Wikipedia:Articles for deletion/Sustainability Marketing Transformation


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was   delete. Black Kite (t) (c) 11:48, 17 July 2011 (UTC)

Sustainability Marketing Transformation

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Contested prod. While Sustainability marketing exists, Sustainability Marketing Transformation doesn't outside of one recent book by Belz and Peattie. It's a novel concept, failing if not verifiability then by a large margin our notability guidelines. There are only seven Google hits for the term (excluding Wikipedia and its mirrors), all but one by the authors of the book. Google Books and Google Scholar return no results (apart from the index of the same book). Fram (talk) 07:34, 1 July 2011 (UTC)
 * Note: This debate has been included in the list of Business-related deletion discussions.


 * Delete. Unreadable bollocks:
 * Within the present institutional framework, the successful marketing of sustainable products is possible, but limited. That is why a change in institutions is necessary to expand in the intersection between socio-ecological problems and consumption. Sustainability pioneers and leaders can harness enlightened self-interest to change public and political institutions and thus enhance sustainable development. Sustainability Marketing Transformation is explained by three different perspectives:
 * The first one is the Outside-In Perspective, in which ecological and social problems such as Climate change, Overexploitation or Peak oil are gaining a place in the current market and the way in which they influence it.
 * The second one, the Inside Perspective, describes how companies modify and react to outside pressures by denying, ignoring, accommodating or accepting the process and trying to follow or not the Sustainability Marketing trend.
 * The third one is the Inside-Out Perspective where companies can present themselves as driving forces for changing the market, regarding to social and environmental problems and enhancing public and political compromise.
 * Text like this is what minds gifted with enough leisure and vocabulary come up with when they have pages to fill and no ideas to fill them with. And they inexplicably omitted the Outside Perspective, which would have extended the Power Point presentation by at least one more slide. At least the miserable audience is being told they're Leaders and Pioneers.  - Smerdis of Tlön - killing the human spirit since 2003! 15:02, 1 July 2011 (UTC)

NOTE: I am also nominating the following related pages:

This also appeared out of nowhere, fully formed at the outset from a user with no other edits, and again is written in the same kind of headache inducing prose, and plugs the same book and consultant:


 * Sustainability marketing strategies are defined as strategies, which allow to satisfy consumer’s needs, provide an achievement of company’s sustainability goals and objectives and ensure that marketing activities are sustainable . Sustainability marketing strategies, according to Belz and Peattie (2009), are one of the six key elements of the sustainability marketing, next to socio-ecological problems, consumer behaviour, sustainability marketing values and objectives, sustainability marketing mix and sustainability marketing transformations.
 * Sustainability marketing strategy like any other marketing strategy is a mixture of carefully planned steps and informal patterns of decisions and actions which include reaching sustainability marketing values and objects. To make it in appropriate way a good understanding of marketing environment (micro and macro) and its actors are necessary. The sustainability marketing strategy should respond to consumer needs and market opportunities, include its capabilities and resources and also reflect to company sustainability values.
 * Sustainability strategies provide a framework to allow business sectors recognize and manage social, environmental and economic risks in an integrated way, and use opportunities to improve competitiveness and heighten reputation.....
 * - Smerdis of Tlön - killing the human spirit since 2003! 18:44, 1 July 2011 (UTC)


 * Keep The concept of sustainability has been around for decades (notability) and current world events and factors are transforming the way the world does do business. This not an opinion, this is a fact and should not be avoided to promote a point of view. It is the responsibility of the article's author to prove the article explains this reality accurately and appropriately. I would suggest the author avoid buzzwords and approach the article with a neutral and balanced point of view and rely heavily on cited, credible and verifiable secondary and tertiary sources of reference to strengthen the article. --User:Warrior777 (talk) 21:06, 1 July 2011 (UTC)
 * Comment. Assuming for the sake of argument that the underlying subject is a topic that belongs in an encyclopedia rather than a marketing topic, I'm still not convinced that any of these.... verbal performances are worth keeping. - Smerdis of Tlön - killing the human spirit since 2003! 16:35, 2 July 2011 (UTC)
 * Sustainability is notable. Sustainability is not up for deletion though. The rest of your argument does not address these two articles at all. Your suggestions are good, if and only if said sources exist. All we have though is a primary source, a book that introduces the SMT term, but not sufficient reliable, independent sources about this. Fram (talk) 08:39, 4 July 2011 (UTC)


 * Relisted to generate a more thorough discussion so a clearer consensus may be reached.


 * Please add new comments below this notice. Thanks, Spartaz Humbug! 03:05, 9 July 2011 (UTC)


 * Comment: The articles seem to read like essays and are written in a non-encyclopedic tone. Wikipedia is not an essay host. Some Wiki Editor (talk) 16:42, 9 July 2011 (UTC)
 * Delete. Per Smerdis - the text is unreadable blather, whatever its other merits. In policy terms, I am unconvinced that this is not an original research essay.  Sandstein   08:57, 17 July 2011 (UTC)
 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.