Wikipedia:Articles for deletion/Trend Receiver


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was no consensus. Barkeep49 (talk) 18:30, 22 October 2020 (UTC)

Trend Receiver

 * – ( View AfD View log )

Neutral point of view and No original research Doc Taxon (talk) 10:32, 25 September 2020 (UTC)
 * Note: This discussion has been included in the list of Business-related deletion discussions. Lightburst (talk) 13:56, 25 September 2020 (UTC)


 * Delete: the sourcing and tone of the article lead me to conclude this is an open-and-shut WP:NOR case.   SITH   (talk)   15:00, 25 September 2020 (UTC)

•Keep — Preceding unsigned comment added by Methodenforschung (talk • contribs) 16:01, 30 September 2020 (UTC)


 * The trend receiver concept has gained momentum in the past ten years and several articles have been published. I also use the concept in teaching master students in my course strategic foresight. Jan Oliver Schwarz, Professor, ESB Business School, Reutlingen University — Preceding unsigned comment added by 2001:A61:3A0F:5D01:858:F138:EE3B:1855 (talk) 20:34, 30 September 2020 (UTC)

Hello everyone,

as co-authors of the article "Trend Receiver" we appreciate your continuous efforts to maintain the quality of the free encyclopedia and we are aware that the published articles must be subject to strict control. However, after taking some effort to gather the various sources and after creating an overview article on this topic, we would like to argue why the content of the article is scientifically sound and relevant in terms of content.

The Trend Receiver concept has now been existing for 10 years and it has been receiving growing attention both in research and practice during this time. The article provides an overview of the topic area and does not reproduce individual research results - accordingly, only selected graphics and definition phrases are picked out as examples. Especially over the last years the Trend Receiver concept has been addressed and mentioned in a growing number of scientific articles and these have been quoted and the concept has been discussed in a number of further publications. For example, you will find publications on the Trend Receiver concept in the following recognized journals:

- “Technological Forecasting & Social Change": Article “Visionary competence for long-term development of brands,products, and services: The trend receiver concept and its first applications at Audi”; find PDF here: https://reader.elsevier.com/reader/sd/pii/S0040162514001954?token=CFC09A4881B3278BD4F6EA9AA6D94B31159F8454A83FC1AAFBD0D54CA3A96A3960B75B34CD27D4A30A73C58FB2B2281F

- “Technological Forecasting & Social Change": Article “Strategic Customer Foresight. From research to strategic decision-making using the example of highly automated vehicles”; find PDF here: https://reader.elsevier.com/reader/sd/pii/S0040162518305626?token=DD18B0A1A8D175FE74BDEFC8665EADD2D82AD937DF0BE5FC067B8B300C68039C10F7A1CB4B8E6678B9F615CDF1CE6275

- "Marketing Review St. Gallen" : Article “Customer Foresight Territory”, find PDF here: https://www.elaboratum.de/files/uploads/2020/06/MRSG_01_SPT_Eller-Hofmann-Schwarz_200430_mb2.pdf

- "Marketing Review St. Gallen" : Article “Customer Foresight Practice”; find PDF here: https://www.researchgate.net/publication/342164123_Customer_foresight_practice_-_how_to_access_future_markets_through_extraordinary_people/link/5ee64d76a6fdcc73be7b981e/download

