Wikipedia:Articles for deletion/TopCashback


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was keep. (non-admin closure) buidhe 16:30, 22 April 2020 (UTC)

TopCashback

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Fails WP:NCORP. Loksmythe (talk) 18:07, 15 April 2020 (UTC)
 * Note: This discussion has been included in the list of Companies-related deletion discussions. Loksmythe (talk) 18:07, 15 April 2020 (UTC)

Continued to add citations - I've read up on Notability & References - there are a number of independent & secondary sources used for citation. Sidesix (talk) 16:23, 16 April 2020 (UTC)
 * Keep This company is notable with a turnover in 2018 of £128m, worldwide user numbers of 11 million, has been listed multiple times on the Sunday Times Fast Track list of growing companies. It is an established business, operarating since 2005, is a market leader in it's category - the UK Competition commission investigated a proposed merger which was eventually abandonded due to concerns over market capitalisation. It also operates in a number of markets and is significant due to being one of the first in an emerging category of cashback sites that have changed consumers buying habits and how online retailers market to, and reach an audience. Sidesix (talk) 20:51, 15 April 2020 (UTC)
 * Note: This discussion has been included in the list of Websites-related deletion discussions.  CAPTAIN RAJU (T) 19:09, 15 April 2020 (UTC)
 * Note: This discussion has been included in the list of United Kingdom-related deletion discussions.  CAPTAIN RAJU (T) 19:09, 15 April 2020 (UTC)


 * Delete None of the sources fit with WP:NCORP and so it fails notability. --Adamant1 (talk) 05:21, 17 April 2020 (UTC)
 * Weak keep A lot of the appearance in the news (particularly local news sites) are essentially puffery, but there are some genuine sources out there about them:
 * Government enquiry concerning a merger of the company with its main rival (also a few news stories on MoneySavingExpert which don't appear to be sponsored content, but I can't link to them because of the spam blacklist);
 * Which? advice page about using cashback sites, which significant coverage of TopCashback (and similar piece in The Guardian );
 * The Guardian consumer column reporting a complaint about the company and the company's response.
 * On the other hand, a lot of the coverage discusses it in conjuction with its main competitor, Quidco. (Essentially the same arguments apply to each of them as to whether they should have an article on here, though Quidco currently doesn't have an article.)  Perhaps it would be better to merge into Cashback website, and add a section about Quidco as well. YorkshireLad  ✿  (talk) 10:30, 19 April 2020 (UTC)
 * PS I've requested the MSE pages be whitelisted; they're listed at the request. YorkshireLad ✿  <b style="color:#052">(talk)</b> 10:44, 19 April 2020 (UTC)

<ul><li>Keep per the significant coverage in multiple independent reliable sources.<ol> <li>The sources provided by .</li> <li></li> <li></li> <li></li> <li></li> <li><li></li> <li></li> <li></li> <li></li> <li></li> </ol>

