best results. Not sure what else to add except for jargon that is included in the article. K.e.coffman (talk) 20:02, 18 September 2016 (UTC)
 * Delete as examining the sources have simply found essential PR and guides for a word involved with exactly that, PR. There's nothing at all forming of substance to suggest a both sufficiently improved and then convincing article. SwisterTwister   talk  23:28, 18 September 2016 (UTC)
 * Keep The sources provided by demonstrate that the term "proactive communications" goes beyond a dictionary definition. As one book published by Springer Science+Business Media provided by Northamerica1000 notes: "Today, individual organizations engage in public disclosure practices, provide corporate donations and sponsorships, sign on to principled ideals from institutions of moral authority (e.g., sign onto the UN's Kyoto Protocol), and participate in conferences, public discussions, and open panels. Their communication may be proactive or reactive. This chapter focuses primarily on proactive communication: Proactivity has come to refer to a more or less unspecified set of nondefensive or nonreactive practices through which organizations handle their relations with the external world. Instead of waiting for threats and opportunities to become manifest imperatives, the proactive organization attempts to influence and shape external developments in ways considered favorable in terms of its own aspirations. (Cheney and Christensen 2001, p. 253)" Some organizations position themselves as proactive when they are actually engaging in a discursive fiction (i.e., saying they are taking positive actions when they are not) (Zoller and Tener 2010). True proactivity requires involves working with multiple and varied stakeholders to anticipate potential harms and to adopt environmentally sustainable practices (Bullis and Ie 2007). True environmental leaders make sustainability initiatives and communication an integral part of their core business strategy; create alliances to foster progress on targeted sustainability issues; implement Global Reporting Initiative (GRI) reporting and fully and transparently meet the standards; integrate sustainability into corporate stories, mission, vision, and values; and direct varied, yet complementary, communication toward key stakeholder groups (Peloza et al. 2012). That a chapter in a business book published by Springer Science+Business Media focuses mostly on "proactive communications" strongly establishes that the concept goes beyond a dictionary definition. Cunard (talk) 02:42, 19 September 2016 (UTC)
 * Comment – The sources I provided above cover aspects of proactive communications, which in some aspects is partially related to, but is not dependent upon the topic of public relations, which is also a notable topic. However, the sources cover additional aspects of the topic. None of the sources I provided above are public relations content in and of itself, as in press releases or promotional content designed to promote something. There is plenty of substance in the sources to base an article upon, such as proactive communications management, issue management, use of data relative to proactive communications, organization communications, the topic as it relates to teamwork in organizations and customer service, and more. Furthermore, the sources I provided above are examples; more sources are readily available and easily found, as denoted by more examples below I have provided. The topic is clearly quite notable. North America1000 07:59, 19 September 2016 (UTC)
 * "Doctor Proactive Communication, Return-to-Work Recommendation, and Duration of Disability After a Workers’ Compensation Low Back Injury". Journal of Occupational and Environmental Medicine. pp.515-525.
 * "Toward a theory for multiparty proactive communication in agent teams". International Journal of Cooperative Information Systems.
 * "A decision-theoretic approach for designing proactive communication in multi-agent teamwork". SAC '04 Proceedings of the 2004 ACM symposium on Applied computing. pp. 64-71.
 * "Multiparty Proactive Communication: A Perspective for Evolving Shared Mental Models". College of Information Sciences & Technology. Pennsylvania State University. pp. 685-690.
 * "Modeling cooperation by observation in agent team". Systems, Man and Cybernetics, 2005 IEEE International Conference.
 * Keep -- the latest sources are compelling. K.e.coffman (talk) 15:36, 19 September 2016 (UTC)

Please add new comments below this notice. Thanks,  Sandstein   12:12, 26 September 2016 (UTC)


 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.