Wikipedia:Articles for deletion/Promotional mix


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was Keep. (non-admin closure) czar ♔   09:40, 29 August 2014 (UTC)

Promotional mix

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Looks like WP:OR. The phrase "promotional mix" occurs in lots of marketing books according to GBooks, but this article cites only one of them and actually gets the definition and the citation wrong, according to 82.192.238.55 on the talk page. Therefore, I think WP:TNT applies.

(I don't have access to the book, so I haven't been able to verify or falsify.) Q VVERTYVS (hm?) 09:06, 21 August 2014 (UTC)


 * Keep This looks like a standard marketing concept. See Contemporary Marketing or Essentials of Marketing, for example.  Improvement of the article is best done using ordinary editing per our editing policy.  Deletion is inappropriate because WP:TNT is not policy and it  would be disruptive. Andrew (talk) 10:06, 21 August 2014 (UTC)
 * I'm not doubting the notability of the concept. I'm doubting that any of the information in the page is reliable. I know AfD is not cleanup, but unless someone with knowledge of the subject rewrites it, I just can't tell which of the information is worth keeping. Q VVERTYVS (hm?) 10:16, 21 August 2014 (UTC)
 * Comment I thought I never have to dig up that Marketing textbook, but here goes. According to page 432 of Phillip Kotler and Gary Armstrong, Principles of Marketing (14th ed., Global Edition) (ISBN: 0-273-75243-X), a promotion mix (or "marketing communication mix") is the specific blend of those five aspects "to persuasively communicate customer value and build customer relationships" (and then those five things in detail). So turns out the problem was a definition was lacking all along?  野狼院 ひさし  (t/c) 12:37, 21 August 2014 (UTC)
 * Note: This debate has been included in the list of Advertising-related deletion discussions. • Gene93k (talk) 15:52, 22 August 2014 (UTC)
 * Note: This debate has been included in the list of Business-related deletion discussions. • Gene93k (talk) 15:53, 22 August 2014 (UTC)


 * Keep Basic marketing concept as per . Notable subject, article improved as per WP:HEYMANN, references, multiple independent reliable sources meet the WP:GNG.--Tomwsulcer (talk) 02:06, 27 August 2014 (UTC)
 * Keep following good fix by Tom. WP:TNT is not needed now (could need more expanding though).  野狼院 ひさし  Hisashi Yarouin 01:12, 29 August 2014 (UTC)
 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.