<ol> <li>The sources provided by .</li> <li> The article notes: "TopCashback, the largest UK cashback store, lets customers interact with more than 4000 stores, including some of the country's principal stores." This article provides only one sentence of coverage about TopCashback but I am including it here because it verifies that Topcashback is "the largest UK cashback store".</li> <li> The article notes: "While these kinds of numbers will cause many to get started on their own, I thought I would encourage the undecided by describing one program in detail to give a clearer picture of how it all works. Since I have been using Top Cashback (www.topcashback.com) for quite awhile, I thought it would make sense to elaborate on this offering. ... Basics — To be eligible for rewards, purchases must be initiated at Top Cashback. Specifically, you must go to their webpage, find and click on a link to the retailer of interes, and make your purchase. From there, it generally takes a few weeks for your credit to appear in your account."</li> <li> The article notes: "98 TOPCASHBACK Cashback website operator 50.35% This Uttoxeter-headquartered cashback website offers deals from thousands of companies and has more than 2.5m registered users. It generates revenue from sponsored advertisements and pays commission to each member who buys via the site. This February, it launched Snap&Save,amobile app that has already been downloaded by 200,000 people, which lets users take a photo of a receipt and claim cash on selected in-store products. Run by co-founders Oliver Ragg, 43, and Michael Tomkins, 38, revenues hit £30.8m in 2013."</li> <li> The article notes: "141 TopCashback 46.75% Cashback website This site offers its 10m members cashback and discounts from more than 7,000 retailers. The Staffordshire-based company generates revenue from sponsored advertising, and the majority of overseas sales are in America, where TopCashback has an office in New Jersey. It also runs cashback sites in India and China. International sales hit £24.8m in 2017, under co-founders Oliver Ragg, 48, and Michael Tomkins, 43."</li> <li> The article notes: "Uttoxeter-based topcashback.co.uk - which doubled its workforce in one year - has attracted 10,000 new customers each week since the TV advert first aired last month. ... There are now more than one million people signed up. ... The company took on six new workers earlier this year in anticipation of a surge in members. It now employs 20 staff in Uttoxeter and four in Bolton. A new office has also recently been opened in London. The company moved into bigger premises off the town's Market Place from its original Carter Street home last year." The article includes quotes from "Director Oliver Ragg, who set up the company with Mike Tompkins in 2005".</li> <li> The article notes: "A UTTOXETER-based company that runs a website which pledges to pay out cash when shoppers buy online goods and services is planning to expand. Top CashBack, which employs five staff in an office in the town's Carter Street, has already been named the market leader by money-saving expert Martin Lewis. The firm - which has an office in Bolton, Lancashire, where it was founded four years ago - has been making a big splash while others have struggled, due to its policy of giving the customer the commission when they buy online. ... Top CashBack is paid as normal to advertise the services of such major High Street names as Tesco, Currys, Boots, and Marks and Spencer, as well as insurance firms such as Aviva, and also the AA and lastminute.com."</li> <li> The article notes: "Growing membership and usage of TopCashBack.co.uk has seen the firm move from being home-based to new premises at Rivington House, Horwich. The expansion has also led to the company opening a new office for its sister operation in Uttoxeter, Staffordshire. Mike Thompson and Oliver Ragg founded the company and were the only staff until recently. ... The site has cashback offers from nearly 2,000 retailers, including Boots, Marks & Spencer and Tesco." The article includes a quote from Mike Thompson, the company's co-founder.</li> <li> The article notes: "Quidco and Topcashback were founded in 2005. Businessmen Oliver Ragg and Mike Tompkins set up Topcashback, which has offices in Uttoxeter, Bolton and London, employing 100 people. The sole way it makes money is by selling advertising space on its website to 4,000 retailers. It has 3.2 million members."</li> <li> The article notes: "Just as it makes sense to comparison-shop to make sure you're getting the lowest price, it pays to compare cash-back services to see if you're getting the highest rate. I often find that TopCashback beats Rakuten -- and offers savings at more stores as well. At this writing, for example, TopCashback is offering up to 2% at Lowe's, while Rakuten is offering zero. And there's another big TopCashback advantage: Once cash gets added to your account, you can get your payout anytime, not just on a 90-day schedule. There are also a lot more payout options, including gift cards -- with bonuses if you choose that option -- prepaid virtual credit cards and direct deposit. You can't do a check by mail, however."</li> <li> The article notes: "A key example is TopCashback. You can earn cash back on your purchases. You can browse the TopCashBack site and choose from thousands of retailers, including Amazon, and exclusive cash-back offers. Click through to your favorite retailers and shop like normal. The retailer pays TopCashBack a commission for your purchase, and it adds this as cash back to your earnings. You can earn more by using the TopCashBack app where you'll find coupons, in-store coupons, and instant account access. The app is available free for both Apple and Android gadgets."</li>

There is sufficient coverage in reliable sources to allow TopCashback to pass Notability, which requires "significant coverage in reliable sources that are independent of the subject". Cunard (talk) 11:12, 19 April 2020 (UTC)</li></ul>
 * Keep as has been shown in this discussion it has significant coverage in multiple reliable sources to pass WP:CORPDEPTH in my view Atlantic306 (talk) 01:18, 22 April 2020 (UTC)
 * Keep The references provided by Cunard and others above talk mostly about the website. Looking at this article using WP:WEB and not NCORP, there is sufficient references to pass the requirements for notability. Topic meets GNG/WEB. <b style="font-family: Courier; color: darkgreen;"> HighKing</b>++ 10:57, 22 April 2020 (UTC)


 * The above discussion is preserved as an archive of the debate. <b style="color:red">Please do not modify it.</b> Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.