Wikipedia:Articles for deletion/Values Modes


 * The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review).  No further edits should be made to this page.

The result was   keep. (non-admin closure)Pharaoh of the Wizards (talk) 15:52, 15 October 2014 (UTC)

Values Modes

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 * WITHDRAWN BY NOM. Addt'l references noted.  &mdash; Gaff  ταλκ 13:34, 13 October 2014 (UTC)

I'm not sure about this one, so posting here for a consensus. Some of the references do not mention Value Modes at all. At best, this might be appropriate to merge into Geodemographic segmentation or one of the links is See Also section? &mdash; Gaff ταλκ 13:27, 9 October 2014 (UTC)
 * Page creator left comments on my talk page: User_talk:Gaff for review. &mdash; Gaff  ταλκ 14:27, 9 October 2014 (UTC)
 * Note: This debate has been included in the list of Business-related deletion discussions. NorthAmerica1000 15:50, 9 October 2014 (UTC)
 * Note: This debate has been included in the list of Politics-related deletion discussions. NorthAmerica1000 15:50, 9 October 2014 (UTC)
 * Note: This debate has been included in the list of Social science-related deletion discussions. NorthAmerica1000 15:51, 9 October 2014 (UTC)


 * I am the creator of the page, and have already written an explanation on Gaff's Talk page of why I believe the piece is worthy of remaining (see above). I am new to Wikipedia so apologies if I haven't followed etiquette at any point! As I write on the page itself, the tool has been in use for 40 years, and is deployed by Cultural Dynamics. It is similar to tools like ACORN and MOSAIC (both mentioned within my piece, both of which feature on Wikipedia) in that it was initially developed commercially, but has increasing usage in social research, political communications, policy development, social marketing, etc. As class affiliations become less of a factor in psephology and other forms of behaviour change research, models like Values Modes are becoming more and more common. As some of the articles cited on the VM page show, political analysis is increasingly using tools such as VM instead of traditional demographic-led methodologies. Clarkechris66 (talk) 15:57, 9 October 2014 (UTC)


 * Because the researchers who initially developed the tool have been using VM for some time, it hasn't completely been 'brought online', so to speak, and while there are a number of useful explanations of the methodology on the internet, there is no one single definitive place where academics, local authorities and other potential users of the tool can learn about how it works (short of wading through some fairy dense academic papers). My decision to create a Wikipedia space was influenced by the feeling that Values Modes is something fairly widely used but not especially well-known, and thus a good subject for a Wikipedia article. The New Local Government Network put VM at the centre of the 2011 behaviour change strategy, which I hope provides some validation that it is a methodology taken seriously by big organisations. Given that more and more local authorities are now using VM, it seems like something it would be useful for ordinary residents, internet users and other lay people to understand better. In my view this means it fits within the core Wikipedia vision of a world with better-democratised information, and should not be deleted. Clarkechris66 (talk) 15:57, 9 October 2014 (UTC)


 * A final disclosure: I am a freelance social researcher and have used VM in a professional capacity in the past. However, I have no commercial stake in Cultural Dynamics, and have aimed to keep the article as neutral as possible (despite personally being an enthusiast of it). Clarkechris66 (talk) 15:57, 9 October 2014 (UTC)
 * Comment: I think you want Mosaic (geodemography), since Mosiac is a disambig page. &mdash; Gaff ταλκ 17:45, 9 October 2014 (UTC)


 * Thanks - amended Clarkechris66 (talk) 08:31, 10 October 2014 (UTC)


 * WITHDRAWN BY NOM. Addt'l references noted.  &mdash; Gaff  ταλκ 13:34, 13 October 2014 (UTC)
 * The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.