Wikipedia:Articles for deletion/Social Engagement Advertising


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was   delete. merging isn't an option because there is no consensus that there is any kind of reliable sourcing Spartaz Humbug! 03:29, 21 May 2011 (UTC)

Social Engagement Advertising

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Appears to fail WP:NEO. This article is written about a service mark of, "Social Engagement Advertising" which I am unable to find substantial reliable source mentions to establish notability of the term. It appears to be a marketing term used by Blinq that has not become well established as a notable term. If sufficient reliable source coverage of the term itself is found and added to the article to establish notability, I will be happy to withdraw this nomination. ConcernedVancouverite (talk) 16:46, 13 May 2011 (UTC)


 * Comment I will investigate, as well. The term is service marked on their Web site and I wanted to ensure that it was not misused. I can remove the service mark and the sentence referencing the service mark if necessary/appropriate. Tnic256 (talk) 17:00, 13 May 2011 (UTC)


 * Comment I removed the service mark and the reference to BLiNQ and the service mark. Should I make all the instances of Social Engagement Advertising all lower case? What if we move this to the inclubator so I can get help to get this right? Thank you for your guidance. Tnic256 (talk) 17:21, 13 May 2011 (UTC)


 * Comment I found four references to social engagement advertising within the first two pages on a Google search, listed below. I will insert the links/references in the references section in the article. Please advise if this helps or if I need to keep researching (Monday!). Thank you SO MUCH for your guidance. Zynga’s PetVille Game Has a Quality New Advertising Offer Wall from SocialVibe Inside Facebook, Eric Eldon, January 13, 2010 “It’s provided by a company called SocialVibe, from what we can tell; it’s not one of the established offer companies, and instead it has spent the last couple of years creating social engagement advertising that caters to major brands.” Ending the Impression Addiction DigiDay, Jay Samit, May 2, 2011  “It’s time we look to more fruitful means to reach an audience – and social engagement advertising delivers the goods." Why Old Social Networks are Redefining Themselves for Success, Usable Clicks, October 27, 2009  “Facebook itself is focusing on social engagement advertising, which is important when their environment is all about social interaction.” Social Media and Social Engagement Top of Mind for CMOs, The Great American Startup, David Koehn, Sept. 6, 2008  “I recently attended the Aberdeen CMO conference to get a feel for where CMOs are at with regards social media at large and social engagement advertising in particular.” Tnic256 (talk) 17:49, 13 May 2011 (UTC)


 * Comment I researched and added four citations in public domain of social engagement advertising, radically editing the "Origin" section. I included these references in the References section, as well. Need to wrap up for today (to get my children!) in the hopes that you will let me work on this more on Monday to get it up to Wikipedia standard. I am happy to work through the issues. Best, Tnic256 (talk) 18:15, 13 May 2011 (UTC)


 * Speedy Delete: Fails WP:SPAM. A google news, books and scholar search substantiates ConcernedVancouverite's concerns: "social engagement advertising" is some company called BLinQ Media's neologism for "marketing". The only mention of it in a Google books search was Facebook Advertising for Dummies in a short paragraph on BLinQ.--Atlantictire (talk) 18:24, 13 May 2011 (UTC)
 * Actually, "Social Engagement Advertising" is BLinQ's service mark (SM): http://blinqmedia.com/wp-content/themes/blinq_media/images/logo.png.--Atlantictire (talk) 18:41, 13 May 2011 (UTC)


 * Comment Did Atlantictire or Concerned Vancouverite see my comments above and results of Google search, as well as significant edits made? social engagement advertising shows up much earlier than BLiNQ's founding, which I corrected in the article. Trying to do the right thing!Tnic256 (talk) 00:45, 14 May 2011 (UTC)
 * Unfortunately, the sources you provide do not meet the WP criteria for reliability WP:SOURCES. It is WP policy to assume good faith, but writing an article for a marketing company on their service mark is not exactly "trying to do the right thing."--Atlantictire (talk) 03:53, 14 May 2011 (UTC)


 * Comment Thank you for the clarification and prompt response on the article. I read a great deal of information over the past two days about how to write and publish an article, but did not specifically see the service mark stipulation - there was a lot of information to study and absorb - so I evidently missed that policy and I apologize. I was forthright and prompt in making edits and finding references to the term per the suggestions. I did not intentionally try to publish something that was inappropriate and I am sorry it was a waste of our time. In a quarter century of business experience, my integrity has never, ever been questioned... for good reason. So I am not sure how to respond to the personal comment.

Tnic256 (talk) —Preceding undated comment added 04:47, 14 May 2011 (UTC).


 * Comment Studying the guidelines... is any of the content a potential candidate for a smerge, transwiki or incubator so I can get help making the article relevant?

Tnic256 (talk) 01:05, 14 May 2011 (UTC)
 * Merge as appropriate to Social media marketing, an existing article on the same topic, but one that is more encyclopedic and less "how-to". WikiDan61 ChatMe!ReadMe!! 10:33, 14 May 2011 (UTC)
 * Note: This debate has been included in the list of Internet-related deletion discussions.  — • Gene93k (talk) 18:20, 15 May 2011 (UTC)
 * Note: This debate has been included in the list of Advertising-related deletion discussions.  — • Gene93k (talk) 18:21, 15 May 2011 (UTC)
 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.