And in another publication in “Marketing Review St. Gallen” Prof. Dr. Jan Lüken has discussed the concept in the article “Looking for Prophets? The Trend Receiver Approach” Etc. (Find the exact references and other publications in the Wikipedia article.) The here mentioned journals exclusively publish articles after the double-blind-peer-review procedure, which confirms the neutrality and relevance of the research. These publications are accompanied by various practical examples of the concept of which several cases are also published in various places. The applications of the concept range from a study for the Bavarian State Chancellery in the years 2013/2014 to the use in various corporations (Audi, Bentley, Gore, BSH, Hornbach etc., see also the cross-industry platform Foresight Academy where 13 major companies are participating and where the concept is a central part of the methodological approach; find more at www.foresightacademy.com and related to the application of the Trend Receiver Concept at https://www.foresightacademy.com/cont/10574 ) as well as agencies (Hyve in Munich, Gravity in Munich, Z-Punkt in Cologne, etc.). Regarding the practical applications of the concept, see also the studies Tuesday 2025, Easy Rider Study and the Cross Industry Study "How do we want to live in 10 years? (references in the Wikipedia article). http://www.foresightacademy.com/ We also consider it worth mentioning  that several leading universities are involved in the application within research projects and in discussions and methodological reflection of this concept: Goethe University Frankfurt (Prof. Dr. Andreas Hackethal, Prof. Dr. Jan Landwehr), University of St. Gallen (Prof. Dr. Andreas Herrmann, Prof. Dr. Johanna Gollenhofer) - or the contributions by Prof. Dr. Jan Oliver Schwarz from the ESB Business School Reutlingen or Prof. Dr. Johann Füller (University of Innsbruck) or Prof. Dr. Alexander Hahn from Technische Hochschule Nürnberg. We hope that some of the mentioned publications and scholars and the mentioned organizations and use cases help understanding, why we argue that the article "Trend Receiver" represents an added value for the encyclopedia and should be available to interested readers for further reading and editing/improvement. With kind regards Methodenforschung (talk) 09:34, 30 September 2020 (UTC)
 * , noting the repeated use of "we" above, and noting your account name, can you confirm that this account has been created by and is used by an individual and whether there is any conflict of interest which needs to be WP:DISCLOSEd concerning this article and the Customer foresight article? AllyD (talk) 07:24, 1 October 2020 (UTC)

 Relisted to generate a more thorough discussion and clearer consensus.
 * Dear AllyD, thank you for your response. The account Methodenforschung is used by me and a colleague of mine. Both of us are researchers and we have worked with this concept. The post and argumentation why the article “Trend Receiver” should be kept was first written by me and before posting it was feedbacked by my colleague. That’s why we were repeatedly using the “we” as you noted. Annotation: I could not find any information that it would be unwelcome or forbidden to use a joint account for the work in Wikipedia. But in case a clear separation of who contributed which part of the text would be necessary, then let us know and we will do this. I also checked the COI hints and do not see a conflict of interest. I want to confirm that my and my colleague’s effort is scientifically motivated. Please get back to me in case of further questions.Methodenforschung (talk) 20:03, 1 October 2020 (UTC)

Please add new comments below this notice. Thanks, ‑Scottywong | [spill the beans] ||  06:02, 6 October 2020 (UTC)  Relisted to generate a more thorough discussion and clearer consensus.
 * Comment - Inclined to delete, per NOR. The most used references are to the author of the concept (Hofmann), which doesn't suggest the sources are independent from the subject. Is this concept used beyond Hofmann's publications? The "literary reception" section covers some of that, perhaps if this secondary coverage is foregrounded to develop the entry that would help. Do those sources meet GNG for academic concepts? I'm not in a position to evaluate, as I'm not knowledgeable about this subject, but I think if it does, it should be rewritten. Shameran81 (talk) 23:20, 12 October 2020 (UTC)

Please add new comments below this notice. Thanks,  Sandstein   07:55, 14 October 2020 (UTC)

But it’s worth mentioning that there are two more references (one is from 2018, one from 2020), which we found by recent online research: 1.	The article “Brand management and the world of the arts: collaboration, co-operation, co-creation and inspiration” (Baumgarth, 2018, p.239) refers to the Trend Receiver Concept. It quotes this concept as an example of the use of arts, artists and artistic techniques to gain customer insights and a deep understanding of the past, present and future. 2.	The Foresight Academy, a cross-industry platform which includes 12 major companies such as Allianz, Lego, adidas and Ferrero, has published two handbooks and information about research processes and methodology on its website. Within the described processes it applies and quotes the Trend Receiver concept (see https://www.foresightacademy.com/cont/10574) We have added these references to the text.Methodenforschung (talk) 08:29, 16 October 2020 (UTC)
 * Comment - More Sources: We understand the concerns about the scope of the use, references and publications beyond the authors publications or the publications in which the author of the concept took part.


 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.